Want to know one surefire way to anger the TV industry? Tell them that their commercials aren’t all that effective. That’s exactly what Google claims in a new report, in which the company analyzed ad campaigns across eight countries to find that YouTube ads were more effective than TV ads 80% of the time. More →
There’s too much television.
That seems to be the consensus among both critics and fans alike, but for the majority of us, it’s a good problem to have. If you can’t find anything on a network, there’s probably something for you on a cable channel. If cable doesn’t cut it, HBO and Showtime might fill the void. If you’re still at a loss, you can look to Netflix, Hulu and Amazon instead. More →
Not too long ago, TV fans only had to worry about keeping up with a few select shows at a time. Whether you were interested in staying up to date with The Sopranos or checking out what John Locke was up to on LOST, doing so was always manageable.
Today, the TV landscape is markedly different. While ordinarily a cliche, the phrase “too many shows, too little time” is undoubtedly appropriate in 2015. These days, it’s practically impossible to keep up with the onslaught of new shows constantly being released, not to mention a long list of retired shows that are now easy to binge watch thanks to the magic of online streaming.
One of the many reasons why Seinfeld was and remains such a great show is that Jerry and his cohort of main characters were supported by a seemingly endless and memorable lineup of peripheral characters. From recurring figures like Newman to one-off characters like the Soup Nazi, the iconic show was unquestionably buoyed by a tremendous supporting cast.
Recently, many of the show’s supporting cast members came together for an incredibly heartwarming cause; to help put a smile on the face of Jim Calder, a 67-year-old Seinfeld superfan who was dying of cancer.
The ongoing fight for the collective viewing attention of consumers is absolutely fascinating to watch; not only are we in the midst of a highly competitive battle being waged by influential media giants, the outcome of the battle itself remains excitingly unpredictable. Sure, we know that streaming services from the likes of Netflix and HBO continue to grow in popularity, but a number of questions about what the media landscape will look like in even two years remains open to debate.
For instance, what can cable providers do to attract new customers and, just as important, keep existing ones? Will Apple’s rumored TV subscription service prove successful? Can Netflix continue churning out an endless stream of compelling and original content? Can Hulu, or perhaps Amazon, steal away a significant number customers from Netflix?
One of the great things about Netflix is that it provides users with quick and easy access to an extensive catalog of TV shows that are no longer on the air. And with TV lovers cutting the cord in increasing numbers, Netflix, for many people, remains their only option to check out some great TV shows that they might have missed years ago.
While Netflix itself does a decent job of providing show recommendations, it could stand to be a little bit better. Sure, it might ably recommend Louie because I watched Master of None, but trying to find a new show to enjoy when you don’t even know where to begin can be an exercise in frustration.
Cable providers are still alive and well, but there’s no denying that more and more viewers are cutting the cord and turning towards streaming services like Netflix for their entertainment fix. Currently, Netflix boasts approximately 70 million subscribers, a nearly 75% increase from its subscriber base just two years ago. Looking forward, it stands to reason that the number of Netflix subscribers will only continue to rise, further exacerbating the problem of shrinking TV profits across the board.
With revenue down, networks and cable providers are anything but oblivious to the changing TV landscape. Not only are they well aware of the competitive threat posed by services like Netflix, Sling TV, Amazon Prime, Hulu, and HBO NOW, they’re finally starting to take measures to help reverse the trend.
I’m torn when it comes to breaking the fourth wall in TV shows. It can be a fun, clever way to connect with the audience, but it can also break the fiction and rip you out of the carefully constructed world of the show.
Thankfully, some creators are smart enough to know how to pay homage to their favorite works of fiction without spoiling their own, several examples of which you can find in the latest video from the Screen Rant crew.
For years now, Netflix has provided a convenient avenue for TV networks to dump off old reruns and make some money with shows that are past their prime. By every measure, it was a win-win for all parties involved. TV networks were able to generate new revenue while consumers were able to enjoy old favorites and discover new gems.
But the times they are a changin’.
Streaming services today are more popular than ever before, and Netflix in particular wields a tremendous amount of influence. As a result, some networks have understandably grown a bit more cautious when dealing with the streaming giant. Specifically, some networks are worried that they’re contributing to their own demise to the extent that fleshing out Netflix’s library of content only makes it easier for consumers to cut the cord.
With good reason, cable providers are worried that an increasing percentage of viewers are opting to cut the cord in favor of streaming services from the likes of Netflix and Hulu. Arguably more worrisome, however, is the fact that there are a growing number of users who are opting not to sign up for cable in the first place.
In other words, while cable providers are frantically trying to figure out ways to keep viewers from leaving the fold, they might want to spend a little bit more time convincing consumers that a $60-$100/month cable contract is worth it.
It’s hard to believe that The Simpsons is still on the air. Even though most die-hard Simpsons fans will gleefully tell you that the show’s trademark wit has been missing in action since sometime around season 10, the show is inarguably one of the most iconic Television programs of all-time.
Are viewers simply waiting for a new must-watch TV drama a’la Breaking Bad or Scandal to capture their attention? Or, are viewers simply leaving traditional TV viewing behind in favor of on-demand streaming a’la Netflix?
Whatever the reason, the 2015 fall TV season is off to a disappointing start.