Apple McLaren Takeover

Apple trying to take over supercar and F1 maker McLaren, report claims

By on September 21, 2016 at 10:44 AM.

Apple trying to take over supercar and F1 maker McLaren, report claims

According to a report published in the Financial Times, Apple has approached McLaren Technology Group about a potential acquisition. McLaren is known for making cutting-edge supercars for the road and its competitive Formula One team, among other things.

Buying a niche supercar maker seems like a strange move for the world’s largest consumer technology company, but it could say a lot about Apple’s ambitions in the car space.

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Apple VR

Tim Cook: the future of AR is creepy holographic Skype calls

By on September 14, 2016 at 3:35 PM.

Tim Cook: the future of AR is creepy holographic Skype calls

Ahead of the iPhone 7 launch on Friday, Apple CEO Tim Cook has started doing the rounds on TV. The first stop was ABC’s Good Morning America, where Cook discussed everything from iPhone 7 design, to his morning runs and the future of augmented reality versus virtual reality.

Speaking about AR and VR, Cook said “my own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see. Maybe it’s something we’re talking about, maybe it’s someone else here that is not here, present, but could be made to appear to be present with us. So there’s a lot of really cool things there.”

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MacBook Pro 2016 Release Date

Tim Cook hints the MacBook Pro update we want is on the way

By on September 12, 2016 at 6:50 AM.

Tim Cook hints the MacBook Pro update we want is on the way

Apple last week unveiled a bunch of new products during its iPhone fall event, with the iPhone 7 and iPhone 7 Plus sharing the spotlight. There was no surprise one more thing at the end of the show — though you could argue that Apple began with one: Super Mario for iPhone. That means we did not get to see a brief MacBook announcement during the event that was focused on mobile devices and mobile experiences. But Apple is expected to refresh some of its Mac products this year, and Tim Cook hinted that’s going to happen sooner than you think. More →

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Barbra Streisand Siri Jimmy Fallon

Barbra Streisand tells Jimmy Fallon about her beef with Siri

By on August 28, 2016 at 9:00 AM.

Barbra Streisand tells Jimmy Fallon about her beef with Siri

We heard a few days ago that Barbra Streisand decided to pick up the phone and call none other than Tim Cook to demand a certain update in Siri. She wasn’t happy with the way Siri pronounces her name, and the Apple CEO obliged, letting her know that it’ll all be fixed come September 30th. Naturally, all tech blogs speculated that we’re going to get a new version of iOS on that date, likely the first iOS 10 release, though it would be a little late compared to Apple’s usual iOS rollout. But this isn’t about that at all. No, we’re just going to take a look at Streisand explaining the entire thing to Jimmy Fallon. More →

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Apple Tim Cook Augmented Reality

Augmented reality is a ‘core’ technology for Tim Cook’s Apple

By on August 15, 2016 at 7:15 AM.

Augmented reality is a ‘core’ technology for Tim Cook’s Apple

Apple sees augmented reality (AR) as a “core” technology, and the company is already doing “a lot of things” with AR. The news comes from Apple CEO Tim Cook who spoke at great length in an interview about his job and its challenges. More →

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Apple iPhone Cheaper Price

Apple wants to sell cheaper iPhones

By on May 23, 2016 at 10:45 PM.

Apple wants to sell cheaper iPhones

In most countries, the iPhone is the most expensive smartphone you can buy. The iPhone’s price can be quite prohibitive in certain markets where Apple would like to see growth, including China and India, and the company is apparently aware of the problem. Without committing to anything, Apple CEO Tim Cook said during his visit in India that Apple is considering making a cheaper iPhone, but he insisted that the company’s priority is shipping quality products. More →

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Tim Cook

More people call for Tim Cook’s head to roll, but they’re laughably wrong

By on May 4, 2016 at 11:00 AM.

More people call for Tim Cook’s head to roll, but they’re laughably wrong

Have you heard the latest news about Apple? Turns out the company is sinking. And fast. Yeah, after a wild few years of negligible and yawn-inducing innovations, Apple can no longer skate by via sheer momentum. The Apple Watch is a flop, iPhone sales are collapsing, and Tim Cook needs to be shown the door.

