‘The Heist’ iPhone app hands-on

By on May 30, 2011 at 3:00 PM.

‘The Heist’ iPhone app hands-on

If you’re a Mac user, there’s a decent chance you’ve heard of Macheist, a deal site that bundles different Mac applications together for a ridiculously low price. While The Heist isn’t a bundled software deal, it’s an insanely addictive puzzle game for the iPhone based on a theme of trying to crack into a safe — hence the title. There are four different puzzle types and over 60 levels, each one with distinct themes and objectives. And, in addition, there’s a promised prize to any user that completes every level in the game. Not a bad hook, right? The game is built by developer TapTapTap, makers of the Camera+ iPhone app, and it’s available now for $0.99 in the App Store — and it’s currently sitting pretty as the No. 1 paid app.

23 Comments

Best-selling iOS developer: 5% of users make in-app purchases

By on April 6, 2011 at 4:46 PM.

Best-selling iOS developer: 5% of users make in-app purchases

Tap Tap Tap recently announced that it has sold 2 million copies of its popular “Camera+” iPhone photography application. In a blog post, Tap Tap Tap principal John Casasanta noted a couple of compelling figures about sales of the app. First: Just 5% of Camera+ customers purchased the $0.99 “I ♥ Analog” filter each day.  In contrast, more than half of Camera+ users apply new updates within 6 days of a release. Casasanta admitted the low sales could be because Camera+ doesn’t aggressively push the in-app upgrades, but he noted that those in-app purchases pull in about $70k over a 4.5 month period — a figure that’s relatively small compared to Camera+ sales. “There are companies with free photography apps that are trying to have their business models revolve around selling effects via in-app purchases, but it’s very unlikely that this can be an effective business model,” Casasanta said. We’d be interested to know if gaming developers feel the same way. More →

10 Comments