Apple sees augmented reality (AR) as a “core” technology, and the company is already doing “a lot of things” with AR. The news comes from Apple CEO Tim Cook who spoke at great length in an interview about his job and its challenges. More →
In most countries, the iPhone is the most expensive smartphone you can buy. The iPhone’s price can be quite prohibitive in certain markets where Apple would like to see growth, including China and India, and the company is apparently aware of the problem. Without committing to anything, Apple CEO Tim Cook said during his visit in India that Apple is considering making a cheaper iPhone, but he insisted that the company’s priority is shipping quality products. More →
Have you heard the latest news about Apple? Turns out the company is sinking. And fast. Yeah, after a wild few years of negligible and yawn-inducing innovations, Apple can no longer skate by via sheer momentum. The Apple Watch is a flop, iPhone sales are collapsing, and Tim Cook needs to be shown the door.
In the wake of Apple’s earnings report last week, the nonsensical observations above seem to be gaining traction among analysts, pundits and talking heads. It’s almost funny how a company that manages to rake in $50 billion in revenue and more than $10 billion in profits in just three months can so quickly go from a tech innovator to a tech has-been. But so it goes in the tech world where an inability to look at the big picture is par for the course.
Apple’s earnings report last week saw the company report a year over year decline in profits for the first time since 2003. The biggest contributing factor to the decline, not surprisingly, is that year over year iPhone sales dropped by 16%. Notably, Apple’s most recent quarter marks the first time iPhone sales declined in company history.
Consequently, the usual contingent of pundits and analysts have come out of the woodwork, all exclaiming that we’ve reached ‘peak iPhone’ and that Apple at this point has nowhere to go but down. In an effort to inject a bit of good news and all-around optimism to a particularly negative Apple news cycle, Tim Cook earlier today appeared on CNBC with Jim Cramer where the Apple CEO teased that the company has some interesting and innovative items in the product pipeline.
“We’ve got great innovation in the pipeline,” Cook said to Cramer. “New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones. We are going to give you things you can’t live without that you just don’t know you need today. That has always been the objective at Apple, to do things that really enrich people’s lives. That you look back on and you wonder, how did I live without this.”
The Apple vs. FBI war is far from over, with Apple CEO Tim Cook having explained – once again – in an extensive interview with Time this week why the Bureau is wrong looking to decrypt the San Bernardino iPhone at all costs.
In his tirade, he also pointed out to a fact that’s abundantly clear to many Internet users: intelligence agencies can collect plenty of data about anyone, without needing to break into devices. Cook called the “going dark” mantra a crock, saying that nobody really goes “dark.” Furthermore, he also made it clear that Apple would provide iCloud data, which is not encrypted, to law enforcement, as long as a lawful warrant has been obtained for that purpose.
Policy isn’t Donald Trump’s strong suit, but he sure does know how to rile up a crowd. And that’s exactly what he tried to do at a rally in South Carolina last month when he called for his fans to “boycott Apple” until the company is willing to help the FBI unlock the San Bernardino shooter’s iPhone. More →
Apple CEO Tim Cook usually comes across as a relaxed and genial sort of person but he sounds hopping mad about how the FBI has behaved in its fight with the company over the iPhone used by the shooter in the San Bernardino massacre. In an extensive interview with Time this week, Cook unloaded on how the FBI and the federal government as a whole have tried to force the company to build an insecure version of its own operating system that could be used to unlock Syed Rizwan Farook’s iPhone 5c. More →
Watch out, Tim Cook — it looks like you have another law enforcement official who’s out to bring you in! It seems one Florida sheriff wants to end the debate between Apple and the FBI by arresting Apple’s “rascal” CEO Tim Cook.
It’s no secret that Tim Cook’s moral character was indelibly shaped by his experiences growing up as a kid in the deep south. Specifically, Cook passion for human rights was forged, in part, by the deep-seated racism that Cook witnessed first-hand while growing up in Alabama in the 1960s and early 1970s.
During a 2013 speech where Cook received the IQLA Lifetime Achievement Award, the Apple CEO spoke openly about witnessing a cross burning first-hand, an event which he said “was permanently imprinted” on his brain and changed his life forever.
A few days ago, news broke that some of the most influential leaders in tech, including Apple’s Tim Cook, Tesla’s Elon Musk and Alphabet’s Eric Schmidt, met in secret at the American Enterprise Institute’s annual World Forum, plotting to stop Donald Trump’s growing momentum.
However, Musk was quick to debunk the report, saying the secret meeting wasn’t secret at all and it wasn’t about Trump either. More →
In a sign of the times, a number of tech luminaries over the weekend, a group which included Tim Cook, Elon Musk and even Napster co-founder Sean Parker, all congregated on a private island resort off the coast of Georgia where the topic of discussion centered on how to stop the growing momentum of Donald Trump.
Last night we gave you a quick glimpse of Apple CEO Tim Cook’s ABC News interview, and it was clear from that 90-second clip that Cook & Co. do not plan to back down in this ongoing battle. Now, the full 30-minute interview has been released and we get our most in-depth look yet at why Apple is so vehemently opposed to complying with a court order. Earlier this month, a court demanded that Apple supply the FBI with tools that will allow it to hack into an iPhone which had previously belonged to San Bernardino shooter Rizwan Farook. More →
Apple is pulling out all the PR stops as part of its broader campaign to help explain why it adamantly refuses to help the FBI unlock an iPhone belonging to one of the San Bernardino shooters. Most recently, Apple CEO Tim Cook appeared on ABC’s World News Tonight where Cook sat down and explained Apple’s position to David Muir.
“I think safety of the public is incredibly important. Safety of our kids, safety of our families is very important,” Cook explained. “The protection of people’s data is incredibly important and so the tradeoff here is that we know that doing this could expose people to incredible vulnerabilities. This is not something that we would create. This would be bad for America and it would also set a precedent that I believe many people in America would be offended by.”