BlackBerry loves U2 but U2 still loves Palm

By on September 25, 2009 at 7:30 PM.

BlackBerry loves U2 but U2 still loves Palm

Bono-Palm

With all of the money RIM is dumping into its U2 sponsorship, a bit of irony shined through earlier this week when Palm announced its secondary stock offering. The big news that came alongside Palm’s offering was that Elevation Partners, already Palm’s largest investor, gobbled up another 2.2 million shares of Palm for a cool $35 million. The private equity firm now owns a total of 67.8 million common shares of Palm stock in addition to its 376,000 preferred shares, totaling about 42 percent of the company. The irony in all this of course, is that Elevation Partners’ Managing Director and Co-Founder just so happens to be one Paul David Hewson… Better known as Bono. Yep, the leader of the band currently pulling down huge bucks from RIM is busy buying up Palm. One can’t help but wonder which company’s handsets the U2 front man prefers.

[Via Mobility Site]

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BlackBerry Loves U2

By on September 13, 2009 at 3:37 PM.

BlackBerry Loves U2

blackberry-loves-u2

But U2 doesn’t love BlackBerry, nor give a shit about them. That’s the feeling I get after attending the kick-off concert for U2’s 360 U.S. tour. What’s incredible is that after thinking about this strange and odd pairing of two corporate brands, it makes less sense than I even previously thought. For starters, it’s a pretty large investment to be the title and only sponsor for a huge national or worldwide tour — major money. If we had to guess we’d say RIM paid a minimum of $7M and a maximum of $15M. What’s so unsettling is how disconnected RIM was from the event. Sure, there were a couple banners strewn about Soldier Field, but no one noticed. And the folks that did notice didn’t care. Instead of using this opportunity to push their brand forward, it almost seems like just a second thought to throw some quick marketing dollars to try act like your company is doing something in the consumer and “cool” department.

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Bono/U2 to be let loose in RIM’s labs — could a U2 BlackBerry be in the works?

By on April 6, 2009 at 1:20 PM.

Bono/U2 to be let loose in RIM’s labs — could a U2 BlackBerry be in the works?

If you’re one of those people who hates it when celebrities meddle with your phones, you might want to skip this one. We’ve known for about a month now that U2 has partnered up with RIM for U2’s upcoming “U2 360″ World tour, but according to Canada’s Globe and Mail, there might just be a bit more to the RIM/U2 deal than a bunch of BlackBerry posters and SWAG at concert venues. When asked about the partnership, Bono had this to say, “I’m very excited about this. Research In Motion is going to give us what Apple wouldn’t — access to their labs and their people so we can do something really spectacular.” When asked if this meant that there is a possibility of a custom BlackBerry app that would allow the band to communicate with their BlackBerry-toting fans, Bono only responded with “you’re not far off.” Now, we’re not ones for unsubstantiated rumors at BGR, but was Bono trying to hint at a special edition BlackBerry loaded with U2 content much like 2004’s U2 Special Edition iPod? Perhaps a Product RED BlackBerry seeing as Bono was a founder of the initiative? We’re not too sure, but if all that does come out of this is a crummy app, color us unimpressed especially since there was all that talk of a “shared vision” when the partnership was announced.

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U2 ditches Apple, joins up with RIM

By on March 9, 2009 at 3:08 PM.

U2 ditches Apple, joins up with RIM

Apple and pop band U2 have long enjoyed a successful business relationship that proved to the world there is such a thing as an overwhelming display of smugness. It all started back in 2004 with the release of the iPod U2 Special Edition but now it looks like those days are over. RIM has signed on as official tour sponsor of U2’s upcoming “U2 360″ tour which will see U2 play in both Europe and North America. U2’s manager has already hailed this partnership as something that will foster a “shared vision”, but we’re not too sure we even want to know what that could possibly be.

There’s no official word yet on this one, but rumors are already circulating that John Mayer (who left Apple for a free BlackBerry Bold) is desperately trying to fill the void felt in Cupertino by winning back Apple’s heart via the sloppiest seconds the world has ever seen. Seeing as Mayer has no plans for a world tour let alone new album however, we doubt very much that Apple will take him back. Guess he’ll have to keep resorting to creative ways of earning income as the global recession has left his fanbase of pre-teens and pensioners without a penny to spare. Pitty.

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