survey

Business
May 15, 2012
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Half of Americans believe Facebook is a passing fad

By on May 15, 2012 at 4:30 PM.

Half of Americans believe Facebook is a passing fad

Facebook

Half of all Americans think Facebook is a passing fad and the social networking site’s expected asking price of $34 to $38 is too high, according to a joint poll conducted by The Associated Press and CNBC. A third of those surveyed think the company’s expected value is appropriate, while 50% believe it is too high. Of those who invest in the stock market, 58% claimed Facebook was overvalued while nearly 3 out of 10 investors claim the expected share pricing is fair. Despite these claims, half of all the people surveyed believe Facebook is a good investment, compared to 31% who disagree and roughly 19% aren’t sure. More →

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Business
April 10, 2012
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Google is more popular than Apple, Facebook and Twitter, poll shows

By on April 10, 2012 at 1:45 PM.

Google is more popular than Apple, Facebook and Twitter, poll shows

A joint survey conducted by ABC News and The Washington Post found that Google beat out Apple, Facebook and Twitter to win the title of most popular tech brand. The poll revealed that a whopping 82% of Americans have a favorable opinion of Google, with 53% expressing a “strongly” favorable opinion of the Internet giant. Only 9% of respondents had an unfavorable opinion of the Mountain View-based company. Apple followed closely behind Google with 74%, however 13% of respondents had an unfavorable view of the company and only 37% expressed a “strongly” favorable opinion. Facebook and Twitter rounded out the survey with 58% and 34% approval ratings, respectively. Facebook had an unfavorable rating from 28% of those polled, while 36% of respondents had an unfavorable view of Twitter. The survey was conducted from March 28th through April 1st and 1,007 adults were polled. More →

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Tablets
April 2, 2012
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iPad owners weigh in: Heat ‘issue’ deemed non-factor

By on April 2, 2012 at 9:25 AM.

iPad owners weigh in: Heat ‘issue’ deemed non-factor

An overwhelming 98% of new iPad owners are either “very satisfied” (82%) or “somewhat satisfied” (16%) with their Apple tablets, a recent survey conducted by ChangeWave has determined. This is hardly a surprise, and BGR called the slate not one but two steps ahead of its competition when we reviewed the new iPad in March. Also not surprising is the fact that the majority of iPad owners don’t seem to care very much about the supposed heat issues that constantly pop up in the media’s coverage of the tablet. When ChangeWave polled 200 new iPad owners and asked what they disliked most about the third-generation Apple tablet, 7% listed excessive heat. A majority named the cost of the device as their biggest dislike (26%), and the cost of wireless data plans (23%) was the second-most disliked thing about the iPad. Despite being widely praised for its battery performance, 6% of those polled said short battery life was their most significant dislike. ChangeWave’s full press release follows below. More →

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Tablets
March 27, 2012
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24% of Americans surveyed plan to buy the new iPad within the next three months

By on March 27, 2012 at 4:10 PM.

24% of Americans surveyed plan to buy the new iPad within the next three months

Baird Equity Research last week surveyed 488 “younger, tech-savvier” individuals on their interest in Apple’s new iPad, Fortune reported on Monday. Among current iPad owners, 48% were interested in purchasing the new iPad, with 35% of those already owning an iPad 2. The survey also found that 29% of international respondents were looking to buy Apple’s latest tablet, compared to 24% of surveyed U.S. citizens. Among new buyers, 42% of those planning to purchase the tablet have never owned one before. 15% of U.S. respondents said that they were likely to purchase the discounted iPad 2, while 28% suggested that they would purchase an iPad instead of a laptop. The top reasons to buy Apple’s latest tablet were its Retina Display, the A5X processor and LTE, although users cited high prices as the main reason to hold off on purchasing the device. More →

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Business
March 22, 2012
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Only 10% of consumers would consider banking with Apple, bizarre study finds

By on March 22, 2012 at 4:25 PM.

