Review
Skyfall Gadgets James Bond

How Skyfall delivered a great movie by dialing down the gadget product placement

By on November 9, 2012 at 2:47 PM.

How Skyfall delivered a great movie by dialing down the gadget product placement

The latest James Bond movie Skyfall finally arrived in U.S. theaters on Friday. Daniel Craig reprises his role as 007 for his third straight Bond movie and unlike in previous movies, he trades in the high-tech gadgetry for rawer mano y mano fights and action sequences filled with explosions that don’t ever feel too over the top. At its core, Skyfall is about both an ex-MI6 agent turned cyber terrorist who wants to kill “M” (Judy Dench) and take down the world with his computer hacking skills, and a Bond that’s out to redeem himself as the best secret agent that ever lived. But underneath all the British sex appeal and cyber warfare plot is a Bond film that is more than just a two-hour long infomercial made to schill Sony (SNE) gadgets and show off rugged Land Rovers. Skyfall is actually watchable because the producers have decided to resist bombarding us with as many product placement gadgets and instead just tell a story. More →

No Comments