survey

Business
January 5, 2012
by

9% of U.S. consumers have canceled cable TV, study says

By on January 5, 2012 at 3:05 PM.

9% of U.S. consumers have canceled cable TV, study says

9% of consumers in the United States have already cut cable TV service from their monthly utility bills, the latest State of the Media Democracy survey from Deloitte indicates. The company also found that 11% of U.S. consumers are considering cutting cable TV. Younger generations are more likely to get rid of cable TV, too. Deloitte found that 19% of those aged 23-28 are thinking about canceling cable while 13% of Generation Xers and 7% of baby boomers said they are considering doing the same. “For the first time, less than half of all viewers say they have viewed their favorite shows live on their home TV,” Phil Asmundson, Deloitte’s U.S. Media & Telecommunications Sector Leader said. “In 2011, the number was only 49%. In 2008, it was 71%. That’s striking.” Read on for more. More →

No Comments
Tablets
December 22, 2011
by

iPad satisfaction rate at 84% according to new survey

By on December 22, 2011 at 1:30 PM.

iPad satisfaction rate at 84% according to new survey

While electronics vendors struggle to gain traction in the emerging media tablet market, Apple has managed to maintain a significant lead in the space despite an increasing number of rival offerings. Apple’s share of the global tablet market in the third quarter was estimated to be 61.5% by market research firm IDC, and it’s not just momentum keeping the company’s market share high. Apple’s user experience on the iPad has been touted by many as having a huge lead over rival platforms, and the majority of iPad owners seem to agree according to the results of a recent survey. Read on for more. More →

No Comments
Business
December 15, 2011
by

Apple could sell almost 200 million iPhones in 2012

By on December 15, 2011 at 7:30 PM.

Apple could sell almost 200 million iPhones in 2012

Apple could sell as many as 190 million iPhones next year according to a survey conducted by AlphaWise for Morgan Stanley. The survey results also suggested Apple will sell 31-36 million iPhone handsets this quarter, almost 30% more than estimates from other Wall Street analysts. That figure is also more than the 30 million iPhones Morgan Stanley’s chief Apple analyst Katy Huberty expects the company to sell during the fourth quarter. ”Surprisingly, US consumers expect to buy more iPhones in C1Q12 than C4Q11,” Huberty wrote in an email to clients on Wednesday, noting that the survey results suggest consumers could buy as many as 41 million iPhones during the first quarter next year. Huberty also suggested that Apple could sell 15 million more iPads should it decide to drop the price by $100, making the entry-level iPad 2 just $399. Morgan Stanley estimates Apple will sell 52 million iPads during 2012 but the results of the AlphaWise survey suggested consumers are ready to purchase as many as 81 million units, far above the Street’s consensus of 54 million units.  More →

No Comments
mobile
December 12, 2011
by

Facebook tops Google’s own offerings to become most popular Android app

By on December 12, 2011 at 9:00 AM.

Facebook tops Google’s own offerings to become most popular Android app

Beating out popular own-brand apps like Google Search, Gmail, Google Maps and YouTube, Facebook holds the title as the most actively used Android app. Market research firm Nielsen on Monday published the findings of a month-long study to determine the most-used Android apps currently available for the platform. The study made use of Nielsen’s proprietary on-device monitoring software, which has been voluntarily installed by thousands of panelists across the country. Beyond the Android Market itself, Facebook was the most actively-used app on the Android platform over the past 30 days in all age brackets. Among users aged 18 to 24, Google Search was the second most used app in the firm’s new study with 77% of panelists having opened the app over the past 30 days. Gmail and Google Maps followed with 79% a piece, and YouTube slid in behind them with 64%. Following the suite of Google apps was Pandora Radio with a distant 30%. A similar study conducted by Nielsen in July found that Facebook was the third most popular app behind Google Maps and Gmail. Read on for more. More →

No Comments
mobile
November 28, 2011
by

Most consumers plan to pass on Facebook phone, survey suggests

By on November 28, 2011 at 12:15 PM.

Most consumers plan to pass on Facebook phone, survey suggests

Thanks in part to the multitude of mobile apps available across every smartphone platform, consumers seem to be uninterested in the own-brand handset Facebook is reportedly developing — security concerns may be an issue as well, of course. According to a recent report, Facebook is working with HTC on a new smartphone code-named “Buffy” that will feature a customized version of the Android operating system with deep Facebook integration. The Wall Street Journal’s AllThingsD blog recently conducted a survey to assess interest in the Facebook-branded smartphone, and the results are telling. As of Monday morning, more than 81% of respondents want nothing to do with a Facebook phone. Approximately 11% said they might consider the handset depending on features and security, and less than 8% said they would want to buy the handset. Facebook has been rumored to be working on an own-brand smartphone for more than a year, but the company has repeatedly denied the claims. More →

No Comments
Business
November 17, 2011
by

Bye bye Berry: iPhone now top dog in workplace, study finds

By on November 17, 2011 at 9:05 AM.

Bye bye Berry: iPhone now top dog in workplace, study finds

For the first time ever, an iPhone is now more likely to show up in a conference room than a BlackBerry, a new Mobile Workforce Report from research firm iPass suggests. According to the report, 95% of mobile workers now own a smartphone, up 10 percentage points from 2010, and 45% of the enterprise workforce carries an iPhone, up from 31.1% last year. “BlackBerry has not really fallen from the top spot in so much as other smartphones have grown faster,” the report said. “BlackBerry market share has only declined slightly from 35% in 2010 to 32% today.” Read on for more. More →

No Comments
mobile
November 17, 2011
by

Black Friday, Cyber Monday 2011 to be biggest yet for mobile shoppers, study finds

By on November 17, 2011 at 7:15 AM.

