Marissa Mayer has been Yahoo’s CEO for nearly two years and in that time she has revamped many of Yahoo’s websites and apps, and has made some major purchases. Most notably, Yahoo bought Tumblr a little over a year ago for $1.1 billion. Now, however, this purchase isn’t looking so good. According to a ComScore report in the Wall Street Journal, traffic to Tumblr has dropped from a peak of 49 million visitors in December to only 42 million in March. If these numbers are accurate, this loss of 7 million visitors would represent a 15% drop. There’s no obvious reason for this big decline, either: Since the acquisition, Yahoo hasn’t done much to change Tumblr, staying true to its promise to not ruin Tumblr. Yahoo has tried to monetize Tumblr and has been struggling to attract advertisers, and this decrease in traffic will not help their efforts.
When you’re a tween or teen who just has to repost that great porn GIF you just found, Facebook really isn’t the place to do it. It’s not that porn GIFs are any less appreciated by Facebook users, of course, but rather that young users are often tracked by their parents on the world’s top social network. As a result, a recent Pew Research study found that teenagers are moving away from Facebook and finding a new home on Tumblr. More →
Yahoo turned some heads this week when it announced that it was paying $1.1 billion to buy blogging platform Tumblr, but this isn’t the first time it has spent at least $1 billion to acquire another company. As NPR points out, Yahoo has bought several companies over the past 15 years that it has valued at $1 billion or higher, including most famously its $3.7 billion acquisition of GeoCities in 1999. Other failed Yahoo acquisitions include the $5.7 billion it paid for multimedia website Broadcast.com and the $1.63 billion it paid for search advertising pioneer Overture. In fact, all of these acquisitions make the $30 million that Yahoo paid for Flickr back in 2005 seem like a relative success story, since Flickr is still an operational service that the company is still pouring resources into. That said, when Flickr is seen as the best-case scenario for a Yahoo acquisition, it’s easy to see why Tumblr users are nervous.
After a number of newspapers and blogs wrote about Yahoo’s now-confirmed $1.1 billion acquisition of popular blogging platform Tumblr, users were angry. The world has no idea what Yahoo has in store for Tumblr, of course, but the Internet giant’s reputation has many users worried. So much so, in fact, that some have already begun to defect. According to WordPress CEO Matt Mullenweg, Tumblr users are switching to WordPress in droves. In a recent blog post, Mullenweg says WordPress typically imports between 400 and 600 Tumblr posts per hour, but during a one-hour period on Sunday as news of the imminent deal spread, that figure climbed to 72,000. Yahoo confirmed the $1.1 billion deal on Monday, and it is expected to announce further details during a press conference in New York on Monday evening. Yahoo’s full press release announcing the acquisition follows below. More →
Mr. Murdoch et al. took the wraps off of News Corp’s The Daily at a press conference on Wednesday. The gist of the new digital publication is that it’s a daily newspaper built for the iPad that offers original content and immersive, interactive features. Sounds cool. But what about the majority of the world, which still finds itself iPad-less in spite of all that magic? And what about frugal owners of the magical iPad who can’t be bothered to fork over a buck each week to support the hard work of The Daily’s news team and creators? Well luckily for both camps, we now have The Daily: Indexed. Programmer Andy Baio has put together a Tumblog that indexes The Daily content each day and presents it as a list of links. All of the articles linked by the Tumblog are hosted on The Daily website, though they are really only intended to be shared via email, Facebook or Twitter from within the iPad app. If you’re looking for a taste of Rupert’s new “paper” and don’t have access to an iPad to take advantage of the free two-week trial, The Daily: Indexed has the the goods. More →
If you can’t beat ’em, join ’em. As the mobile check-in game get more popular — and thus, more annoying — with each passing day, the new breed of LBS services must find new ways to fight for users. But can’t they all just get along? Gowalla seems to think so, and with its newly updated iOS application, the company hopes to keep users immersed by removing the need to switch apps if they choose to check-in with multiple services. Gowalla 3.0 allows users to irritate their friends like never before by allowing them to check into Gowalla, Foursquare, Facebook, Twitter and Tumblr simultaneously. Other additions in version 3 include better Retina Display support, a tweaked UI and bookmark support for visited places. Gowalla might not be the biggest LBS in the bunch, but by unifying the check-in process it hopes to become a one-stop shop that will simplify check-ins for active users. More →