Only 10% of consumers would consider banking with Apple, bizarre study finds

We weren’t aware that the possibility of Apple entering the banking industry was so real that it warranted a study to measure consumer interest, but marketing and research consultancy KAE claims an entry into the field is so plausible, it would be hard for Apple to resist. Such a move might not be well received, however; in a survey conducted by Toluna on behalf of KAE, just 10% of the 5,000 respondents polled said they would consider letting Apple handle their day-to-day banking needs. Read on for more. More →

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mobile
February 17, 2012
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Forget the Facebook phone, survey finds consumers want an Amazon phone

By on February 17, 2012 at 3:20 PM.

Forget the Facebook phone, survey finds consumers want an Amazon phone

Rumors surrounding a possible Facebook phone have been swirling for years, and the social networking giant has repeatedly denied reports that it is planning to launch an own-brand handset. While a number of industry watchers thought the company would fare well with a Facebook phone, a recent survey suggests that consumers are largely uninterested in a Facebook-branded smartphone. Baird Equity recently surveyed 875 consumers and found that just 12% said they were “very interested” or at least “interested” in a Facebook phone while 73% said they were “probably not interested” or “not interested.” Meanwhile more than 40% of those polled said they were either “very interested” or “interested” in a smartphone from retail giant Amazon, and 29% weren’t interested. Amazon has been rumored on several occasions to have a smartphone in the works. With consumer interest in an Amazon smartphone at a seemingly healthy level and Kindle Fire adoption having exploded last quarter, 2012 could be a good year for the retailer to enter the smartphone space. A table showing Baird’s findings follows below. More →

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Business
February 14, 2012
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Apple tops Google in corporate reputation, study shows

By on February 14, 2012 at 9:30 PM.

Apple tops Google in corporate reputation, study shows

Apple has edged out Google to become the most reputable company of 2012, according to a study from marketing research firm Harris Interactive. The firm’s 13th annual Reputation Quotient (RQ) survey had Apple coming ahead of Google, which held the top spot in 2011′s poll. Coca-Cola, Amazon and Kraft Foods rounding out the top five. “We are seeing the emergence of a group of companies that garner reputation equity by being positively associated with multiple industries,” said Robert Fronk, executive vice president of Harris Interactive. “Companies like Apple, Google, and Amazon.com combine innovation and leadership across multiple business areas, giving them true competitive advantage.” Apple recorded an RQ score of 85.62, the highest in the survey’s history, and was the top ranked in four of the six key dimensions of reputation — financial performance, products and services, vision and leadership and workplace environment. The Cupertino-based company was topped by Whole Foods in social responsibility, and by Amazon in emotional appeal. More →

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mobile
February 2, 2012
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Verizon Wireless wins top spot in J.D. Power customer care study [updated]

By on February 2, 2012 at 4:30 PM.

Verizon Wireless wins top spot in J.D. Power customer care study [updated]

Verizon Wireless on Thursday announced that it has received the top spot in J.D. Power and Associates’ 2012 Wireless Customer Care Full Service Study Volume 1. The carrier received a score of 762 out of 1,000, which was 10 index points above the industry average of 752. Virgin Mobile took the top spot in non-contract providers with an overall score of 735. J.D. Power also found that 38% of full-service customers who resolved technical issues online used an online chat service. Those who used the online chat services were also the most satisfied  (749 satisfaction points) as opposed to those who relied on a carrier’s website (734 points), emailed the carrier (721 points) or searched forums (664 points). Interestingly, owners of 4G devices were more likely to contact their carrier than owners of devices not capable of running on 4G networks. J.D. Power based its study on responses from 9,098 wireless customers in the United States. The non-contract study surveyed 2,840 wireless subscribers. J.D. Power and Associates’s full press release follows after the break.

UPDATE: An AT&T spokesperson contacted BGR via email with the following statemnt in response to J.D. Power’s study: “AT&T was again named No. 1 in walk-in customer service by J.D. Power as part of its 2012 Wireless Customer Care Survey – Volume 1, and third overall. We remain dedicated to continuous improvement so we can deliver the industry’s best products and services with exceptional customer care.”

More →

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Tablets
February 2, 2012
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Demand for Amazon’s Kindle Fire begins to cool off, study suggests

By on February 2, 2012 at 3:51 PM.

