AT&T and Verizon to play nice, agree to stop suing each other

By on December 2, 2009 at 1:01 PM.

AT&T and Verizon to play nice, agree to stop suing each other

Luke Wilson Verizon Guy

Verizon struck a nerve with AT&T when they launched their “There’s a Map for That” ad campaign last month, a campaign that called into question the level of 3G service provided by the number two wireless company in the States. AT&T’s feelings were so hurt that it filed a lawsuit against Big Red, alleging that the claims made about its network were misleading and false. After a judge denied AT&T’s case, Ma’ Bell decided fire back with its own add campaign, staring fat Luke Wilson. AT&T’s advertisements emphasized how whimsical and majestic their network actually is — hell, even Apple threw their hat in the ring boasting of the iPhone/AT&T’s ability to use 3G voice and data channels simultaneously. Well friends, today AT&T and Verizon finally agree on something… they are going to stop suing each other. The Business Insider is reporting that the two companies have agreed to cease and desist with further lawsuits surround the “Map for That.” We have to be honest, we’re a little disappointed. We were hoping this advertising madness will would last all the way up to the Superbowl and make for some killer commercials. More →

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AT&T denied injunction against Verizon; launches its own attack ads

By on November 18, 2009 at 7:20 PM.

AT&T denied injunction against Verizon; launches its own attack ads

island-of-misfits

 

Earlier today in Atlanta, Judge Timothy Batten, Sr. ruled against AT&T in its hunt for an injunction against Verizon’s “There’s A Map for That” ad campaign. While AT&T argued that the maps in the commercial were grossly misleading, Judge Batten felt that although”sneaky”, the fact that the ads could be “misunderstand” by the layperson doesn’t mean that they were “misleading.” The case isn’t completely closed, however, as AT&T has been granted a hearing on December 16th in which it’s lawyers will argue for the judgement to be repealed. In the meantime, AT&T has launched a rather feisty ad campaign of its own called “The Truth About 3G”. The ad campaign kicked off tonight with a TV spot starring Luke Wilson who espouses the advantages offered by AT&T: speed, the best smartphone selection, simultaneous voice and data and the over 100,000 applications. We have the first ad waiting for you after the jump, but first we have to ask — does anyone have any non-flaming thoughts on this matter?

Thanks to everyone that sent this in!

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