Can mediocre dad rock alter your sexual orientation? That’s the belief of one Russian politician who thinks that Apple is secretly trying to corrupt the youth of the Motherland by giving away a free U2 album that purportedly promotes homosexuality. The Guardian reports that LDPR party member Alexander Starovoitov is objecting to the album because it features “the band’s drummer, Larry Mullen Jr, embracing his 18-year-old son, Elvis, shirtless,” which U2 has said is “a visual metaphor for the album and its theme of ‘how holding on to your own innocence is a lot harder than holding on to someone else’s.'” More →
On September 9th, 2014, Apple revealed several new exciting products and services, including the iPhone 6 and the Apple Watch, but what was supposed to be a fun surprise at the end of the event turned into a baffling debacle. The surprise was that U2’s new album, Songs of Innocence, had been automatically stored on everyone’s iTunes account free of charge. Over a month later, Bono has finally apologized for this inconvenience. More →
On Monday, Apple finally wrapped up its U2 “Songs of Innocence” album giveaway for iTunes customers. The release led 26 million iTunes users to download the album, and 81 million users to “experience” it. Now, Amazon is picking up the album and giving it to Amazon Prime subscribers through Amazon Prime Music.
No one can forget the moment they looked on in their iTunes and saw the U2’s Songs of Innocence show up without warning. Many weren’t happy, and many were upset enough to use Apple’s instructions to delete the album. Apple is now saying that more than 81 million people have “experienced” the album with 26 million people downloading it in its entirety.
In an interview with Dave Fanning on Irish radio station 2FM, U2’s Bono revealed that the band wants to help Apple get to 1 billion iTunes subscribers, TUAW reports. Apple currently has 885 million users according to the well-informed musician, who has been in the news quite a bit lately because of the free U2 album download “scandal.” More →
Inexplicably, the biggest tech-related controversy of the month has without a doubt been the release of U2’s new album. When Tim Cook and Bono announced that Songs of Innocence would be injected into everyone’s iTunes account without their permission, the Internet proceeded to lose its collective mind. There were op-eds, angry tweets and enough vitriol to force Apple to provide a simple solution for removing the album that it paid $100 million to give out for free. But what if Apple didn’t go far enough? More →
In my two-plus years at BGR, I’ve written about a lot of so-called “first-world problems” — that is, issues that seem like huge burdens to people who live relatively comfortable lifestyles but that are in reality not that big of a deal, particularly when you think about all of the wars, famines and deadly disease outbreaks that kill people every single day. More →
Most of the announcements Apple made last Tuesday were greeted with applause from the audience and general praise from the Internet, but everyone was understandably unsure of how to react when U2 appeared to reveal that their new album had been injected into every iTunes account without our permission. For many, this strange, but ultimately harmless, gesture struck a nerve, which has forced Apple to give disgruntled iTunes users a way to quickly remove the album from their libraries. More →
U2’s newest album may not have cost you a dime but that doesn’t mean someone didn’t pay for it. In this particular case that “someone” is Apple, as The New York Times reports that Tim Cook and company are paying roughly $100 million in royalty fees and marketing expenses as part of a deal to give U2’s newest album away for free. More →
As rumored in the days preceding the Apple’s iPhone 6 event, U2 made an appearance at the highly anticipated keynote not only to perform, but also to announce that its latest album will be available as a free download to all iTunes users until October 13. What Apple didn’t specifically say is that it’ll force the download on all iOS devices – at least sort of – soon after the announcement, although in Tim Cook’s conversation with Bono, the CEO said that Apple could send the album to all of its iTunes subscribers, if “it gave it away for free,” thus making it the largest album release of all time. More →
With all of the money RIM is dumping into its U2 sponsorship, a bit of irony shined through earlier this week when Palm announced its secondary stock offering. The big news that came alongside Palm’s offering was that Elevation Partners, already Palm’s largest investor, gobbled up another 2.2 million shares of Palm for a cool $35 million. The private equity firm now owns a total of 67.8 million common shares of Palm stock in addition to its 376,000 preferred shares, totaling about 42 percent of the company. The irony in all this of course, is that Elevation Partners’ Managing Director and Co-Founder just so happens to be one Paul David Hewson… Better known as Bono. Yep, the leader of the band currently pulling down huge bucks from RIM is busy buying up Palm. One can’t help but wonder which company’s handsets the U2 front man prefers.
[Via Mobility Site]
But U2 doesn’t love BlackBerry, nor give a shit about them. That’s the feeling I get after attending the kick-off concert for U2’s 360 U.S. tour. What’s incredible is that after thinking about this strange and odd pairing of two corporate brands, it makes less sense than I even previously thought. For starters, it’s a pretty large investment to be the title and only sponsor for a huge national or worldwide tour — major money. If we had to guess we’d say RIM paid a minimum of $7M and a maximum of $15M. What’s so unsettling is how disconnected RIM was from the event. Sure, there were a couple banners strewn about Soldier Field, but no one noticed. And the folks that did notice didn’t care. Instead of using this opportunity to push their brand forward, it almost seems like just a second thought to throw some quick marketing dollars to try act like your company is doing something in the consumer and “cool” department.