Demand for Amazon’s Kindle Fire begins to cool off, study suggests

Demand for Amazon’s Kindle Fire tablet has started to cool off according to one study. ChangeWave published results of a survey on Thursday, which found that just 2% of customers in January were “very likely” to buy a Kindle Fire, down from 4% in December. Respondents who were “somewhat likely” to buy the tablet fell as well, from 13% in December to 10% in January, though demand following the holidays is expected to slow. Amazon’s tablet has better satisfaction ratings than several other tablets, however. ChangeWave’s survey found that 54% were “very satisfied” with the Kindle Fire, compared to 49% of those surveyed who were “very satisfied” with other tablets and 74% who were “very satisfied” with the iPad. Read on for more. More →

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mobile
February 1, 2012
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Android users are more likely to have sex on the first date, study finds

By on February 1, 2012 at 3:05 PM.

Android users are more likely to have sex on the first date, study finds

Users of Android phones are more likely to have sex on a first date and have one-night stands, according to survey results revealed by Match.com. The survey was conducted by Zoomerang and found that 62% of singles who use Android devices have had sex on a first date, compared with 57% of iPhone users and 48% of BlackBerry users. iPhone users are more likely to date someone in their workplace, with nearly a quarter of iPhone-owning singles having had an office romance in the last five years. More Android users, however, have visited an online dating site, compared to 58% of iPhone users and 50% of Blackberry users. After a first date, iPhone users will wait just one day before contacting an individual again, while Android and BlackBerry users won’t initiate contact until after the second or third date. Users of RIM’s BlackBerry platform are more likely to drink alcohol on the first date, with 67% claiming they have experienced love at first sight — perhaps due to the alcohol. The results were based on Internet surveys conducted with 1,068 Canadian singles between October 13th and 15th last year. More →

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mobile
January 30, 2012
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63% of mobile users have made a phone call from the bathroom

By on January 30, 2012 at 6:50 PM.

63% of mobile users have made a phone call from the bathroom

The bathroom is a popular place to use a mobile phone according to the results of a new study. ”The writing is on the stall,” says Nicole Burdette of 11mark, the firm that conducted the survey. ”This study confirms what we all know – that the last private place is no longer private. And, that the ‘mobile-everywhere’ phenomenon is flushing out a host of new opportunities for savvy communicators.” 63% of those surveyed said they have initiated a phone call while using the bathroom and 38% have surfed the Internet. Android owners admitted using their smartphones in the bathroom more than any other group of smartphone users; 87% of the Android users responding to the survey said they have used a phone in the bathroom while 84% of BlackBerry users and 77% of iPhone users admitted the same. The full press release for “IT in the Toilet” follows after the break.

More →

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mobile
January 27, 2012
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BlackBerry users are older and wealthier than average smartphone users, study suggests

By on January 27, 2012 at 7:15 AM.

BlackBerry users are older and wealthier than average smartphone users, study suggests

BlackBerry owners tend to be older and wealthier than other smartphone users according to a new report released this week. Data from comScore Data Mine suggests BlackBerry users are “more likely to have a household greater than $75,000 when compared to average smartphone owners.” BlackBerry owners were also more likely to have at least part of all of their monthly mobile bill paid for by their employers. We’re not surprised, taking into consideration the vast number of enterprise users that still own a BlackBerry for work. “BlackBerry users over indexed in all age segments 35-64 in November 2011, with the 55-64 age bracket showing the highest index of 120,” comScore said in its report, which found the fewest number of Blackberry users between the ages of 18 and 24. More →

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mobile
January 16, 2012
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iPhone, iPad owners see glass half full while BlackBerry users are down in the dumps

By on January 16, 2012 at 12:20 PM.

iPhone, iPad owners see glass half full while BlackBerry users are down in the dumps

In what is certainly one of the most bizarre mobile-related studies we’ve seen published in recent months, a new survey found that iPhone and iPad owners are generally very optimistic relative to owners of other handsets and tablets. The most pessimistic mobile users, according to the same survey, are BlackBerry owners. Consumer electronics recycler and reseller Gazelle recently published the findings of a survey conducted on the CES show floor that sought to establish a correlation between a person’s outlook on life and the mobile devices he or she carries. The firm’s findings, while anything but scientific, paint an interesting picture that suggests users of iOS and Android devices have a better outlook on life than BlackBerry users. Read on for more. More →

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