Black Friday, Cyber Monday 2011 to be biggest yet for mobile shoppers, study finds

Black Friday and Cyber Monday are typically two of the biggest shopping days of the year, and as consumers continue to use mobile devices more frequently to make online purchases, 2011 is shaping up to be huge for mobile shopping. A new study from ad network InMobi found that an estimated 60 million people will use a mobile device to bargain-hunt this coming Black Friday and Cyber Monday, and 21 million of them will make purchases on their devices. ”The study highlights that mobile is cannibalizing desktop shopping and shows that mobile devices will be a critical tool in all facets of shopping this holiday season,” InMobi VP Anne Frisbie said in a statement. ”It will be ubiquitous both in the store and online, and successful brands and advertisers have a tremendous opportunity to differentiate themselves by creating an exceptional mobile experience.” More findings from the study follow below in InMobi’s full press release. More →

No Comments
mobile
November 14, 2011
by

Developers more attracted to Windows Phone than BlackBerry; excited for Kindle Fire

By on November 14, 2011 at 2:11 PM.

Developers more attracted to Windows Phone than BlackBerry; excited for Kindle Fire

Developers are now more compelled to build apps for Microsoft’s Windows Phone operating system than for RIM’s aging BlackBerry OS, new research from Appcelerator and IDC revealed Monday. “The third major mobile OS after iOS and Android is now clearly Windows [Phone], driven largely by the Microsoft/Nokia partnership and underscored by the new Nokia Lumia 800,” IDC vice president of mobile and connected consumer platforms Scott Ellisson explained. 38% of survey respondents said they are “very interested” in Windows Phone, which IDC noted is the greatest amount of interest in the platform ever for Microsoft. The same can’t be said for RIM. Only 21% of developers said they were “very interested” in developing for BlackBerry OS and just 13% said they were “very interested” in creating QNX-based apps for the BlackBerry PlayBook. Read on for more. More →

No Comments
Business
November 9, 2011
by

Kindle Fire demand surpasses iPad ahead of launch, could be a threat

By on November 9, 2011 at 9:05 AM.

Kindle Fire demand surpasses iPad ahead of launch, could be a threat

Amazon is seeing huge pent-up demand for its Kindle Fire tablet ahead of launch according to data from a recent study. Market research firm ChangeWave conducted a survey of 2,600 consumers in an effort to quantify demand for Amazon’s upcoming Kindle Tablet. In a note to clients on Wednesday, RBC analyst Mike Abramsky presented ChangeWave’s data, which shows strong demand that exceeds pre-launch demand for the iPad as determined by a similar survey in 2010. Read on for more. More →

No Comments
Entertainment
November 2, 2011
by

Consumers still don’t care about 3DTV, study finds

By on November 2, 2011 at 3:55 PM.

Consumers still don’t care about 3DTV, study finds

Despite the ongoing push from consumer electronics companies, people just don’t seem to care about 3DTV. A recent survey conducted by Retrevo.com found that among those who plan to purchase a high-definition television in the coming year, only 22% of consumers stated definitively that they planned to seek out a TV with 3D capabilities. Another 23% said they would buy a 3D television if the additional cost was minimal, and 55% of respondents said they would not be purchasing a 3DTV, even if a set with 3D technology cost only slightly more than a 2DTV. Read on for more. More →

No Comments
mobile
October 28, 2011
by

4G now counted among ‘ideal phone features’ by 75% of consumers, survey finds

By on October 28, 2011 at 1:20 PM.

4G now counted among ‘ideal phone features’ by 75% of consumers, survey finds

It worked. 4G has been marketed so well by wireless carriers and vendors that people want it even if they don’t quite know why. A recent survey conducted by market research and intelligence firm In-Stat found that 75% of respondents listed 4G as one of the features their ideal phone would include. When asked which carrier offered the fastest 4G speeds, most respondents were left stymied. “Although 4G is an important feature for handset buyers, there is a lot of confusion surrounding 4G,” In-Stat analyst Greg Potter said in a statement. Read on for more. More →

No Comments
Tablets
October 5, 2011
by

Forget Android and iOS, U.S. consumers want Windows tablets

By on October 5, 2011 at 6:10 PM.

Forget Android and iOS, U.S. consumers want Windows tablets

U.S. consumers want a tablet powered by Microsoft’s Windows Operating system, not iOS, according to new research published by Boston Consulting Group. The firm found 42% of U.S. consumers would prefer a Windows-powered tablet, while just 27% would prefer iOS on a tablet. Fewer consumers would prefer Android (20%), QNX (9%) and HP’s now deceased webOS (3%). The findings were not just limited to the United States, either. BCG found that 44% of Chinese customers prefer Windows on a tablet to iOS (34%). AllThingsD notes that the company’s findings match those published recently by Forrester Research, which concluded its results were an indication of the popularity of Microsoft’s Windows brand among consumers. Additionally, RBC Capital Markets expects Microsoft’s Windows 8 platform to own 15% of the tablet market by 2014. Microsoft showed off a batch of its first Windows 8 powered notebooks, PCs and tablets in September, but the final products are not expected to hit retail shelves until late next year. More →

87 Comments
mobile
September 26, 2011
by

Android adoption doubled iOS over past three months, Nielsen finds

By on September 26, 2011 at 11:01 AM.

Android adoption doubled iOS over past three months, Nielsen finds

Twice as many consumers in the U.S. purchased Android smartphones compared to Apple’s iPhone over the past three months, according to new data just released by The Nielsen Company. The market research firm found that of those consumers who purchased a new smartphone during the three-month period ending in August, 58% purchased an Android device while 28% purchased either the iPhone 4 or the iPhone 3GS. Only 9% purchased a new BlackBerry smartphone, though the time period covered by Nielsen’s survey ended prior to the release of RIM’s new BlackBerry 7 handsets. Read on for more. More →

115 Comments