It’s no secret that Microsoft has struggled to gain significant momentum with its Surface line of tablets, but it certainly doesn’t help when paid professionals can’t even get the name right on national television. Over a year ago, Microsoft announced a $400 million partnership with the NFL which would bring interactive content exclusively to the Xbox One. It also put Surface Pro 2 tablets into the hands of coaches and players on the sidelines, but there’s one thing Microsoft didn’t account for: none of the announcers seem to know what a Surface is. More →
Microsoft’s Surface Pro 3 tablet might finally be gaining some traction for Microsoft in the tablet market, but the whole Surface venture has come at an enormous cost. Computerworld notices that Microsoft revealed in an 8-K statement filed with the Securities and Exchange Commission this week that it has lost $1.7 billion on its Surface line of tablets so far, which is nearly double the $900 million write down that Microsoft took last year on unsold Surface inventory. More →
The Surface mini project isn’t as dead as you might think, Neowin says, reporting that the device is real and may still launch in the future. The publication has confirmed that the mini tablet was excluded from the official Surface Pro 3 announcement following an “eleventh hour” decision – which apparently means as late as two days before the keynote – although it’s not clear whether or not Stephen Elop is to blame. However, it looks like Windows is waiting for one key feature to resurrect the Surface mini. More →
Ahead of Microsoft’s Surface event on Tuesday, Chitika took a look at some usage statistics in the non-iPad tablet market, and the results for Microsoft’s devices were a tad bit worrying. Based on tens of millions of U.S. and Canadian online ad impressions, Chitika found that the Surface and Surface 2 usage share in the tablet market had fallen from 7.5% to 6.7% since February 1st, even excluding iPad usage. More →
Microsoft is currently holding a press conference in New York City, during which several brand new Surface tablets are expected to be unveiled. You can watch the event live right here. Rumors were all over the map leading up to the event, with early reports suggesting that an 8-inch Surface mini tablet would finally be unveiled after two years of rumors. Subsequent claims suggested that wouldn’t be the case at all, and Microsoft would instead show off an updated Surface Pro 3 with a larger display, as well as a new Surface 3 running Windows RT.
Now, the guessing game is finally coming to an end. More →
Microsoft is widely expected to take the wraps off of a smaller “Surface mini” tablet during a press conference in New York City on May 20th. According to a new report, however, the Surface mini will be just one of several new tablet models that Microsoft plans to unveil at its event later this month. More →
Microsoft finally released Office for iPad last week to both great acclaim and lucrative sales. However, this success story has raised some questions about what this means for Microsoft’s young hardware division and most specifically its Surface tablet. Forbes contributor Gene Marks makes the case that the Surface “died” the minute Microsoft decided to bring Office to the iPad, although he sees that as a positive sign for the company’s future. More →
Microsoft is finally ready to ship the promised Surface Power Covers, as the company is currently taking pre-orders on its website, ZDNet reports, having revealed a March 19 launch date for the accessory. Priced at $199.99 in the U.S., the cover can extend battery life of up to 70% while still acting as a full keyboard and a screen cover for the Surface tablet. The device also recharges the battery of the Surface tablet while in use. More →
Outgoing Microsoft CEO Steve Ballmer has revealed in an interview with ZDNet that the company felt forced to manufacture its own Surface line of tablets to better compete against the iPad. Ballmer also said that the company’s decision to make its own hardware gave it the best shot to keep pace in a computer landscape where smartphones and tablets are evolving into the dominant species, even though that meant antagonizing some of its OEM partners that also make Windows-based computers. More →
Try as Microsoft might, it just can’t seem to put a dent in iPad sales with its Apple-bashing Surface ads. The company has issued several different ads that deal various jabs at Apple’s popular tablets, but the Windows RT-powered Microsoft Surface has yet to catch on with consumers while iPad sales came in at 14 million units last quarter. So, Microsoft decided to try something new. Since Android tablet sales have been growing far more quickly than iPad sales over the past year, why not start bashing them instead? And so we have Microsoft’s newest Surface RT advertisements, which set their sights on Samsung’s Galaxy Tab 10.1 instead of Apple’s iPad lineup. More →
Analysts aren’t impressed with Microsoft and its Surface tablets, and they expect the company to only sell less than 10 million units by the end of next June. Kash Rangan from Merrill Lynch downgraded Microsoft stock to Underperfom from Neutral, Barron’s reports, while Heather Bellini from Goldman Sachs maintained a Sell rating with a $28 price target for Microsoft stock. More →
Microsoft is spending hundreds of millions to convert tablet owners to the Surface this holiday season, but according to one survey, the public is still too fascinated by Apple’s iPad to pay much attention. OnePoll, commissioned by SellCell.com, found that 22% of tablet owners are planning to trade in their devices, and 49% of those people are going to spend the money on either an iPad Air or an iPad mini. Around 15% are considering an Android tablet, which have consistently outsold Apple tablets for quite some time, but only 5% are thinking about Microsoft’s Surface. Now that the new iPad models have hit the streets, upgrading is likely to begin en masse, along with some timely holiday shopping considering the risk of supply constraints. If Microsoft hopes to make a dent in the competitive tablet market, it might need a Christmas miracle to go along with its $400 million marketing campaign.
Microsoft is planning on doing whatever it takes to get Surfaces and third-party Windows tablets into homes over the holiday season. WinSuperSite reports that Microsoft’s goal is to sell 16 million Windows tablets before the end of December, while simultaneously repairing consumer opinion of the company’s brand after the botched launch of Windows 8. With Windows 8.1, Microsoft is going to spend a boatload of cash, $405 million according to WinSuperSite, in order to change consumers’ minds. This is a significant leap over last year’s $241 million for retail Windows marketing. More →