Research firm Ofcom recently released its annual Communications Market Report that surveyed 2,073 adults and 512 teenagers in the United Kingdom. The results revealed that 32% of adults preferred using the iPhone as their primary handset while 37% percent of teens chose to carry a BlackBerry smartphone. Ofcom didn’t reveal whether it was cost or feature sets that drove the preference, however. The firm also found that 37% of adults considered themselves “addicted” to their smartphones while 60% of teenagers admitted being addicted. What was the most visited website on a smartphone? Facebook clocked in 43 million hours of usage in December 2010 alone, according to the firm. More →
Google announced earlier this week that it would soon implement a content rating system in the Android Market. The new ratings will designate appropriate age ranges for each new and existing app in the Market. According to a developer advocate at Google, the new rating system has now gone live within Google’s Android developer tools. Starting immediately, developers will have to select one of four ratings — All, Pre-Teen, Teen or Mature — before they can submit apps to the Market. Developers will also have to go through their current catalogs and assign ratings to each app therein. Ratings are not yet visible to end users while they browse the Android Market, though the system should go live in the next few weeks. Any apps that have not been rated by developers by the time Google’s new ratings become visible for end users will be designated as mature.