Donald Trump President Tim Cook

Tim Cook calls for unity inside Apple after Trump’s win

November 10th at 11:19 AM

Tim Cook calls for unity inside Apple after Trump’s win

Donald Trump shocked the world early on Wednesday when he was confirmed to be the winner of the US presidential election. His victory generated polarized responses, and some of those reactions were heard inside of Apple. Tim Cook sent out a memo to staff in response to Trump’s election, calling for unity while saying that Apple’s “North Star hasn’t changed” now that Trump will be president

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Tim Cook Vs Steve Ballmer

Is Tim Cook Apple’s version of Steve Ballmer? Not even close

October 28th at 1:41 PM

Is Tim Cook Apple’s version of Steve Ballmer? Not even close

Earlier this week, I came across a widely circulated article from Steve Blank articulating why Tim Cook is effectively Apple’s own version of Steve Ballmer, which is to say that Cook is a non-visionary who is adept at increasing sales but not much else. On a superficial level, the comparison is an easy one to make and, if you’re not one who cares about nuance, it might even seem like a fair analogy.

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John Podesta

Apple CEO Tim Cook appears in latest Wikileaks dump of Clinton campaign emails

October 17th at 5:41 PM

Apple CEO Tim Cook appears in latest Wikileaks dump of Clinton campaign emails

With all of the drama surrounding Wikileaks, who would have thought that Apple CEO Tim Cook would somehow find himself in the mix? Based on recently published emails, Philip Elmer-DeWitt over at Apple 3.0 reports that Cook in mid-2015 had a private meeting with John Podesta, formerly Bill Clinton’s Chief of Staff and the current chairman of Hillary Clinton’s 2016 Presidential campaign.

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Tim Cook BlackBerry

What Apple thinks about Blackberry killing its phone business

September 28th at 9:00 PM

What Apple thinks about Blackberry killing its phone business

Over the past few years, much has been written about BlackBerry’s historic fall from grace. In a turn of events that already has the trappings of a classic Business School 101 case-study, the famed Canadian tech giant once ruled the smartphone market with an iron fist before Apple swooped in out of nowhere and pushed them to the brink of irrelevance.

Once it became clear that Apple’s take on the modern-day smartphone was where the entire industry was headed, BlackBerry tried to implement all sorts of gimmicks, strategy re-shifts, and executive shuffling in an effort to stay afloat. Alas, there was nothing that BlackBerry could do to remain relevant in a smartphone market that quickly became a two-horse race between Apple and Android.

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Apple McLaren Takeover

Apple trying to take over supercar and F1 maker McLaren, report claims

September 21st at 10:44 AM

Apple trying to take over supercar and F1 maker McLaren, report claims

According to a report published in the Financial Times, Apple has approached McLaren Technology Group about a potential acquisition. McLaren is known for making cutting-edge supercars for the road and its competitive Formula One team, among other things.

Buying a niche supercar maker seems like a strange move for the world’s largest consumer technology company, but it could say a lot about Apple’s ambitions in the car space.

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Apple VR

Tim Cook: the future of AR is creepy holographic Skype calls

September 14th at 3:35 PM

Tim Cook: the future of AR is creepy holographic Skype calls

Ahead of the iPhone 7 launch on Friday, Apple CEO Tim Cook has started doing the rounds on TV. The first stop was ABC’s Good Morning America, where Cook discussed everything from iPhone 7 design, to his morning runs and the future of augmented reality versus virtual reality.

Speaking about AR and VR, Cook said “my own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see. Maybe it’s something we’re talking about, maybe it’s someone else here that is not here, present, but could be made to appear to be present with us. So there’s a lot of really cool things there.”

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MacBook Pro 2016 Release Date

Tim Cook hints the MacBook Pro update we want is on the way

September 12th at 6:50 AM

Tim Cook hints the MacBook Pro update we want is on the way

Apple last week unveiled a bunch of new products during its iPhone fall event, with the iPhone 7 and iPhone 7 Plus sharing the spotlight. There was no surprise one more thing at the end of the show — though you could argue that Apple began with one: Super Mario for iPhone. That means we did not get to see a brief MacBook announcement during the event that was focused on mobile devices and mobile experiences. But Apple is expected to refresh some of its Mac products this year, and Tim Cook hinted that’s going to happen sooner than you think. More →

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Barbra Streisand Siri Jimmy Fallon

Barbra Streisand tells Jimmy Fallon about her beef with Siri

August 28th at 9:00 AM

Barbra Streisand tells Jimmy Fallon about her beef with Siri

We heard a few days ago that Barbra Streisand decided to pick up the phone and call none other than Tim Cook to demand a certain update in Siri. She wasn’t happy with the way Siri pronounces her name, and the Apple CEO obliged, letting her know that it’ll all be fixed come September 30th. Naturally, all tech blogs speculated that we’re going to get a new version of iOS on that date, likely the first iOS 10 release, though it would be a little late compared to Apple’s usual iOS rollout. But this isn’t about that at all. No, we’re just going to take a look at Streisand explaining the entire thing to Jimmy Fallon. More →

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Apple iPhone Cheaper Price

Apple wants to sell cheaper iPhones

May 23rd at 10:45 PM

Apple wants to sell cheaper iPhones

In most countries, the iPhone is the most expensive smartphone you can buy. The iPhone’s price can be quite prohibitive in certain markets where Apple would like to see growth, including China and India, and the company is apparently aware of the problem. Without committing to anything, Apple CEO Tim Cook said during his visit in India that Apple is considering making a cheaper iPhone, but he insisted that the company’s priority is shipping quality products. More →

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Tim Cook

More people call for Tim Cook’s head to roll, but they’re laughably wrong

May 4th at 11:00 AM

More people call for Tim Cook’s head to roll, but they’re laughably wrong

Have you heard the latest news about Apple? Turns out the company is sinking. And fast. Yeah, after a wild few years of negligible and yawn-inducing innovations, Apple can no longer skate by via sheer momentum. The Apple Watch is a flop, iPhone sales are collapsing, and Tim Cook needs to be shown the door.

In the wake of Apple’s earnings report last week, the nonsensical observations above seem to be gaining traction among analysts, pundits and talking heads. It’s almost funny how a company that manages to rake in $50 billion in revenue and more than $10 billion in profits in just three months can so quickly go from a tech innovator to a tech has-been. But so it goes in the tech world where an inability to look at the big picture is par for the course.

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Tim Cook Defends Apple

Tim Cook defends Apple, teases exciting new products in the pipeline

May 2nd at 10:07 PM

Tim Cook defends Apple, teases exciting new products in the pipeline

Apple’s earnings report last week saw the company report a year over year decline in profits for the first time since 2003. The biggest contributing factor to the decline, not surprisingly, is that year over year iPhone sales dropped by 16%. Notably, Apple’s most recent quarter marks the first time iPhone sales declined in company history.

Consequently, the usual contingent of pundits and analysts have come out of the woodwork, all exclaiming that we’ve reached ‘peak iPhone’ and that Apple at this point has nowhere to go but down. In an effort to inject a bit of good news and all-around optimism to a particularly negative Apple news cycle, Tim Cook earlier today appeared on CNBC with Jim Cramer where the Apple CEO teased that the company has some interesting and innovative items in the product pipeline.

“We’ve got great innovation in the pipeline,” Cook said to Cramer. “New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones. We are going to give you things you can’t live without that you just don’t know you need today. That has always been the objective at Apple, to do things that really enrich people’s lives. That you look back on and you wonder, how did I live without this.”

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