Apple released its third-generation iPad just over three weeks ago, and the company managed to sell more than 3 million units in less than four days of availability. The sleek slate has since launched in a number of additional markets and according to ad network Chitika’s real-time iPad tracker, it took Apple’s new iPad just three weeks to account for 10% of all iPad traffic across its network. The new iPad’s share of iPad traffic peaked at 16.2% on the morning of April 8th, and the full-day average for the new iPad’s traffic share reached 10% for the first time that day. “The 10% threshold is much more than an indicator of adoption; symbolic meaning cannot be dismissed,” Chitika’s Gabe Donnini wrote in a post on the company’s blog. ”Simply put, The new iPad stands as a prime example of what any company could hope for. IDC reports that Apple holds the place of the most dominant tablet manufacturer in the world, and with consumers on the verge of viewing the idea of a tablet as synonymous with an iPad, the odds are looking pretty good. This optimism is also mirrored in Apple’s stock price, which has risen over 100% in the last twelve months.” More →
A new study suggests that more than half of all Internet traffic is generated by non-human sources such as hacking software, scrapers and automated spam mechanisms. The majority of this non-human traffic, according to cloud service provider Incapsula, is potentially malicious. The study is based on data collected from 1,000 websites that utilize Incapsula’s services, and it determined that just 49% of Web traffic is human browsing. 20% is benign non-human search engine traffic, but 31% of all Internet traffic is tied to malicious activities. 19% is from ” ‘spies’ collecting competitive intelligence,” 5% is from automated hacking tools seeking out vulnerabilities, 5% is from scrapers and 2% is from content spammers. ”Few people realize how much of their traffic is non-human, and that much of it is potentially harmful,” Incapsula co-founder Marc Gaffan told ZDNet. Incapsula, coincidentally, offers services aimed at securing small and medium businesses. More →
Global mobile data traffic is expected to increase 18-fold over the next five years to 10.8 exabytes per month according to Cisco’s Visual Networking Index Forecast (VNI). Cloud traffic is expected to account for 71%, or 7.6 exabytes per month, of total mobile data traffic by 2016. In 2011, cloud traffic accounted for only 45% of mobile data traffic, or 269 petabytes per month. It is projected that there will be more than 10 billion mobile Internet-connected devices in 2016, exceeding the world’s projected population of 7.3 billion individuals. The surge in smartphone adoption — which is expected to hit 8 billion in 2016 — is the core driver behing the massive mobile data growth expected in the coming years. From 2011 to 2016, Cisco estimates that global mobile data traffic will outgrow global fixed data traffic by three times. Read on for Cisco’s press release. More →
Adoption of Apple’s latest version of OS X stalled in October following a strong start that saw OS X Lion downloaded more than 1 million times during its first day of availability this past July. Ad network Chitika analyzed its recent traffic and found that Lion’s share among all operating systems is just over 1.5%, barely a blip on the radar. Usage of the new OS had grown at an average rate of 4.05% each month between June and September, but since then its share has increased at an average rate of just 0.98% per month. Read on for more. More →
Apple released the latest version of its iOS platform to the public last week on October 12th and within five days, the platform accounted for more than 20% of all iOS traffic on Chitika’s ad network. Chitika Insights, the network’s research arm, this week revealed the results of a seven-day study that monitored iOS 5 web traffic. On October 11th, the day before iOS 5 became available to the public, the new build was barely a blip on the radar. IOS 5 accounted for 10% of the impressions served to Apple’s mobile devices on the 14th and by the end of the day on October 17th, it claimed more than 20% of iOS impressions. “The sudden surge in iOS 5 adoption is likely due to the fact that that a large portion of Apple consumers fall under the category of “early adopter’, ” Chitika’s Ryan Cavanagh wrote on the company’s blog. Cavanagh also noted that iOS 4 is currently still the predominant version of the platform on its network, but he expects that to change soon. More →
Police in Abu Dhabi and Dubai said the number of reported traffic accidents plunged during Research In Motion’s recent three-day BlackBerry outage. According to The National, accidents fell 20% in Dubai and 40% in Abu Dhabi. Lieutenant General Dahi Khalfan Tamim from the Dubai Police department said his force saw the largest decrease among young drivers and men. “The accidents that occur from the use of these devices range between minor and moderate ones, but at times they are deadly,” Tamim explained. “Absolutely nothing has happened in the past week in terms of killings on the road and we’re really glad about that,” Brigadier General Al Harethi, from Abu Dhabi’s police department said. “People are slowly starting to realize the dangers of using their phone while driving. The roads became much safer when BlackBerry stopped working.” According to The National, there is typically a fatal accident in Abu Dhabi every two days and an accident every three minutes in Dubai. More →
