A new study from Strategy Analytics found that smartphone owners in the U.S. and U.K. prefer devices with a 4-inch to 4.5-inch display, as long as the device is also thin. “Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.” The study found that Android owners are more likely to seek larger devices compared their iPhone-owning counterparts, and females are more likely to consider slightly smaller devices than males. “In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets,” Nolan added. Read on for Strategy Analytics’s press release. More →
Global smartphone vendors including Samsung, HTC, Nokia and LG are expected to launch new smartphone models in the second quarter to avoid competing directly with the iPhone 4S, according to Digitimes. “Mainly due to hot sales of the iPhone 4S, Apple recorded the largest global smartphone market share of 23.9% in the fourth quarter of 2011, followed by Samsung with 23.5% and Nokia with 12.6%,” the publication’s supply-chain sources said citing data from Strategy Analytics. “Based on previous experience, sales of iPhone 4S will remain at peak in the first quarter of 2012 and then begin to decline.” Samsung, HTC, Nokia and LG are all expected to unveil new smartphone models this year’s Mobile World Congress on February 27th, but devices supposedly won’t begin rolling out until the second quarter. More →
Global mobile phone shipments grew 14% annually to shatter the previous shipment record in 2011. Market research firm Strategy Analytics estimates that 1.6 billion cell phones were shipped last year, representing more than one-fifth of the world’s total population, which surpassed 7 billion in late October last year according to the Population Reference Bureau. An earlier report from the GSMA estimated that there are now more than 6 billion total mobile connections worldwide. Read on for more. More →
Apple is once again the top smartphone vendor in the world by shipment volume according to a report released late Thursday. Market research firm Strategy Analytics noted that total fourth-quarter smartphone shipments grew 54% year-over-year in 2011 to hit 155 million units. After losing the No.1 spot to Samsung in the third quarter last year, Apple once again shipped more smartphones than any other company in the December quarter, earning it 24% of the global market. Read on for more. More →
Apple will earn more than 53% of all mobile app download revenue this year, according to a new report from Strategy Analytics. The research firm expects that the overall price of applications will fall during the year but that carriers, storefronts and developers will continue to maintain a steady stream of high-quality downloadable content in an effort to offset the decline in prices. “The introduction of tablets from Amazon and Barnes and Noble and a renewed push for Windows Phone ensure an intensifying battle for the third horse in the apps ecosystem race,” said Josh Martin, Director of Apps Research at Strategy Analytics. “Unlike paid downloads that offer one time payment, virtual goods allow developers to earn recurring revenue from heavily used apps making the business opportunity appealing. Despite the importance of virtual goods, few platforms beyond the leaders have stepped up. Thus, Android and Apple may well dominate into the future.” The full press release from Strategy Analytics follows after the break. More →
Adobe announced last month that it was finally putting an end to its efforts with Flash Player for mobile devices, deciding to instead focus on native smartphone applications utilizing Adobe AIR. The wide adoption of HTML5 is seen as one of the driving forces behind Adobe’s decision to discontinue Flash development with regard to the mobile space, and new projections from market research and consulting firm Strategy Analytics suggest that the adoption of HTML5-enabled mobile phones is set to skyrocket. Read on from more. More →
China has overtaken the United States as the world’s top smartphone market by volume according to new data released on Wednesday. Market research firm Strategy Analytics found that a record 23.9 million smartphones were shipped in China during the third quarter, representing sequential growth of 58%. In the U.S., smartphone shipments fell to 23.3 million units, a 7% dip compared to the second quarter. “China’s rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidizing by operators of high-end models like the Apple iPhone, and an emerging wave of low-cost Android models from local Chinese brands such as ZTE,” said Tom Kang, Director at Strategy Analytics. “Nokia currently leads China’s smartphone market with 28 percent share, while HTC heads the United States smartphone market with 24 percent share.” The firm’s report also notes that the U.S. is still the top smartphone market by revenue. Read on for Strategy Analytics’ full press release. More →
Global cell phone shipments grew 14% annually to reach 390 million units in the third quarter as China-based ZTE passed Apple to become the No. 4 cell phone vendor in the world by volume. Market research and consulting firm Strategy Analytics on Thursday released global mobile phone shipment data for the third quarter of 2011, and the landscape is shifting. Nokia remained atop the list, having shipped 106.6 million cell phones in the September quarter, and Samsung remained in the No. 2 spot as mobile phone shipments exploded to 88 million units from 71.4 million in the same quarter last year. Read on for more. More →
