T-Mobile CEO John Legere has never been humble about anything, so it’s not surprising to see that when he looks back over the past year, he sees one victory after another. That said, only the most delusional PR person from Verizon or AT&T would deny that T-Mobile has really changed the competitive landscape of the wireless industry over the past couple of years, so Legere’s bragging does have some real justification. In a blog post recapping the year T-Mobile had in 2015, Legere boasted about how right he’d been about predictions he made at this time last year about the rest of the mobile industry scrambling to keep up with T-Mobile’s “Un-carrier” moves. More →
Even though T-Mobile’s Binge On program is the least objectionable of all carrier plans I’ve seen to exempt certain content from its own data caps, that doesn’t mean it doesn’t have problems. In fact, I’m on the record as saying Binge On could very well blow up in T-Mobile’s face and now we’re seeing the first evidence that Binge On may be more of a hassle than the “Un-carrier” bargained for. More →
If you’re a Verizon Wireless subscriber, you clearly don’t mind paying a premium for the comfort of knowing your carrier offers coverage just about everywhere in the country you could possibly want to go. After all, Verizon customers’ average cell phone bills are higher than they are at any other carrier in the United States. But in the back of your mind, you know that rival carriers have much better coverage than they did a few years ago, and every now and then you wonder if you should switch and save some money.
T-Mobile has turned the U.S. wireless industry on its head over the past few years, forcing larger rivals to respond to its every move. With innovative “Un-carrier” initiatives intended to directly address wireless subscribers’ major pain points, T-Mobile went from a distant No. 4 among top nationwide carriers to No. 3, surpassing Sprint and continuing to grow rapidly each quarter.
The carrier’s outspoken CEO is known for making bold claims during press conferences, on Twitter and in interviews, but it’s T-Mobile’s advertising that now has it in hot water. Following complaints from multiple consumer advocacy groups, the New York Attorney General has launched an investigation. More →
Everyone hates the 16GB iPhone 6s. Even people who buy it hate it. It’s not that the phone doesn’t perform as well as other iPhone models, it’s simply the principle of the matter. When Apple released the iPhone 6 and 6 Plus in 2014, it doubled each of the mid-range and top-level memory tiers without charging customers any more money. So users were able to purchase a 64GB iPhone 6 for the same price as a 32GB iPhone 5s from the prior year, and a 128GB iPhone was the same price as a 64GB iPhone 5s. The entry-level model stayed at 16GB, though. This is still the case with the iPhone 6s and people are not happy.
The move was a great one for Apple’s bottom line, obviously, because it encourages more people to buy a mid-range model instead of the entry-level iPhone. Not everyone wants to spend $750 or $850 on a smartphone though, and now you don’t have to. T-Mobile has just made another big announcement and smartphone shoppers this holiday season are going to love it almost as much as AT&T hates it. More →
Sprint wants to reduce T-Mobile customers’ rates by 50%. T-Mobile, on the other hand, wants to just give Sprint customers $200. T-Mobile CEO John Legere announced on Twitter that T-Mobile is going to give Sprint customers $200 for every line they switch over to the “Un-carrier.” More →
The “Un-carrier” is about to give subscribers an early gift ahead of Black Friday 2015. T-Mobile announced on Monday that for the next three months, all of its Simple Choice subscribers will get unlimited LTE data on their phones for the next three months. That means that if you have an uncapped data plan, you can use your phone’s data as much as you want without having your connection throttled after exceeding a certain threshold. More →
Imagine a world where America’s interstate highway and local road systems work a bit differently than it does today. They look the same, but the governing bodies that oversee our nation’s highways have cut deals with certain car makers. If you own a Toyota, Honda, Mercedes, Kia or Hyundai, you’re free to travel the highways whenever you like. If you own a car from any other brand you can still travel from state to state, but you’ll have to stick only to smaller roads and side streets.
Would you ever consider buying a car made by a company other than the five listed above? Would new startups like Tesla even bother trying to enter the market?
Sprint on Wednesday unveiled a new offer to cut the rates that customers are paying for their wireless services in half if they switch from Verizon, AT&T or T-Mobile. We already pointed out some potential shortcomings with Sprint’s offer and we’re not at all surprised to see that T-Mobile CEO John Legere has taken to Twitter to rip the new Sprint offer apart. More →
I personally have very mixed feelings about Binge On from a net neutrality perspective but I honestly am not qualified to comment on how much this new initiative will affect T-Mobile’s data network. However, a couple of people who are more informed about mobile network data management than I am think T-Mobile could run into some headaches when all its customers are trying to watch Netflix on their mobile phones, even if the resolution is set to just 480p. More →
Are you thinking of switching over to T-Mobile soon? If so, then you should know its unlimited data plan is going to be more expensive than it was last week. Amid the hubbub of its Binge On announcement on Tuesday, the “Un-carrier” implemented a sneaky price increase on its unlimited data plans. More →
On paper, T-Mobile’s ‘Binge On’ unlimited video streaming initiative might sound like a win for consumers and a win for the wireless industry at large, but there are two key issues that have critics questioning the plan. More →
As a diehard Batman fan, T-Mobile CEO John Legere will appreciate this simile: Right now T-Mobile reminds me a little bit of the Joker in the first Tim Burton Batman movie tossing out free money to the people of Gotham only so he can hit them with poison gas once they’re all gathered in one place. OK, so I obviously don’t think Legere and company are literally evil and planning to gas us all. But I’ve spent a day thinking through the implications of the “Un-carrier’s” new “Binge On” move and I find myself feeling a real sense of unease about the whole thing. Basically, I think that Binge On sounds like a great deal that could also incur some serious trade offs that will make the web less open that it is today. More →