Twitter may have found a good way to shore up potential revenue streams ahead of its IPO. BGR sister publication Variety reports that Twitter has partnered with Comcast on a new initiative called “See It” that will let users “record and watch NBC Universal programming directly off the social media platform.” Here’s how it works: Twitter will add a “See It” button to Comcast customers’ Twitter feeds that will let them watch their favorite NBC Universal shows online through any device they’re using or to access their television’s set-top box to start recording the show. While the Comcast deal isn’t likely to be a huge money-maker for Twitter, the microblogging site could see a nice boost in revenues if it negotiates similar deals with other cable companies and content providers.
It is surprising that Twitter only grew its U.S. monthly active user base by 1 million between the March and June quarters — from 48 million to 49 million. One year earlier, Twitter’s MAU base in America grew from 34 million to 37 million. The growth is slowing at a fairly surprising rate. But what is even more shocking is that according to Onavo, the number of U.S. iPhone owners using Twitter has stalled completely between March and August, moving from 27.2% to 27% over a five-month period. Why does Twitter have a growth problem in its core market? One explanation is that American smartphone users are extremely sophisticated and alert to new trends. Twitter and Facebook broke out first in America, and it is in their home market where these giants are now witnessing the explosive growth of alternative services. More →
The tech industry is captivated by two upcoming IPO’s, which offer an interesting contrast. Twitter is a great example of what software companies used to look like: it is American, it generated $250 million in sales in the first half of 2013… and lost nearly $70 million. That’s what the California model of software IPO’s looks like. Modest sales and big losses. More →
In line with earlier reports, Twitter on Thursday made its IPO filing with the United States Securities and Exchange Commission public. Twitter filed an S-1 confidentially earlier this year, and it was able to do so because its annual revenue was less than $1 billion in 2012. The company’s S-1 is now public, shedding light on Twitter’s financials for the first time ahead of its upcoming initial public offering. The company will look to raise $1 billion with its IPO, and it will be underwritten by Goldman Sachs, Morgan Stanley and several other banks. More →
Twitter filed with the SEC for an initial public offering last Thursday, and although speculation about Twitter’s future began immediately, the social networking site has yet to announce when it will actually go public. According to Reuters, that day might be less than two months away. One source told Reuters that Twitter could raise over $1 billion in its IPO, and that it will come before Thanksgiving. Despite the enormity of this deal, the amount of money that Twitter is speculated to raise for its IPO is less than 1% of Facebook’s record-breaking $105 billion IPO last year. It still remains to be seen whether or not Twitter will focus as aggressively on ads as Facebook has since it went public last year, but one thing is certain — your favorite Twitter apps are about to undergo some serious changes.
Going public is a big deal. In the wake of Twitter’s recent announcement that it will be filing for an IPO, former Google employee Hunter Walk has taken to LinkedIn to reflect on the experience of the search company going public back in August 2004. He arrived at the company less than a year before it filed its own S-1, and recounted some of the changes that came along with going public. More →
Twitter has shown us numerous times in the past that it has no problem angering third-party developers — and in turn, users — with restrictions as it continues its effort to increase revenue. Now, with news that the company will soon go public, questions now must be raised about the future of third-party Twitter clients as a whole. The company made some big changes to its API last year that caused a panic across tech blogs and even some mainstream media. By capping the number of users a Twitter app could support without first getting permission from Twitter, users and developers worried that Twitter was waging war on third-party apps. While that panic ended up being somewhat overblown, we may now be on a road to ruin that will change the third-party Twitter app landscape forever. More →
Facebook has discovered that pushing ads aggressively on its users works well, even if people complain about the strategy. After Twitter goes public, it will face intense pressure to match Facebook’s phenomenal recent ad revenue growth. In the autumn of 2012, it seemed as though Facebook’s star-crossed IPO was going to ice Twitter’s plans to go public for years to come. Facebook’s share price plunged by 50% following its listing in May 2012. But over the past two months, Facebook’s strong Q2 ad revenue growth has driven investors wild — Facebook’s share price has rocketed from $22 to $45 since early July. This may well have lured Twitter into pulling the trigger on its own IPO plans now that sentiment surrounding the mobile ad market is so optimistic. More →
Twitter on Thursday announced that it has filed documents with the Securities and Exchange Commission for an Initial Public Offering, or IPO. “We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” Twitter said in a post on its popular social networking site. “This Tweet does not constitute an offer of any securities for sale.” Twitter is able to file its S-1 confidentially because its annual revenue is less than $1 billion, and the document will remain confidential until three weeks prior to the offering as a result. More →
Noted industry analyst and former consultant to major labels Bob Lefsetz is best known for his thoughts on the music industry, but he dabbles in other areas from time to time including social networking. The analyst recently noted that Facebook appears to be losing its appeal among younger users, which could certainly be a big problem over time, and now Lefsetz has set his sights on Twitter, which he says will soon be a thing of the past. More →
The impact of Instagram’s new video product on Vine was felt almost immediately, but a new report paints a far scarier picture of Vine’s decline now that Instagram is looking to eat its lunch. Using Topsy’s analytics tool, Marketing Land ran a quick analysis of links to Instagram and links to Vine posted on Twitter during the 30-day period ending on June 26th. The results are pretty staggering, and quite disconcerting for the Twitter-owned Vine app. According to Topsy, Vine videos shared on Twitter sat at about 2.5 million on June 19th, the day before Facebook added video-sharing to Instagram. That figure plummeted 40% on June 20th as video rolled out to Instagram users, and it continued declining to just 919,000 on June 26th. Meanwhile, a total of 1.49 million Instagram videos and images were shared on June 26th, according to Topsy’s data.
Twitter on Monday announced the availability of Vine for Android smartphones. Vine is a simple video-sharing app that allows users to record six-second videos with audio and share them with friends on the Vine network and also on Twitter. The app launched back in January for Apple’s iPhone, and Twitter said it would release an Android version at a later point in time. The Android app is now finally available according to a post on Twitter’s blog, and it includes all of the functionality included in the iOS version. Vine for Android can be downloaded for free from the Google Play app store.
When you’re a tween or teen who just has to repost that great porn GIF you just found, Facebook really isn’t the place to do it. It’s not that porn GIFs are any less appreciated by Facebook users, of course, but rather that young users are often tracked by their parents on the world’s top social network. As a result, a recent Pew Research study found that teenagers are moving away from Facebook and finding a new home on Tumblr. More →