Apple and Google’s OS share slides in March as BlackBerry shows narrow gain

By on April 2, 2012 at 3:45 PM.

Apple and Google’s OS share slides in March as BlackBerry shows narrow gain

The smartphone and tablet landscapes remained largely unchanged in March as far as operating system usage share is concerned. New data from analytics firm Net Applications shows that the collective operating system share owned by Apple’s iPhone and iPad inched down to 59.87% in March from 60.59% in February. iOS’s share had skyrocketed in February as it continued to gain after losing share ahead of the holidays. Google’s Android smartphones and tablets dipped as well in March according to Net Applications’s data, dropping to 18.66% from 19.02% in February. Symbian stayed flat at 2.77% in March, and the only mobile operating system to show gains during the month was RIM’s BlackBerry OS, which climbed a fraction of a point to 2.21% from 2.15% in February. A chart showcasing Net Applications’s data follows below. More →

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63% of mobile users have made a phone call from the bathroom

By on January 30, 2012 at 6:50 PM.

63% of mobile users have made a phone call from the bathroom

The bathroom is a popular place to use a mobile phone according to the results of a new study. “The writing is on the stall,” says Nicole Burdette of 11mark, the firm that conducted the survey. “This study confirms what we all know – that the last private place is no longer private. And, that the ‘mobile-everywhere’ phenomenon is flushing out a host of new opportunities for savvy communicators.” 63% of those surveyed said they have initiated a phone call while using the bathroom and 38% have surfed the Internet. Android owners admitted using their smartphones in the bathroom more than any other group of smartphone users; 87% of the Android users responding to the survey said they have used a phone in the bathroom while 84% of BlackBerry users and 77% of iPhone users admitted the same. The full press release for “IT in the Toilet” follows after the break.

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Chitika: iPhone usage share drops almost 5% in December as Samsung, HTC gain

By on January 6, 2012 at 6:30 PM.

Chitika: iPhone usage share drops almost 5% in December as Samsung, HTC gain

Usage of Apple’s iPhone slid more than 4 percent in December despite what analysts estimate will have been a huge month in Apple’s biggest-ever quarter of sales. Advertising network Chitika on Friday published its smartphone vendor usage share data for the month of December as measured by traffic across its network. Apple’s iPhone showed the biggest slide last month but Apple was still the most popular vendor by a wide margin with a 49.62% share. Chitika also recently reported that iOS’s overall operating system share was up 1.12% in December. HTC’s vendor share followed at 16.83%, up 1% from November, and Samsung jumped 2.74% to 14.53% in the No.3 spot. Motorola was nearly flat at 7.94% and RIM slid half a point to 0.99%. Charts detailing Chitika’s data follow below. More →

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Windows usage grows in November as Mac OS, Android, iOS inch down

By on December 14, 2011 at 6:45 PM.

Windows usage grows in November as Mac OS, Android, iOS inch down

Microsoft’s desktop Windows operating system was the only major platform to show usage gains in November according to new data released on Tuesday. Using impressions served to desktop and mobile platforms to calculate market share, advertising network Chitika found that Windows gained 1.4% between October and November to climb to a 76.45% share. Apple’s Mac OS stayed in the No.2 spot but slid 0.35% to a 9.33% share, and iOS dropped 0.04% to a 6.76% share in November. Android dipped 0.58% to 3.93% while Linux shed a half a point to drop to 2.93%. Chitika noted that this is the first time Android’s share has declined in several months, though it anticipates a rebound in December. Charts outlining the firm’s findings follow below. More →

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Facebook tops Google’s own offerings to become most popular Android app

By on December 12, 2011 at 9:00 AM.

Facebook tops Google’s own offerings to become most popular Android app

Beating out popular own-brand apps like Google Search, Gmail, Google Maps and YouTube, Facebook holds the title as the most actively used Android app. Market research firm Nielsen on Monday published the findings of a month-long study to determine the most-used Android apps currently available for the platform. The study made use of Nielsen’s proprietary on-device monitoring software, which has been voluntarily installed by thousands of panelists across the country. Beyond the Android Market itself, Facebook was the most actively-used app on the Android platform over the past 30 days in all age brackets. Among users aged 18 to 24, Google Search was the second most used app in the firm’s new study with 77% of panelists having opened the app over the past 30 days. Gmail and Google Maps followed with 79% a piece, and YouTube slid in behind them with 64%. Following the suite of Google apps was Pandora Radio with a distant 30%. A similar study conducted by Nielsen in July found that Facebook was the third most popular app behind Google Maps and Gmail. Read on for more. More →

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Android tablets still unwanted? Honeycomb makes up just 1% of Android usage, study finds

By on December 9, 2011 at 9:40 AM.

Android tablets still unwanted? Honeycomb makes up just 1% of Android usage, study finds

Android Honeycomb, first announced by Google at the Consumer Electronics Show in January 2011, is now widely available across dozens of Android tablet models. As Google’s first publicly available operating system developed specifically for media tablets, Honeycomb was hotly anticipated ahead of its unveiling, but end users have seemingly not been impressed by the OS or the slates that have emerged carrying the platform. According to a recent study, Honeycomb tablets account for just 1% of Android usage. Read on for more. More →

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Deep discounts bolster BlackBerry PlayBook sales, study finds

By on December 6, 2011 at 3:00 PM.

Deep discounts bolster BlackBerry PlayBook sales, study finds

Research In Motion announced last week that it will take a $485 million charge in the third fiscal quarter due to poor sales of its BlackBerry PlayBook tablet. The Waterloo, Ontario-based vendor shipped 500,000 PlayBook tablets to retail partners during the slate’s first quarter of availability and just 200,000 units in the second fiscal quarter. Last quarter, RIM shipped just 150,000 units into sales channels. A string of big sales ahead of the holidays this year is apparently going a long way to clear unsold inventory however, and one study suggests adoption may have jumped by nearly 50% during Black Friday weekend. Read on for more. More →

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Amazon Kindle Fire already cooling off, study suggests

By on December 2, 2011 at 12:05 PM.

