This comes as no surprise. Social networking juggernaut Facebook was the most-searched term and most-visited website of 2010, according to Experian Hitwise. Facebook, which was the most searched term in 2009 as well, actually appears four times, in one way or another, on Hitwise’s top ten list; facebook login, facebook.com, and http://www.facebook.com ranked second, sixth, and ninth respectively. The social network’s site also accounted for 8.93% of all U.S. visits between January and November of 2010 — Experian does note that a combination of all Google-owned properties totals 9.85% of all U.S. page visits during the same period. Facebook beat out Google, Yahoo! Mail, Yahoo!, and Youtube who came in second, third, fourth, and fifth respectively. More →
At the Le Web conference in Paris France, Facebook’s platform chief, Ethan Beard, told technology blog TechCrunch that his company’s Facebook Connect service now has 250 million users making monthly connections via third-party sites. Mr. Beard went on to note that 100 million of those users began using the Connect service within the past year and that Facebook is adding nearly 10,000 sites per day.
Do any of you utilize Facebook connect to authenticate to sites other than FB? Login with your Facebook account below to drop us a comment. More →