Nokia is certainly not the first cell phone company that comes to mind when the topic of App Stores is raised. Here in the U.S., it’s probably not even the second, third or fourth company that comes to mind. But as the market for mobile apps continues to explode globally, Nokia is quietly proving it still has plenty of gas left in the tank.
Nokia announced a new milestone for its Ovi Store Thursday morning: 3 million downloads per day. The impressive milestone comes with just 18,000 content titles currently available in the Ovi Store for Nokia’s most popular devices. It also comes just over two months after the 2 million daily download mark was reached. This rapid growth rate is showing no signs of slowing, as interest in Symbian continues to build on both sides of the app equation — users and developers. Nokia needs to appeal to both groups in order to maintain success with the Ovi Store, and so far the company’s efforts are working. In the last year, over 400,000 new developers have joined Nokia’s developer program, and the Finnish company’s Qt development tools have been downloaded more than 1.5 million times.
Nokia is very focused on the success of its developer partners, Michael Bramlage, Director of Media at Nokia, told BGR. Bramlage, whose team is responsible for both the Ovi Store user experience and product management on the developer side, joined Nokia just before the Ovi Store launched. The company’s aim, Bramlage said, is to create a sustainable business for as many developers as possible rather than watch a small number of successful developers rise to the top. More →