Steve Jobs explains how Apple ‘got to its glory’ in 1996 interview [video]

By on September 19, 2011 at 10:40 AM.

Steve Jobs explains how Apple ‘got to its glory’ in 1996 interview [video]

Just a few months before Pixar CEO and NeXT founder Steve Jobs would rejoin Apple and eventually regain his position as its chief executive the following year, PBS aired an interview with Jobs that would end up being an insight into the strategy that not only propelled Apple in its early years, but also would help it to become the technology giant it is today. Louis Rukeyser conducted the interview and in his second question, he asked Jobs “What went wrong at Apple?” which at that point in time was in the midst of collapsing. Jobs’s response:

Oh gosh. You know I haven’t been there in a long time. My perception may not be complete. But from the way I see it, Apple was a company that was based on innovation. When I left Apple ten years ago, we were ten years ahead of anybody else. It took Microsoft ten years to copy Windows.

The problem was that Apple stood still. Even though it invested cumulatively billions in R&D, the output has not been there. People have caught up with it, and its differentiation has eroded, in particular with respect to Microsoft.

And so the way out for Apple — and I think Apple still has a future; there are some awfully good people there and there is tremendous brand loyalty to that company — I think the way out is not to slash and burn, it’s to innovate. That’s how Apple got to its glory, and that’s how Apple could return to it.

Several months after the interview aired, Jobs would sell what was left of his software company NeXT to Apple for $429 million — its NextSTEP operating system would become the foundation of OS X — and rejoin the company. A clip of PBS’s interview with Jobs follows below, and the full 9-minute interview can be found on the read link. More →

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Apple suppliers expect minimal impact from Jobs's departure

By on August 26, 2011 at 11:30 PM.

Apple suppliers expect minimal impact from Jobs's departure

Foxconn and Quanta Computer, two companies that manufacture Apple products such as the iPhone and iPad, have suggested that there will be “minimal” impact on supply orders following news that Steve Jobs will no longer serve as Apple’s CEO. Reportedly, Tim Cook, who has replaced Jobs as CEO, was already working closely with the manufacturing process while Steve Jobs was out on leave. DigiTimes said that the move could affect Apple’s global brand recognition and the company’s innovation and creativity, although it will certainly take some time to see just how true those claims are. On Thursday, a number of analysts speculated that Jobs’s departure could benefit Apple’s iPhone and iPad competitors. More →

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Apple working on new streaming technology to take over living rooms

By on August 26, 2011 at 10:20 AM.

Apple working on new streaming technology to take over living rooms

Amid the flurry of news reports about Steve Jobs’s departure as CEO of Apple was one hidden gem: Apple is reportedly working on a new way to deliver video content to televisions. The Wall Street Journal noted that Tim Cook, who has stepped up as the new CEO of Apple, will need to work on boosting Apple’s presence in the digital video market. “Apple is working on a new technology to deliver video to televisions, and has been discussing whether to launch a subscription TV service,”  the report said. It is still unclear what Apple’s new technology is, but in July we saw a unique patent for sharing media across iOS devices, which could very well be used with an Apple TV product. In addition, there have been rumors that Apple has considered purchasing the online streaming service Hulu, which could certainly help it kick-start a subscription TV platform.

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iPhone and iPad competitors could benefit from Jobs's resignation

By on August 25, 2011 at 1:10 PM.

iPhone and iPad competitors could benefit from Jobs's resignation

Apple’s iPhone and iPad competitors could benefit with Steve Jobs out as CEO of Apple. “It’s going to give competitors a bit more of a lease of life to go out and compete harder,” Nomura International Plc. technology analyst Richard Windsor told Bloomberg, which noted that Sony and Nokia’s stock prices jumped after Jobs’ announcement. “It’s been thought about, talked about endlessly for the past several years that Tim Cook would probably take over so while you get an initial knee-jerk reaction on the downside, we would probably expect that not to last very long.” Apple will also need to maintain the momentum and market lead that Steve Jobs created as CEO. “If the new management team doesn’t sustain the level of innovation that Steve Jobs spearheaded, it’s going to be an opportunity for the competition in the long term,” Korea Investment Management Co. fund manager Lee Young Seog said. “Still, because of Tim Cook’s competence and the system at Apple, the competitive landscape isn’t likely to change anytime soon.” Steve Jobs announced his resignation from his CEO post on Wednesday and he will be replaced by Tim Cook, who has effectively been running the company while Jobs has been on leave. “Apple’s brightest and most innovative days are ahead of it,” Jobs said in his resignation letter on Wednesday. More →

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Apple co-founder Steve Wozniak discusses Jobs's departure from CEO role

By on August 25, 2011 at 12:05 PM.

Apple co-founder Steve Wozniak discusses Jobs's departure from CEO role

The tech world erupted Wednesday night as Apple visionary Steve Jobs announced that he was stepping down from his role as CEO, passing the torch to former chief operating officer Tim Cook. Every analyst and pundit who was awake had his or her say on the matter, but one man in particular offered his thoughts from a perspective few have enjoyed. “He really has had to sacrifice a lot to run Apple,” Apple co-founder Steve Wozniak told BYTE in an interview on Wednesday evening. “I mean, just your time, everybody wants you day and night, that’s what I mean by sacrifices. It takes so much out of anyone to be under just contant [sic] pressure and demands like that.” Wozniak continued, “Steve needs now to just have some ‘Steve time.’ He deserves it.” On whether or not Jobs’s departure might have a negative impact on Apple’s business, Wozniak noted, “You’ve got to remember. He was surrounded by great, great people at Apple … and those people are still there. I don’t think the core Apple culture will change because of (Jobs’) leaving, not for a long time. Apple is set up. It just needs to stay financially responsible.” More →

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Even without its core, Apple will live on

By on August 25, 2011 at 10:15 AM.

