Mobile phone companies have been duking it out for years in order to convince potential customers that each of their services have something more to offer than the competition. Sometimes these advertising battles result in genuinely funny commercials — other times, the ads perform so poorly that they have to be pulled. T-Mobile has never had the market share of its much larger competitors, AT&T and Verizon, and the carrier’s recent aggressive attempt to sway consumers its direction might have been too much. More →
T-Mobile has been on the warpath with its “uncarrier” initiative and it looks like the company’s moves are starting to pay dividends. In an interview with CNET, T-Mobile CMO Mike Sievert said that the carrier added a company-record number of subscribers in August. T-Mobile last month posted a quarterly net addition in postpaid subscribers for the first time in four years so it seems that the company has continued to build its momentum all summer. T-Mobile, which has long struggled as America’s No. 4 wireless carrier, has received a jolt this year after ditching wireless contracts while also giving customers the option to upgrade their phones more regularly in exchange for paying an extra $10 a month.
Apple’s budget iPhone seems like a perfect fit for America’s top budget carrier. Bloomberg has talked with several analysts who say that T-Mobile may benefit the most from Apple’s upcoming iPhone 5C, especially since it will likely offer the device for $0 down and will have users pay a comparatively small sum each month to cover the cost of the device subsidy. More →
LG’s next-generation flagship G2 smartphone left a lot of us puzzled when it debuted last month. It looks like a fine phone, don’t get us wrong, but LG put a lot of emphasis on things like moving the volume buttons to the back of the phone, which detracted from anything new and innovative that might have been introduced. Nevertheless, LG’s new superphone is finally making its way to the U.S. and T-Mobile on Thursday announced that it will launch on September 18th online and September 25th in stores. Preorders start immediately and the phone will cost $99.99 down followed by 24 monthly payments of $21 for a steep total of $603.99. Key features include a 5.2-inch full HD 1080p display that stretches nearly all the way to the edges of the phone, 2GB of RAM, a 13-megapixel rear camera with optical image stabilization, a 2.3GHz quad-core Snapdragon 800 processor, 4G LTE-Advanced support, a 3,000 mAh battery and Android Jelly Bean. T-Mobile’s press release follows below. More →
T-Mobile has made a habit of needling AT&T ever since John Legere took over as CEO but the company may have pushed things to a whole new level this week. AllThingsD reports that T-Mobile is suing prepaid AT&T subsidiary Aio Wireless because it’s allegedly using T-Mobile’s “trademark” magenta color in its logo. In its complaint, T-Mobile accuses AT&T of setting up Aio earlier this year as a way to counter its “UNCarrier” initiative and of trying to confuse consumers by giving Aio a magenta logo that it says is strikingly similar to the hue of T-Mobile’s logo. More →
You just knew that it wouldn’t take long for T-Mobile CEO John Legere to start crowing about his carrier adding 1.1 million subscribers last quarter. In an interview with CNBC on Thursday, a triumphant Legere bragged about his company starting an “uncarrier revolution” with its initiatives to ditch two-year service agreements for smartphone purchases and to shrink the time that customers get to upgrade their phones from two years to just six months. More →
T-Mobile’s new “uncarrier” initiatives might just be marketing gimmicks, but alongside the addition of the iPhone to the carrier’s lineup last quarter, they helped drive the biggest postpaid subscriber growth T-Mobile has seen in four years. T-Mobile on Thursday posted its second-quarter results, stating that it added 1.1 net subscribers during the quarter, including 688,000 contract customers. In the same quarter last year, T-Mobile lost 557,000 contract subscribers. Those additions were quite costly, however, and while the carrier managed a $207 million profit in Q2 2012, it swung to a $16 million loss last quarter on revenue totaling $6.23 billion, up from $4.9 billion in the year-ago quarter. More →
T-Mobile isn’t about to let AT&T get away with offering lower down payments for new smartphones. The carrier announced on Friday that for a limited time, it’s giving customers the option to get a new smartphone for $0 down if they agree to make monthly payments ranging from $5 to $27 over the following 24 months. The two priciest phones in the deal are the iPhone 5 and the Galaxy Note II, which both require $27 monthly payments, while the Nokia Lumia 521 is the cheapest model with monthly payments of just $5. T-Mobile’s press release follows below.
T-Mobile has come out with a new web ad that unsurprisingly takes another shot at its favorite punching bag: AT&T. Per CNET, the ad hits AT&T for allegedly being “calculating, sneaky and underhanded” with its AT&T Next early upgrade plan that the carrier unveiled as a response to T-Mobile’s own JUMP program. Whether AT&T Next is “sneaky” is certainly subjective, but independent analysis has shown that it clearly is more expensive, as ConsumerReports last week found that AT&T’s Next plan with a 3GB monthly data cap costs users around $1,830 per year while T-Mobile’s JUMP plan that offers unlimited data costs users $1,542 per year. AT&T has responded that its superior network coverage and connection speeds more than make up for the higher monthly rates it charges for its services. T-Mobile’s full ad follows below. More →
That sound you hear is more loud crowing from T-Mobile CEO John Legere. ConsumerReports has done a good breakdown comparing the new early upgrade plans from T-Mobile and AT&T and has found that AT&T’s plan will cost you almost $300 more per year than the most expensive version of the T-Mobile plan. Although the cost of buying devices is roughly the same on both plans — AT&T doesn’t charge you any down payment but does charge higher monthly payments for buying the devices than T-Mobile does — T-Mobile’s lower monthly wireless service prices give it an annual price tag of $1,542 for unlimited data while AT&T’s higher rates give the AT&T Next plan an annual price tag of $1,830 with 3GB of data. More →
Last week, Bloomberg revealed that T-Mobile is now expected to grow contract subscribers in the second quarter of 2013. The surprise development is likely tied to the relatively aggressive, $70 monthly plan with unlimited data that T-Mobile launched in early spring. Yet this week, Verizon announced hot spring numbers, including 41% growth in iPhone activations compared to 2Q 2012. Verizon in turn is probably benefiting from being a relatively late adopter of the iPhone franchise and it is probably still bringing in consumers who waited for Verizon to get the iPhone before switching from other carriers. More →
In response to T-Mobile’s recent Jump intuitive, AT&T on Tuesday announced a similar program called AT&T Next that allows subscribers to upgrade their phones once every 12 months. What’s more, subscribers aren’t required to pay a down payment, an activation fee, an upgrade fee or a financing fee. Monthly payments will vary depending on the device, ranging from $15 a month to $50 a month, in addition to a customer’s monthly service plan. AT&T’s ambitious plan was surely meant to challenge T-Mobile, however T-Mobile’s executives aren’t worried so far. More →
Last week, Bloomberg reported that T-Mobile is about to announce the first quarter of contract subscriber growth since 2010. The timing of the Bloomberg bombshell was interesting, because just one day later Sprint unveiled new contract pricing. Sprint brought down the price of its cheapest mobile plan featuring unlimited data from $110 to $80. This new contract is fairly similar to the $70 unlimited plan T-Mobile launched last March. If T-Mobile has discovered new traction with its bargain plan — and if Sprint is now feeling pressure to mimic the emphasis on budget customers — it could be a sign that the U.S. mobile market is in trouble. More →