Hello, my name is: 9649e796e8b23900dc9629a18f2d47306430e62f

By on December 29, 2010 at 3:59 PM.

Hello, my name is: 9649e796e8b23900dc9629a18f2d47306430e62f

Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, doomsday headlines… the works. The short version of the story is this: each smartphone has a unique number that identifies it, app makers and third parties are beginning to use this number to build a profile of the phone (and its user), and people are upset about it. The information transmitted is used for a variety of things, one of which is advertising. But is this an assault on our privacy as many are claiming? Not the way I see it. This is the holy grail of advertising. Targeted advertising. And it is what those engaged in the industry have been trying to do for years — make personal connections. It’s not wrong and it’s not a bad thing. Read on to hear me out. More →

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ComScore: Facebook third largest site on the net

By on December 27, 2010 at 10:01 PM.

ComScore: Facebook third largest site on the net

Another milestone for Facebook on its slow march towards world domination. According to analytics company ComScore, Facebook has overtaken search-centric Yahoo! to become the world’s third largest website (when measured by unique visits). The social networking site is raking in just under 650 million unique visitors each month, trailing only Microsoft and Google. If it is any consolation to Yahoo! they still rank first in unique visitors in the U.S., although… Facebook does account for nearly 25% of all online ad impressions served in the States — over twice as many as Yahoo!. More →

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