For the ninth consecutive month, Android topped the charts in Millennial Media’s “Mobile Mix” mobile device usage share report. Based on traffic to its mobile ad network, Millennial found that Android’s share of the mobile OS market slid in at 54% for the month of August, almost double the next closest platform. Apple’s iOS climbed to 28% in the No. 2 spot, followed by RIM’s BlackBerry OS at 13%. Android’s usage share was 61% and iOS held a 21% share in July, but the big swing in August is a bit misleading. Millennial’s August report combines smartphone and tablet traffic for the first time, so historical comparisons are rendered somewhat irrelevant. Apple remained the top manufacturer by usage in August with a 23.19% share, and HTC reclaimed its No. 2 position with 16.33%. Samsung held the No. 3 spot with 14.55%, Motorola followed with 11.37% and RIM slid into the No. 5 position with 11.06%. Additional charts from Millennial’s August report follow below. More →
Millennial Media reports a sizable swing in smartphone usage for the first time in several months, with Android usage on the firm’s network increasing from 54% in June to 61% in July. Android’s lead as reported by Millennial’s Mobile Mix report now extends through its eight consecutive month, and Apple’s iOS again finds itself a distant No. 2. While iOS has declined slowly but steadily over the past few months on the Millennial ad network, July saw Apple’s OS drop six points to 21%. IOS lost just one point in each of the previous two months. RIM’s BlackBerry platform dropped one point to 14% in July, Symbian slid one point to 2% and Windows Phone stayed flat at 2%. Apple was once again the top vendor in July according to Millennial with a 26.45% share of the market, and Samsung followed with 19.11%. RIM was No. 3 with 11.45%, HTC was No. 4 with 10.98% and Motorola rounded out the top-5 with 10.26% of the market. Apple’s iPhone was also the most popular smartphone on Millennial’s network in July at 13.60%, followed by the Samsung Nexus S at 5.73% and the BlackBerry Curve at 5.23%. Additional charts from Millennial’s report follow below. More →
Nielsen on Thursday ushered in a new era of mobile device usage reporting brought about by customer metering software installed on thousands of iOS and Android devices around the U.S. Rather than relying on survey results as is typical in the industry, Nielsen is now able to directly measure consumer behavior with its metering software — installed on consumers’ devices with their approval, of course — and report extremely accurate data. This first report examines Android owners’ usage of apps and the mobile Web, and finds that time spent using apps is roughly double time spent browsing the mobile Web. More interestingly, Nielsen found that the top-10 apps in the Android Market account for a whopping 43% of app usage on Android devices. “Despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent,” writes Don Kellogg, Director of Telecom Research & Insights, on Nielsen’s blog. The top-50 apps in the Market account for 61% of all usage, which means the overwhelming bulk of Android apps account for just 39% of app usage. Kellogg continued, “With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie.” More →
Millennial issued its June Mobile Mix report Friday morning, and it paints a picture that is very similar to May. Android was once again the most popular smartphone operating system in the month of June as it ticked up one percentage point to receive 54% of all impressions served by the Millennial Media network. iOS lost a point to fall to 26% while RIM shed two points to fall to 15%. Symbian and Windows Phone each gained a point to account for 3% and 2% of the impressions served, respectively. Of note, however, Windows Phone usage was up 31% quarter-over-quarter and BlackBerry OS usage was up 29% over the same period. Apple’s iPhone was still the top device Millennial saw in June with a 16.19% share, nearly triple the BlackBerry Curve, which was the second most popular device at 5.57%. The Motorola DROID filled the No. 3 spot with 2.95%, and the Samsung Nexus S and current-model BlackBerry Bold rounded out the top-5 with 2.71% and 1.99%, respectively. Apple was also the top vendor in June, as its devices accounted for 30.76% of Millennial impressions. Samsung was the No. 2 OEM with 14.94% and RIM held the No. 3 spot with 11.76%. Additional charts outlining more key data from Millennial’s Mobile Mix report follow below. More →
After carrying the popular handset for just five months, Verizon Wireless is already home to one third of iPhone 4 handsets being used in the U.S., according to analytics company Localytics. The Massachusets-based firm notes that the stat is even more impressive when considering AT&T had an eight-month head start with the popular Apple smartphone. Using data traffic from app usage as a gauge, Localytics determined that Verizon Wireless’s iPhone 4 accounted for 20% of iPhone 4 units being used in the U.S. immediately following its launch this past February. Since that time, Verizon’s share of the iPhone 4 market has grown steadily according to the firm’s data, and it now stands at 32.3%. Verizon Wireless’ apparent rapid growth with the iPhone thus far could be stunted later this year if the iPhone launches on all four major U.S. carriers as BGR speculated earlier this week, but for the time being, the device continues to sell very well for the nation’s No. 1 carrier. More →