In the wake of Apple’s earnings report last week, the nonsensical observations above seem to be gaining traction among analysts, pundits and talking heads. It’s almost funny how a company that manages to rake in $50 billion in revenue and more than $10 billion in profits in just three months can so quickly go from a tech innovator to a tech has-been. But so it goes in the tech world where an inability to look at the big picture is par for the course.

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Tim Cook Defends Apple

Tim Cook defends Apple, teases exciting new products in the pipeline

By on May 2, 2016 at 10:07 PM.

Tim Cook defends Apple, teases exciting new products in the pipeline

Apple’s earnings report last week saw the company report a year over year decline in profits for the first time since 2003. The biggest contributing factor to the decline, not surprisingly, is that year over year iPhone sales dropped by 16%. Notably, Apple’s most recent quarter marks the first time iPhone sales declined in company history.

Consequently, the usual contingent of pundits and analysts have come out of the woodwork, all exclaiming that we’ve reached ‘peak iPhone’ and that Apple at this point has nowhere to go but down. In an effort to inject a bit of good news and all-around optimism to a particularly negative Apple news cycle, Tim Cook earlier today appeared on CNBC with Jim Cramer where the Apple CEO teased that the company has some interesting and innovative items in the product pipeline.

“We’ve got great innovation in the pipeline,” Cook said to Cramer. “New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones. We are going to give you things you can’t live without that you just don’t know you need today. That has always been the objective at Apple, to do things that really enrich people’s lives. That you look back on and you wonder, how did I live without this.”

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Apple FBI iPhone Encryption Cook

Tim Cook says FBI can spy on people without needing to break iPhone encryption

By on March 18, 2016 at 7:15 AM.

Tim Cook says FBI can spy on people without needing to break iPhone encryption

The Apple vs. FBI war is far from over, with Apple CEO Tim Cook having explained – once again – in an extensive interview with Time this week why the Bureau is wrong looking to decrypt the San Bernardino iPhone at all costs.

In his tirade, he also pointed out to a fact that’s abundantly clear to many Internet users: intelligence agencies can collect plenty of data about anyone, without needing to break into devices. Cook called the “going dark” mantra a crock, saying that nobody really goes “dark.” Furthermore, he also made it clear that Apple would provide iCloud data, which is not encrypted, to law enforcement, as long as a lawful warrant has been obtained for that purpose.

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Donald Trump Apple Boycott

Tim Cook gives a measured response to Donald Trump’s attempted Apple boycott

By on March 17, 2016 at 6:05 PM.

Tim Cook gives a measured response to Donald Trump’s attempted Apple boycott

Policy isn’t Donald Trump’s strong suit, but he sure does know how to rile up a crowd. And that’s exactly what he tried to do at a rally in South Carolina last month when he called for his fans to “boycott Apple” until the company is willing to help the FBI unlock the San Bernardino shooter’s iPhone. More →

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Tim Cook Vs FBI Interview

Tim Cook unloads on the FBI in an extensive new interview

By on March 17, 2016 at 12:33 PM.

Tim Cook unloads on the FBI in an extensive new interview

Apple CEO Tim Cook usually comes across as a relaxed and genial sort of person but he sounds hopping mad about how the FBI has behaved in its fight with the company over the iPhone used by the shooter in the San Bernardino massacre. In an extensive interview with Time this week, Cook unloaded on how the FBI and the federal government as a whole have tried to force the company to build an insecure version of its own operating system that could be used to unlock Syed Rizwan Farook’s iPhone 5c. More →

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Tim Cook Confronted The KKK

When a young Tim Cook told a group of cross-burning KKK members to stop what they were doing

By on March 10, 2016 at 9:00 PM.

When a young Tim Cook told a group of cross-burning KKK members to stop what they were doing

It’s no secret that Tim Cook’s moral character was indelibly shaped by his experiences growing up as a kid in the deep south. Specifically, Cook passion for human rights was forged, in part, by the deep-seated racism that Cook witnessed first-hand while growing up in Alabama in the 1960s and early 1970s.

During a 2013 speech where Cook received the IQLA  Lifetime Achievement Award, the Apple CEO spoke openly about witnessing a cross burning first-hand, an event which he said “was permanently imprinted” on his brain and changed his life forever.

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