T-Mobile

This was such a T-Mobile thing to do. Raising expectations for something revolutionary, trying to whip up feverish anticipation… and then delivering another $50 per month package deal. This is the same operator that has been vacillating between a value brand and a cutting edge alternative for years. The same operator who thinks that having a model who is a lookalike to a 47-year old Welsh star of musical theatre is a great way to connect with hip, young consumers. More →

Whatever you think of T-Mobile’s coverage and overall network quality, it seems that their new “UNcarrier” smartphone plans will definitely be significant money savers for individual subscribers. 9to5Mac points us to a new estimate from mobile accessory retailer Zagg showing that T-Mobile’s new individual plans will save users an average of around $290 per year compared to what they’d pay on comparable plans on AT&T (T) and Verizon (VZ). More →

T-Mobile on Tuesday launched its new 4G LTE network in seven markets, including Baltimore, Houston, Kansas City, Las Vegas, Phoenix, San Jose and Washington DC, with plans to cover more than 100 million people by the middle of 2013 and 200 million customers by the end of the year. The company’s president and CEO, John Legere, also revealed that the high-speed network will go live in New York City “by early summer,” however we were allowed an early hands-on look during the company’s press event. Read on to see how T-Mobile’s 4G LTE network performs. More →

Just as you should always be especially wary of politicians who run for office by claiming that they aren’t politicians, so too should you be wary of profit-seeking companies who claim that they’re not only after your wallet. I mention this particular public relations technique because it happens to be the same strategy that T-Mobile is employing with its “UNcarrier” initiative, a clever attempt to rebrand the company as a consumer-friendly alternative to the twin evil empires of Verizon (VZ) and AT&T (T). More →

T-Mobile fans haven’t just had to wait longer for the iPhone — they’ve had to wait longer for LTE service as well. T-Mobile on Tuesday began to rectify this, however, by officially launching its LTE network in Baltimore, Houston, Kansas City, Las Vegas, Phoenix, San Jose and Washington, D.C. The carrier says that its “advanced 4G LTE network is expected to reach 100 million Americans by midyear and 200 million by the end of 2013.” T-Mobile’s efforts to bring its LTE services throughout the United States will get an even bigger boost next month if shareholders for MetroPCS (PCS) sign off on a merger between the two carriers that will give T-Mobile significantly more LTE coverage. T-Mobile’s press release on the LTE launch is posted below. More →