T-Mobile CMO says smartphone subsidies need to go

By on March 9, 2012 at 6:30 PM.

T-Mobile CMO says smartphone subsidies need to go

Speaking at GeekWire’s technology summit in Seattle, T-Mobile’s chief marketing officer Cole Brodman voice some strong opinions regarding carrier subsidies, claiming they are hurting the mobile industry. “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, because it causes consumers to devalue completely the hardware they are using.” he said. “It is amazing hardware, but it has become kind of throw away. So, it is unfortunate, you’ve got dual-core, multiprocessor devices with amazing HD screens that get thrown away at 18 months.” Brodman would love for T-Mobile to remove subsidies, however if the other carriers “don’t want to play along,” it will be a risky move. When the executive was asked about the carrier’s future and whether or not it could compete without the iPhone, he explained “yes we can, we have fantastic alternate choices,” going on to mention the company’s line of Android, Windows Phone and BlackBerry smartphones. More →

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Nokia to close UK web store by end of month

By on June 17, 2011 at 8:50 AM.

Nokia to close UK web store by end of month

Nokia’s affiliate team has confirmed that Nokia will close its UK online shop by the end of the month. In a letter to partners, the Finnish firm said, “This message is to inform you that Nokia is closing their affiliate [program]… in keeping with a strategic business decision to close down the Nokia UK online shop.” The company argued that it has been hard to compete with wireless carriers that are offering products at subsidized prices. “We are planning to close the current UK online store to simplify our channel structure and focus our resources on our key trade customers,” a Nokia spokesperson told Tech Radar. More →

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Apple abandons plans for integrated iPhone SIM

By on November 21, 2010 at 10:30 AM.

Apple abandons plans for integrated iPhone SIM

According to an unconfirmed report in The Telegraph Sunday morning, Apple has abandoned its plans to develop an integrated SIM card for the iPhone. The report, which cites a senior source at a mobile operator, suggests that Apple backed down from its plans in light of pressures from European carriers. Apple was rumored to be developing an integrated SIM card that would be commissionable by multiple operators. This would allow Apple to exclude carriers from the sale process. It would also allow customers to easily transfer their service from one carrier to another without the need to obtain a new SIM card or purchase a new handset. Following purported threats from European carriers that would refuse to subsidize the high cost of the iPhone if Apple decided to implement its new SIM, Apple is now said to have ceased development. “Apple has long been trying to build closer and closer relationships and cut out the operators,” The Telegraph’s source stated. “But this time they have been sent back to the drawing board with their tails between their legs.” More →

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