Every year, Sony and Microsoft attempt to top one another at E3. Every year, the gaming public inevitably begins arguing about who “won” the show, despite the fact that this is an inherently ridiculous exercise. E3 is the biggest marketing push in the industry — if you tuned in for both press conferences, they both won.
But as ridiculous as it may be, it’s still incredibly fun to pick a winner so that’s exactly what we’re going to do. Feel free to disagree wholeheartedly.