Global media tablet shipments in the third quarter ballooned 280% over the same quarter last year to reach 17 million units. Boston-based research and consulting firm Strategy Analytics found that Apple’s iOS platform and Google’s Android OS combined to capture a combined 94% of the global market, leaving Microsoft, HP and RIM fighting for scraps. Apple shipped 11.1 million iPads to take 67% of the market according to Strategy Analytics, and Google’s Android platform accounted for 27% of the market. “Demand for tablets in developed and developing markets remains high,” Strategy Analytics director Peter King said in a statement. “Apple shipped a record 11.1 million iPads and registered a healthy 67 percent global tablet market share during the third quarter of 2011. Apple iOS remains the world’s dominant tablet platform with the most established services ecosystem.” Strategy Analytics’ full press release follows below. More →
Microsoft has yet to launch its tablet-optimized operating system and yet slates running various versions of the Windows operating system still managed to outsell Research In Motion’s BlackBerry PlayBook last quarter. According to market research firm Strategy Analytics’ latest report, Windows-powered media tablets owned 4.6% of the global market in the second quarter of 2011. In the same period, RIM’s PlayBook made up just 3.3% of the market. The firm also shows that competition may finally be heating up in the tablet space. Apple, which owned more than 94% of the market in the second quarter last year, saw the iPad’s share slide to 61.3% according to Strategy Analytics. Over the same period of time, Android tablets jumped from a 2.9% share to a 30% share last quarter. Strategy Analytics’ report comes just one week after rumors surfaced that RIM may soon discontinue its current Wi-Fi tablet. RIM would later adamantly deny the rumors, saying it had “no plan to discontinue” production of its Wi-Fi PlayBook. RIM stated last month that it shipped 500,000 BlackBerry PlayBook tablets in the fiscal first quarter following the tablet’s debut this past April.
Strategy Analytics has published a report stating that Apple, Inc. has overtaken Nokia as the world’s largest handset vendor. “We estimate Apple’s wholesale revenues for its iPhone handset division stood at $11.9 billion in the first quarter of 2011,” said Alex Spektor, a Senior Analyst at the analytics firm. “Apple overtook Nokia for the first time, which recorded a lower $9.4 billion of wholesale handset revenues.” The report is determining the largest vendor by revenue earned during the first three months of 2011 — as opposed to market capitalization, handsets in market, or employee numbers. “Nokia remains the world’s biggest handset maker in terms of shipments,” the brief continues. “Nokia said mobile device shipments rose 1% in the first quarter to 108.5 million, while Apple said it had sold 18.6 million iPhones over the same period.” The Boston-based firm writes that it “expects the number of phones sold with Android to overtake those with Apple’s system by late 2011″ — although this cumulative figure would not, in all likelihood, put a single Android handset manufacture ahead of the iDevice maker in terms of revenue. Strategic Analytics also hypothesizes that Nokia’s partnership with Microsoft could catapult it back to the top revenue spot in subsequent quarters. More →
Lead by the impressive sales of Samsung’s Galaxy Tab, the Android platform is finally starting to gain momentum in the emerging consumer tablet market. Analytics firm Strategy Analytics reports that Android owned 22% of the global tablet market in the fourth quarter of 2010. The iPad’s share of the market dropped from 96% to 75% in the fourth quarter last year, according to the report. Apple shipped 7.3 million iPads last quarter, up 74% from the third quarter, while 2.1 million Android tablets were shipped — 2 million of which were built by Samsung. But Samsung won’t be carrying the market on its own for long. Android is already well on its way to overrunning the consumer tablet market as it did with smartphones. Over 100 tablets were announced at the Consumer Electronics Show earlier this month, and about half of them will run Android. With multiple new Android tablets launching each month compared to one new iPad from Apple each year, Google’s OS is bound to continue growing. RIM is also preparing to launch the BlackBerry PlayBook as its first tablet offering this year, which could sell as many as 6 million units during its first year of availability. More →
A new $7,000 report released Monday by research firm Strategy Analytics takes an in-depth look at the hot new tablet PC market. We’ll give you the highlights for free. In the report, SA states that Apple’s iPad owned a mammoth 95.5% of the global tablet market in the third quarter of this year. Android tablets, the second largest group of tablets, made up 2.3% of the market. The report goes on to speculate that the coming onslaught of Android tablets will level the playing field quickly, though consumers have yet to prove that they have any interest in tablet PCs whatsoever. At this point, consumers have only shown an interest in the iPad, albeit an overwhelming interest. No other manufacturer has shown that it has the ability to build a tablet with allure or mass-appeal that comes anywhere close to matching Apple’s offering. The more likely scenario is one that will mimic the path 3D TV is taking — the market will become so flooded with tablet PCs that slow but steady adoption will be inevitable.