Even without its core, Apple will live on

If a leader’s resignation from his or her CEO role at a company doesn’t have an impact on that company’s business, the leader was ineffective. As such, it seems odd to think analysts and pundits are spending time debating whether or not Apple founder Steve Jobs’s departure from his chief executive post will change Apple. The obvious answer, of course, is that Apple will remain largely unchanged in the near term — product roadmaps always extend for multiple years and Jobs will now sit at the head of Apple’s board — but over time the company will grow and evolve under now-CEO Tim Cook’s lead. After all, a company that does not grow and evolve is doomed to fail. And if there is one thing Apple is good at, it’s evolving. Read on for more. More →

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Steve Jobs resigns as CEO of Apple, Tim Cook takes his place

By on August 24, 2011 at 6:48 PM.

Steve Jobs resigns as CEO of Apple, Tim Cook takes his place

Steve Jobs has officially resigned from his job as CEO of Apple, though he has been elected Chairman. Tim Cook, Apple’s long-time COO, who acted as CEO during Steve Jobs’ medical leaves will replace Jobs as CEO. Full press release from Apple after the break.

UPDATE: Steve Jobs’ letter to Apple and the Apple community

Developing… More →

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Apple board directors discussing options for Steve Jobs successor

By on July 19, 2011 at 3:37 PM.

Apple board directors discussing options for Steve Jobs successor

Apple’s board of directors has been in informal talks with executive recruiting firms and has been discussing a successor to CEO Steve Jobs, The Wall Street Journal reported on Tuesday. Reportedly, the board has also met and talked with “at least one” head of a “high-profile tech company” as a possible successor, although it’s unclear who that person is. The Wall Street Journal also noted that it wasn’t immediately clear if Steve Jobs had been aware of the search or if Apple has been looking behind his back, though he emailed The Wall Street Journal in response to their questions about the discussions: “I think it’s hogwash.” Steve Jobs has been on medical leave from the Cupertino-based firm since January of this year. More →

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Live from Apple’s WWDC 2011 keynote with Steve Jobs!

By on June 6, 2011 at 12:20 PM.

Live from Apple’s WWDC 2011 keynote with Steve Jobs!

Welcome one and all to BGR’s live coverage of Apple’s WWDC 2011 keynote! Apple CEO Steve Jobs is on hand to unveil the latest Apple has to offer, and we’re expecting a huge event despite the fact that Apple is not expected to reveal a new iPhone model at the show this year. Instead, Apple will focus on software, with the big addition being the company’s new iCloud service. Apple will also show off more OS X Lion details during the keynote, but we have to admit: we’re much more anxious to see Apple show off iOS 5 for the first time. We think iOS 5 is going to be the most significant update to the platform since Apple introduced the App Store alongside iOS 2.0. A completely rebuilt notification system, basic widget functionality, a new automatic app update delivery mechanism and deep social integration are among the changes we’ll be looking for, but we’re certain that Apple has a few surprises up its sleeve as well. Hit the break for our live coverage of Apple’s WWDC 2011 keynote for the latest updates! More →

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We’re live from WWDC 2011!

By on June 6, 2011 at 10:00 AM.

We’re live from WWDC 2011!

BGR has landed on the left coast to bring you live coverage of one of the most anticipated tech events of the year: Apple’s Worldwide Developer Conference 2011 keynote. Apple CEO Steve Jobs will be on hand with the usual suspects at his side to give the world its first look at the future of Apple software. In uncharacteristic fashion, Apple let the cat out of the bag ahead of the show this year — well, part of the cat, at least — so we know we’re in store for some goodies surrounding iOS 5, Mac OS X Lion and of course, iCloud. We’re sure the crew from Cupertino has a few surprises up its sleeve, of course, so be sure to tune in for all the latest news as it breaks.

Bookmark this link and make sure to head there for our live coverage of Steve Jobs’ keynote! Coverage starts at or around 12:30 p.m. EDT / 9:30 a.m. PDT.

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Tune in to our WWDC 2011 live coverage from San Francisco on Monday at 9:30AM PDT

By on June 3, 2011 at 6:37 PM.

Tune in to our WWDC 2011 live coverage from San Francisco on Monday at 9:30AM PDT

That’s right, we’ll be at Moscone in downtown San Francisco on Monday covering Apple’s annual WWDC conference live! Apple already tipped its hat as to what Steve Jobs and co. will be speaking on, but let’s not kid ourselves… it’s sure to be the biggest WWDC keynote in recent years. Mac OS X Lion 10.7 will be shown, iOS 5 will be revealed for the first time — most likely with major, major changes — and Apple’s iCloud service will make its debut among other announcements. Make sure to follow along with our liveblog starting around 9:30 a.m. PDT / 12:30 p.m. EDT on Monday at the address below (it won’t be live until then!).

Live from Apple’s WWDC 2011 keynote with Steve Jobs!

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Steve Jobs to give WWDC 2011 keynote [Update]

By on May 24, 2011 at 11:18 AM.

Steve Jobs to give WWDC 2011 keynote [Update]

Steve Jobs will give the Worldwide Developers Conference keynote in San Francisco on June 7th, despite currently being on medical leave from the company. We expect that he’ll discuss Lion, the new iOS 5 operating system, and more. We’ll be reporting live from the event, which will be held at Moscone Center in San Francisco. It’s a little bit curious that news of Steve Jobs broke during the Microsoft Windows Phone Mango event.

UPDATE: GigaOm, the source of this report, has updated its post explaining that it accidentally reported information from last year’s WWDC press release thinking it was new. Apple has not announced that Steve Jobs will be at this year’s WWDC keynote. More →

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