Apple planning major product launch for 10th retail anniversary?

By on May 16, 2011 at 2:35 PM.

Apple planning major product launch for 10th retail anniversary?

We have just received some information from a solid Apple source, and if they’re right, Apple may be planning something big for its 10th retail anniversary this Thursday the 19th. Here’s what we’ve been told:

  • There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
  • There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
  • Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
  • Employees have had to download gigabytes of data from Apple corporate labeled, “training” in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.
  • Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.

The question is, what is Apple planning? More →

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Apple to hold iOS 5 event in early April, report claims

By on March 8, 2011 at 4:29 PM.

Apple to hold iOS 5 event in early April, report claims

A new report suggests Apple will unveil the next version of its mobile operating system at a media event early next month. German Apple enthusiast blog Macerkopf.de cites a trusted source in claiming that Apple will reveal iOS 5 and new MobileMe features in early April. The timing of the rumor is in line with Apple’s announcements in years past; Apple held its iOS 4 event last year on April 8th. Among the more anticipated changes expected in iOS 5 is a completely revamped notification system. We have discussed Apple’s notifications system several times on BGR, and we even said iOS notifications were “as disruptive as notifications on a mobile device can possibly be.” Apple is well aware of the problem, and the company hired Rich Dellinger last year — the man widely regarded as being responsible for the fantastic notification system found on HP’s webOS platform. Apple has not yet confirmed any details surrounding the next version of iOS or an event next month. More →

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