The irony is immediately evident as soon as you hear a mobile exec asking us if we have any idea how many times we check the screen on a phone per day. These companies want us to stop staring at displays, but they use gorgeous displays to sell their smartphones. Not to mention that they’ll soon put better and better VR headsets on our faces.
LG did it first on Sunday afternoon, and Samsung followed a few hours later. Both companies told us we check our phones at least 150 times per day, setting themselves up to unveil always-on displays supposed to deliver fast access to information and save battery life. Sony’s Kaz Hirai asked the same thing during the early keynote Sony gave in Spain, revealing that we do it 8 billion times collectively.
But Sony’s focus is more on smartening up the technology that pairs with the smartphones, rather than focusing solely on creating an always-on display that delivers notifications while conserving precious battery life.
Enter Xperia Ear, Xperia Eye, Xperia Projector and Xperia Agent.