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How to add a $300 million feature to any smartphone

By on July 11, 2012 at 10:55 AM.

How to add a $300 million feature to any smartphone

HTC’s $300 million investment in Beats Electronics last summer was one of the more questionable moves the struggling vendor has made in recent history. News of the deal came in August 2011, and HTC was a few weeks away from reporting its fifth consecutive month of record revenue. That run would extend to a sixth month in September before coming to a screeching halt in October as Apple launched the iPhone 4S. Things have been rocky for HTC since then — the company’s profit declined 70% in the first quarter and 58% in the second quarter as Apple and Samsung continued to dominate the smartphone industry.

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