One More Thing Swatch

Swatch trolls Apple, trademarks ‘One More Thing’

By on August 22, 2015 at 12:25 PM.

Swatch trolls Apple, trademarks ‘One More Thing’

Apple not surprisingly ruffled more than a few feathers when it released the Apple Watch this past April. While consumers have been overwhelmingly pleased with Apple’s wearable, traditional watchmakers remain understandably wary of a bold, new, and technologically savvy new entrant into a market they were accustomed to ruling with an iron fist.

Swatch in particular hasn’t been shy about its feelings towards Apple. In May of last year, before Apple had even unveiled the Apple Watch, the Swiss watchmaker said that it would sue Apple in every jurisdiction it could if it released a device called the iWatch. Swatch at the time said that such a name would infringe upon its own trademark for iSwatch.

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Apple Watch vs. Swatch: Battery Life

Swatch is working on the killer smartwatch feature the Apple Watch desperately needs

By on May 7, 2015 at 12:50 PM.

Swatch is working on the killer smartwatch feature the Apple Watch desperately needs

Well-known Swiss watch maker Swatch has yet to release a smartwatch of its own in response to the Apple Watch, but the company did confirm it has plans to do so in the near future, after initially denying interest in the smartwatch business. Now, Reuters reveals that Swatch is committed to improving the smartwatch experience in one key area where rival devices like the Apple Watch are in desperate need of improvement. More →

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Swatch Smartwatch Release Date

Does Swatch desperately need an iWatch rival?

By on August 26, 2014 at 8:30 PM.

Does Swatch desperately need an iWatch rival?

Despite dismissing smartwatches in the recent past and denying that it’s working with Apple on future iWatch versions, Swatch is actually developing its own smartwatch, The Wall Street Journal has learned, hoping to better compete against the wide range of devices already available in stores — and particularly against the upcoming Apple iWatch, a looming threat for the company. More →

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Apple iWatch Swatch Smartwatch

There’s no Swatch in your future iWatch

By on July 24, 2014 at 7:15 AM.

There’s no Swatch in your future iWatch

Apple is widely expected to launch at least a couple of different iWatch models this fall, that will be laden with many sensors for fitness and health purposes, and connect to iPhones for notifications and other data. While VentureBeat has learned from sources in the know that Apple has bigger smartwatch plans than that, as the company is working with famed watch giant Swatch on releasing several other iWatch models, the Swiss company told Bloomberg that it doesn’t plan to work with Apple on the iWatch. More →

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Apple iWatch vs Swatch

Apple’s iWatch doesn’t exist yet, but it already hit its first big roadblock

By on May 5, 2014 at 10:30 AM.

Apple’s iWatch doesn’t exist yet, but it already hit its first big roadblock

Famed Swiss watch maker Swatch has recently said that it’s not too eager to make smartwatches of its own, and it won’t compete against the range of such devices that will invade stores this year. However, it appears that the Switzerland-based watchmaker is still somewhat afraid of Apple’s upcoming iWatch. The company is apparently trying to trademark the iWatch product name, in order to better defend a device of its own that’s called iSwatch, Watson reports. More →

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Swatch Smartwatch

Swiss watchmaker Swatch isn’t afraid of the rise of smartwatches

By on January 10, 2014 at 9:45 PM.

Swiss watchmaker Swatch isn’t afraid of the rise of smartwatches

Popular Swiss watch maker Swatch says it’s not afraid of competing against smartwatches only with regular watches, even though more companies are creating their own such devices and other wearables that will offer smart features when connected to handsets and tablets. “The smartwatch is an opportunity for us, whatever happens,” Swatch Chief Executive Nick Hayek told Reuters in an interview. “If people who never used to wear anything on their wrist start wearing a so-called smartwatch, then we certainly can convince them quickly to try wearing a beautiful watch instead.” More →

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