The Apple of 2015 is a brand new Apple, with a culture that appears to be vastly different from how it was just a few short years ago. We’re not saying it’s any better or worse, but it’s clearly different. Steve Jobs’s Apple appeared from the outside to be all business all the time, and countless accounts we’ve read mirror that sentiment. Today, Apple executives are quite literally dancing in the streets.
It would be hard to argue that either approach is a bad one. Jobs’s Apple grew from the brink of bankruptcy to the top of the world, and Cook’s Apple has continued to grow, with a market cap that now sits at more than $720 billion.
Sometimes we forget how closed and secretive Jobs’s Apple really was though, and now a new story illustrates it perfectly. More →