Millennial issued its June Mobile Mix report Friday morning, and it paints a picture that is very similar to May. Android was once again the most popular smartphone operating system in the month of June as it ticked up one percentage point to receive 54% of all impressions served by the Millennial Media network. iOS lost a point to fall to 26% while RIM shed two points to fall to 15%. Symbian and Windows Phone each gained a point to account for 3% and 2% of the impressions served, respectively. Of note, however, Windows Phone usage was up 31% quarter-over-quarter and BlackBerry OS usage was up 29% over the same period. Apple’s iPhone was still the top device Millennial saw in June with a 16.19% share, nearly triple the BlackBerry Curve, which was the second most popular device at 5.57%. The Motorola DROID filled the No. 3 spot with 2.95%, and the Samsung Nexus S and current-model BlackBerry Bold rounded out the top-5 with 2.71% and 1.99%, respectively. Apple was also the top vendor in June, as its devices accounted for 30.76% of Millennial impressions. Samsung was the No. 2 OEM with 14.94% and RIM held the No. 3 spot with 11.76%. Additional charts outlining more key data from Millennial’s Mobile Mix report follow below. More →
Microsoft secretly participated in a recent $25 million funding round for Israel-based navigation solutions provider Waze, Israeli tech site TheMarker reported last week. Microsoft makes very few investments each year according to TheMarker’s source, but the tech giant apparently took quite an interest in Waze’s unique brand of navigation apps. “Waze is a social mobile application providing free turn-by-turn navigation based on the live conditions of the road. 100% powered by users, the more you drive, the better it gets,” the company’s website states. The company’s apps provide free voice-guided navigation to users, and also provide real-time data such as traffic conditions and speed trap alerts based on both automatic and manual feedback from each of Waze’s 4.5 million users around the world. While the terms of Microsoft’s investment were not revealed, the move is an interesting one — Microsoft is now in bed with Nokia, owner of navigation giant Navteq, and it will supply the OS for Nokia’s smartphones moving forward. Microsoft has already announced that it will use Navteq to power future navigation solutions in its Windows Phone OS, but it looks like a unique version of Waze for Windows Phone is in the works as well. More →
According to a new report from NetMarketShare, the iPad accounts for 1% of global web traffic and 2.1% of web traffic in the United States — a figure that’s 53 times greater than its nearest tablet competitor, the Samsung Galaxy Tab. Similarly, its traffic is 76 times greater than that of the Motorola XOOM, and 306 greater than the BlackBerry PlayBook. In the United States, the iPad owns 25.5% of the mobile browser market, which is a smaller chunk than Android’s 31.6% share and the iPhone’s 35.2% market share. The research data is compiled from more than 160 million visitors accessing Net Applications’ network. More →
TomTom has announced that its HD Traffic service, originally only available on the Go 2535 M LIVE personal navigation device, is now available for all drivers using its LIVE products. HD Traffic updates drivers every two minutes with road conditions, and it gathers its data from a variety of sources — including from other driers on the road with HD Traffic — to steer you towards the fastest possible route. The service is available on the GO 740 LIVE, XL 340 LIVE, and GO 2535 M LIVE, and TomTom dropped the subscription price from $119.95 per year to $59.95 per year. Hit the jump for the full release. More →
Included in Apple’s “Q&A on Location Data” press release this morning was a rare and concrete statement that pointed to a future project the company is working on. “Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years,” reads the release. Currently, iOS offers its users traffic-data through the bundled Google Maps application. It is unclear whether Apple is collecting this information to supplement the aforementioned offering, or — as rumors suggest — to build a new application that is less reliant on Google. Either way, it is an unusual statement from the Cupertino-based company about a future service. More →
At SXSW, Google’s VP of Location and Local Services, Marissa Mayer, took the stage and dished out some interesting Google data, including mobile stats. During her talk, Mayer revealed the following statistics we found interesting:
- 40% of all Google Maps usage is from mobile devices, and Christmas and New Years day mobile usage surpassed desktop usage for the first time.
- 150 million mobile users on Google Maps
- Google Maps Navigation, included on Android handsets, has guided users 12 billion miles a year, and the latest version with traffic routing saves users 2 years per day in time that would have been spent in traffic.
- Google Maps could get smarter, and become contextually aware. For instance, if you were trying to catch a flight, Google Maps could see your flight schedule to see when your flight was, then look and analyze real-time traffic data and weather conditions to try and figure out the exact time you should leave
- Google would like there to be better Google Maps for iPhone. “We like being the default provider, but we’d like to get some of these updates out to a broader audience. That’s still a debate/question we’re considering.”
With Google’s Android explosion continuing, it looks like there will plenty more Google Maps and Navigation users over the next few years.
Oh Google Maps, is there anything you can’t do? Via a blog post just moments ago, Google announced an incremental update to its Maps application for Android. The update, which is still technically in beta, brings real-time traffic routing right to your smartphone. “You don’t have to do anything to be routed around traffic; just start Navigation like you normally would, either from the Navigation app or from within Google Maps,” reads the announcement. “Before today, Navigation would choose whichever route was fastest, without taking current traffic conditions into account.” The software will work in both North America and Europe, and is waiting for you in the Android Market. Enjoy. More →