Apple owns just 4% of video streaming market; Netflix dominates with 61%
Apple owns just 4% of video streaming market; Netflix dominates with 61%
The NPD Group on Tuesday released market share data for digital video streaming in the U.S. Not surprisingly, Netflix continues to dominate the market with its Watch Instantly service. 61% of digital movies streamed in the U.S. are served by Netflix, and its closest competitor is Comcast, which sits at a distant second with 8%. Interestingly, Apple sits in a three-way tie for the No. 3 spot with just 4% of the market. Apple’s refreshed Apple TV was deemed by many to be a success last year, with sales having surpassed 1 million units this past December. Even when combined with iTunes movies streamed to computers, however, the Apple TV still hasn’t helped Apple make a dent in the digital video market. With new players like Amazon and Redbox entering the space and Netflix still going strong, Apple may have to be a bit more innovative if it hopes to make a dent in the market. Hit the break for the full press release. More →









