Apple announced its new digital textbook product last week during a press conference in New York City and some analysts are already viewed the company’s efforts as an early success. According to Global Equity Research analyst Trip Chowdry, Apple sold approximately 350,000 iBooks textbooks within the first three days of availability. Using Global Equity’s third-party tracking system, Chowdry also estimates that Apple’s iBooks Author tools was downloaded 90,000 times during the same period, AllThingsD reports. Those numbers would certainly be impressive, but Apple has not announced any numbers with regard to its new iBooks textbooks product. It is also unclear what percentage of Chowdry’s estimates went to students and what percentage went to curious iPad owners looking to sample Apple’s new interactive textbook product. More →
Moments ago at the Guggenheim Museum in New York City, Apple’s VP of marketing Phil Schiller announced what has been rumored for weeks — Apple is setting its sights on the textbook industry. It seems that Apple will be more of an ally to textbook publishers with its new initiative, however, which is a drastically different approach from the company’s entrance into the music business when it ruffled the feathers of the major labels. Noting the challenges kids face in school, Apple is playing up the company’s strengths in delivering some of the best tools to help publishers deliver great content, made specifically for the iPad. Hit the break for more.
As revealed in his authorized biography, Steve Jobs figured out the secret to making a truly user friendly television ahead of his untimely passing. But a reimagined TV wasn’t the only revolutionary product Jobs had a hand in that we have yet to see come to fruition. According to several reports, Apple plans to unveil a new product at a press conference on Thursday that it hopes will change the way students use textbook. Read on for more. More →
Remember those rumors about Apple holding a mid-to-late January event in NYC? Well, invites just went out to media, and focus is on education as some had rumored. We’d imagine one of the event focal points to be on reinventing and transforming the textbook industry.
The Wall Street Journal has chimed in with its assessment of the Apple tablet and has described the many ways Steve Jobs is supposedly aiming to reshape how we read books, browse newspapers, play games and consume TV with Apple’s new tablet device. Long a stronghold, Apple is reportedly courting the educational market and has developed this tablet with electronic textbook technology which will presumably take the e-book reading experience a step beyond the current Kindle-experience. The Apple tablet may also reportedly fill the gap that exists for newspapers who have been clamoring for a digital distribution channel that offers a better overall experience than what is provided by a 6 inch e-ink device. Apple is rumored to be in talks with The New York Times, Conde Nast Publications, HarperCollins and News Corp in this endeavor. Hit the jump for Apple’s rumored plans for television and gaming on its tablet device.
When it rains, it pours and information is pouring out about the rumored “super-sized” Amazon Kindle. The upcoming Kindle, now known as the Kindle DX, will pack a full-featured 9.7-inch electronic ink display, 5-way navigation button and a QWERTY keyboard into its large white housing. It basically looks like the designers took a Kindle 2 and stretched its screen from 6 inches to 9.7 inches, and then squished the keyboard in the process. The new Kindle DX will reportedly feature an improved web browser, the ability to add annotations in addition to notes and highlights and a long awaited native PDF reader. In addition to newspaper and periodicals, the Kindle DX is designed to support textbooks and, according to the Wall Street Journal, a special edition packed with pre-installed textbooks for chemistry, computer science and a freshman seminar is being released as part of a college trial. Lev Gonick, chief information officer for Case Western Reserve University, claims that a lucky bunch of select college students at Case Western Reserve, as well as Pace, Princeton, Reed, Arizona State, and the Darden School at the University of Virginia are signed up to test out this new device starting in the Fall semester. Sweet! Hit the jump for a few blurry images of the Kindle DX seemingly snagged from a slide show presentation.