In an interview with Dave Fanning on Irish radio station 2FM, U2’s Bono revealed that the band wants to help Apple get to 1 billion iTunes subscribers, TUAW reports. Apple currently has 885 million users according to the well-informed musician, who has been in the news quite a bit lately because of the free U2 album download “scandal.” More →
Inexplicably, the biggest tech-related controversy of the month has without a doubt been the release of U2’s new album. When Tim Cook and Bono announced that Songs of Innocence would be injected into everyone’s iTunes account without their permission, the Internet proceeded to lose its collective mind. There were op-eds, angry tweets and enough vitriol to force Apple to provide a simple solution for removing the album that it paid $100 million to give out for free. But what if Apple didn’t go far enough? More →
In my two-plus years at BGR, I’ve written about a lot of so-called “first-world problems” — that is, issues that seem like huge burdens to people who live relatively comfortable lifestyles but that are in reality not that big of a deal, particularly when you think about all of the wars, famines and deadly disease outbreaks that kill people every single day. More →
Most of the announcements Apple made last Tuesday were greeted with applause from the audience and general praise from the Internet, but everyone was understandably unsure of how to react when U2 appeared to reveal that their new album had been injected into every iTunes account without our permission. For many, this strange, but ultimately harmless, gesture struck a nerve, which has forced Apple to give disgruntled iTunes users a way to quickly remove the album from their libraries. More →
U2’s newest album may not have cost you a dime but that doesn’t mean someone didn’t pay for it. In this particular case that “someone” is Apple, as The New York Times reports that Tim Cook and company are paying roughly $100 million in royalty fees and marketing expenses as part of a deal to give U2’s newest album away for free. More →
As rumored in the days preceding the Apple’s iPhone 6 event, U2 made an appearance at the highly anticipated keynote not only to perform, but also to announce that its latest album will be available as a free download to all iTunes users until October 13. What Apple didn’t specifically say is that it’ll force the download on all iOS devices – at least sort of – soon after the announcement, although in Tim Cook’s conversation with Bono, the CEO said that Apple could send the album to all of its iTunes subscribers, if “it gave it away for free,” thus making it the largest album release of all time. More →
With all of the money RIM is dumping into its U2 sponsorship, a bit of irony shined through earlier this week when Palm announced its secondary stock offering. The big news that came alongside Palm’s offering was that Elevation Partners, already Palm’s largest investor, gobbled up another 2.2 million shares of Palm for a cool $35 million. The private equity firm now owns a total of 67.8 million common shares of Palm stock in addition to its 376,000 preferred shares, totaling about 42 percent of the company. The irony in all this of course, is that Elevation Partners’ Managing Director and Co-Founder just so happens to be one Paul David Hewson… Better known as Bono. Yep, the leader of the band currently pulling down huge bucks from RIM is busy buying up Palm. One can’t help but wonder which company’s handsets the U2 front man prefers.
[Via Mobility Site]
But U2 doesn’t love BlackBerry, nor give a shit about them. That’s the feeling I get after attending the kick-off concert for U2’s 360 U.S. tour. What’s incredible is that after thinking about this strange and odd pairing of two corporate brands, it makes less sense than I even previously thought. For starters, it’s a pretty large investment to be the title and only sponsor for a huge national or worldwide tour — major money. If we had to guess we’d say RIM paid a minimum of $7M and a maximum of $15M. What’s so unsettling is how disconnected RIM was from the event. Sure, there were a couple banners strewn about Soldier Field, but no one noticed. And the folks that did notice didn’t care. Instead of using this opportunity to push their brand forward, it almost seems like just a second thought to throw some quick marketing dollars to try act like your company is doing something in the consumer and “cool” department.
If you’re one of those people who hates it when celebrities meddle with your phones, you might want to skip this one. We’ve known for about a month now that U2 has partnered up with RIM for U2’s upcoming “U2 360″ World tour, but according to Canada’s Globe and Mail, there might just be a bit more to the RIM/U2 deal than a bunch of BlackBerry posters and SWAG at concert venues. When asked about the partnership, Bono had this to say, “I’m very excited about this. Research In Motion is going to give us what Apple wouldn’t — access to their labs and their people so we can do something really spectacular.” When asked if this meant that there is a possibility of a custom BlackBerry app that would allow the band to communicate with their BlackBerry-toting fans, Bono only responded with “you’re not far off.” Now, we’re not ones for unsubstantiated rumors at BGR, but was Bono trying to hint at a special edition BlackBerry loaded with U2 content much like 2004’s U2 Special Edition iPod? Perhaps a Product RED BlackBerry seeing as Bono was a founder of the initiative? We’re not too sure, but if all that does come out of this is a crummy app, color us unimpressed especially since there was all that talk of a “shared vision” when the partnership was announced.
Apple and pop band U2 have long enjoyed a successful business relationship that proved to the world there is such a thing as an overwhelming display of smugness. It all started back in 2004 with the release of the iPod U2 Special Edition but now it looks like those days are over. RIM has signed on as official tour sponsor of U2’s upcoming “U2 360″ tour which will see U2 play in both Europe and North America. U2’s manager has already hailed this partnership as something that will foster a “shared vision”, but we’re not too sure we even want to know what that could possibly be.
There’s no official word yet on this one, but rumors are already circulating that John Mayer (who left Apple for a free BlackBerry Bold) is desperately trying to fill the void felt in Cupertino by winning back Apple’s heart via the sloppiest seconds the world has ever seen. Seeing as Mayer has no plans for a world tour let alone new album however, we doubt very much that Apple will take him back. Guess he’ll have to keep resorting to creative ways of earning income as the global recession has left his fanbase of pre-teens and pensioners without a penny to spare. Pitty.