Mobile advertising firm Millenial Media on Wednesday published its Mobile Mix report for the month of May, highlighting several interesting developments in the mobile market. Using ad impressions served to each operating system as a barometer for share, Millennial can give us a good assessment of the current smartphone and connected device markets. Android was flat compared to April maintaining its 53% share of Millennial impressions, and Apple’s iOS lost one percentage point in May as it slid to 27%. The iPhone still held an overwhelming lead as the most popular single device for the 20th consecutive month, however. Apple is also Millennial’s top-ranked manufacturer, with 30.84% of all ad impressions served to iOS devices. Samsung found itself in the No. 2 spot in May with 13.59%, followed closely by RIM at 13.30%. HTC and Motorola rounded out the top-5 with 10.98% and 9.47%, respectively. While Microsoft’s Windows Phone platform is still barely a blip on the radar, impressions to the OS did nearly double month-over-month, growing 92% compared to April. Apple’s iPad was the most popular “connected device” in May, growing 29% month-over-month. Hit the break for some more key data from May’s Mobile Mix report. More →
An MSNBC investigative report, and related lawsuit, claims that AT&T has “systematically overstated” the data usage of iPhone and iPad customers. Lawyers for the plaintiffs, seeking class action status, hired an independent computer firm to compare the actual amount data used by iPhone and iPad customers with the amount that AT&T bills users for. “Did you find overcharges on every single transaction,” asked MSNBC’s Lisa Myers, speaking with the investigating firm’s representative. “Yes, every single one,” he responded. “Did you ever find an instance where the discrepancy worked to the benefit of the customer,” poses Myers as a follow-up question. “Never,” quipped the representative. “Always an overcharge; never an undercharge.” The study alleges that AT&T overstates customer data usage by 7% to 14% and, in some rarer cases, by up to 300%. To illustrate its point, the firm bought a new AT&T iPhone and line of service, “disabled everything that might trigger data usage,” and let the phone sit untouched for ten days. During that time period, thirty-five different data charges appeared on the virgin phone’s bill. AT&T responded to the report saying that the claims are “without merit” and that applications may auto-update or refresh in the background without a consumer’s knowledge or consent. Whatever the reasoning is for the purported up-charging, we’re sure this isn’t the last you’re going to hear about this one. A video clip of MSNBC’s report is waiting for you after the break.
UPDATE: An official statement from an AT&T spokesperson is after the break. More →
At SXSW, Google’s VP of Location and Local Services, Marissa Mayer, took the stage and dished out some interesting Google data, including mobile stats. During her talk, Mayer revealed the following statistics we found interesting:
- 40% of all Google Maps usage is from mobile devices, and Christmas and New Years day mobile usage surpassed desktop usage for the first time.
- 150 million mobile users on Google Maps
- Google Maps Navigation, included on Android handsets, has guided users 12 billion miles a year, and the latest version with traffic routing saves users 2 years per day in time that would have been spent in traffic.
- Google Maps could get smarter, and become contextually aware. For instance, if you were trying to catch a flight, Google Maps could see your flight schedule to see when your flight was, then look and analyze real-time traffic data and weather conditions to try and figure out the exact time you should leave
- Google would like there to be better Google Maps for iPhone. “We like being the default provider, but we’d like to get some of these updates out to a broader audience. That’s still a debate/question we’re considering.”
With Google’s Android explosion continuing, it looks like there will plenty more Google Maps and Navigation users over the next few years.
A study published by U.K. based paper The Telegraph tries to shed some light on the mobile data disparity. The report, which was commissioned by Bytemobile, indicates that 10% of mobile broadband users account for 90% of data traffic across wireless networks. The news, while not all that surprising, comes as mobile carriers the world over warn that the data demand may exceed their ability to build-out networks capable of handling the increased traffic. Over the past year, wireless providers have been adjusting the prices and data allowances associated with monthly plans trying to strike a profitable balance. Hopefully, here in the U.S., the arrival of all these “4G” networks will alleviate some of the stress carriers — and our wallets — are beginning to feel. More →
Verizon Wireless just hit us up, and the news is very big. Verizon is refunding erroneously billed customers over $90 million next month. 15 million cellular customers were wrongly charged for internet usage, Verizon said, and they will be refunding around $2-$6 (and possibly much more) per customer. If you’ve already skipped out on Big Red, your reimbursement will come in the form of a check in the mail. Why is Verizon Wireless doing this? Well, it’s being reported by the The New York Times that the FCC presured Verizon as hundreds of complaints about this issue had been building up. Here is the full statement from Verizon Wireless: More →
BlackBerry users on Big Red can now keep a leg up on their phone usage using Verizon’s latest BlackBerry application. Available for the Curve 8330, Pearl 8130 and 8830 World Edition, the My Verizon application allows users to check their minutes and data usage, view account balance, make payments, view plan, add/remove features and change their voicemail passwords directly on the handset. The application is available as an OTA download from the default Verizon BlackBerry browser homepage — http://mobile.vzwapp.com for those that have changed it. Unfortunately, Storm owners can skip this application as it is apparently compatible with trackball-sporting BlackBerry handsets only.