Amazon Kindle Fire already cooling off, study suggests

Amazon’s Kindle Fire tablet may already be cooling off following a huge launch that likely placed the slate among the most popular media tablets to launch so far. A new study conducted by ad network Chitika found that Kindle Fire usage ramped up at a modest pace following the device’s launch, and then exploded around Thanksgiving. After Thanksgiving weekend, however, usage fell off a cliff, dropping more than 85% by November 30th. Read on for more. More →

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Android, iOS usage shares dip in November as BlackBerry gains

By on December 1, 2011 at 8:10 AM.

Android, iOS usage shares dip in November as BlackBerry gains

Apple’s iOS platform and Google’s Android operating system both lost usage share in November as BlackBerry and Symbian showed gains. Analytics firm Net Applications on Thursday published its operating system market share data for the month of November, and momentum has shifted quite a bit compared to October. IOS slid more than seven points to drop to a 54% share in November, and Android shed two points to fall to 17%. Android also slipped out of the No.2 spot it claimed from Java ME in October as the feature phone platform jumped seven points to a 20% share last month. RIM’s BlackBerry platform ticked up to 3% and Symbian usage gained a point and a half to hit 5%. Microsoft’s Windows Phone platform didn’t even register 1% on Net Applications’s radar. A graph outlining November’s smartphone and tablet platform market share by usage follows below. More →

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Millennial: Android, iOS shares flat in October; Apple still top vendor, HTC now No.2

By on November 22, 2011 at 6:00 AM.

Millennial: Android, iOS shares flat in October; Apple still top vendor, HTC now No.2

Android topped Millennial Media’s usage share charts for the eleventh consecutive month in October as the smartphone platform landscape stayed completely flat. The mobile ad network served 56% of impressions to Android devices, 28% to iOS handsets and 13% to BlackBerry phones last month, just as it did between July and September according to its third-quarter Mobile Mix report. Apple inched up slightly as October’s top vendor with 23.50% share compared to 23.09% during the third quarter, and HTC showed the most growth, passing Samsung to take the No.2 spot with 18.11%. Apple’s iPhone was the most popular handset line with a 12.53% usage share but Samsung had a strong showing with six of the top-20 phones on Millennial’s network. One of those phones, the Samsung Freeform, is the first feature phone to break into Millennial’s top-20 devices list since May of this year. Additional charts from Millennial’s October Mobile Mix report follow below. More →

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Tablet takeover: Pew study shows how tablets are changing consumer behavior [infographic]

By on October 25, 2011 at 12:30 PM.

Tablet takeover: Pew study shows how tablets are changing consumer behavior [infographic]

Tablet adoption is exploding in the United States and a new study conducted by Pew Research Center shows that 11% of consumers in the U.S. now own tablets just 18 months after Apple redefined the category in March of 2010. According to Pew’s survey of 1,159 tablet owners in the U.S., 77% of them use their tablets daily — about 90 minutes per day on average — and 53% of tablet owners use their slates to read news each day. 67% of owners in the U.S. use their tablets for general web browsing, and other popular activities include sending and receiving email (54%), social networking (39%), gaming (30%), reading books (17%) and watching movies and videos (13%). A massive infographic highlighting key findings from Pew’s study follows below. More →

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Millennial: Android usage doubled iOS in Q3, iPad king of tablets with 456% growth

By on October 25, 2011 at 6:01 AM.

Millennial: Android usage doubled iOS in Q3, iPad king of tablets with 456% growth

Usage of Google’s mobile platform across the Millennial network doubled iOS in the third quarter according to new data just released by Millennial Media. After representing 54% of impressions served by the mobile ad network in August, Android finished strong to account for 56% of impressions in the September quarter. That figure doubled iOS in the No. 2 spot with 28% during the quarter, and it dwarfed RIM’s 13% share. Symbian accounted for just 1% of impressions and Microsoft’s Windows Mobile and Windows Phone platforms combined to also account for 1% of impressions. The iPad dominated tablets, having grown a whopping 456% between the third quarter in 2010 and this past quarter, and impressions across iOS grew 60% over the same period. Apple was the top manufacturer on Millennial’s network in the third quarter with a 23.09% share followed by Samsung (16.48%), HTC (15.5%), RIM (11.05%) and Motorola (10.7%). Apple’s iPhones were also the top handset line with a 12.55% share, more than double the No. 2 device line, LG’s Optimus phones, which accounted for 6.3% of impressions served. RIM’s BlackBerry Curve line was next with 4.7% followed by Motorola DROID phones with 4.35% and the HTC desire with 4.01%. Additional charts from Millennial’s third-quarter Mobile Mix report follow below. More →

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Windows 7 surpasses XP as most popular OS

By on October 13, 2011 at 8:35 PM.

Windows 7 surpasses XP as most popular OS

Windows 7 has surpassed XP as the most widely used operating system in the world according to new data from StatCounter. The operating system now has a 40.21% usage share of the global desktop OS market, compared to Windows XP, which has a 38.64% market share. Windows XP is trailed by Mac OS X and Linux. Microsoft first released Windows 7 in October of 2009, and its versatility and ability to run on everything from low-powered netbooks that were typically powered by Windows XP, to high-powered desktops and business machines has no doubt contributed to its success. Microsoft will release its next operating system, currently dubbed Windows 8, in late 2012. More →

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