Google gets its Bing on with site redesign

By on May 5, 2010 at 6:35 PM.

Google gets its Bing on with site redesign

google-redesign

If you logged into Google yesterday and thought for a brief moment you had been redirected to Bing, that’s because Google’s brand new search engine refresh has seriously cramped Microsoft’s style. In all seriousness and to be completely fair to Google, this design has been in beta for quite some time, but that doesn’t change the fact it’s almost a spitting image of Bing…minus the kooky backgrounds.¬†On the left-hand side of the site you’ll now find the search tools which will help you narrow down your results from everything from a general query to specifics such as news articles, blog posts, images and more. It’s definitely one of those things you need to see to fully appreciate, so hit up the jump, check out the video and let us know your thoughts.

P.S. Google’s mobile search page has been reworked in a similar fashion.

More →

29 Comments

Microsoft teams with Sun, aims to take Google down

By on November 10, 2008 at 5:40 PM.

Microsoft teams with Sun, aims to take Google down

Microsoft announced today that it will be teaming up with Sun Microsystems on a web search deal in an attempt to move one step closer to catching up with Google. It would appear as though Microsoft is getting pretty aggressive with its partnerships and expansions this year. First, it announced a partnership with LG for future Windows Mobile devices from the South Korean electronics company. Then there was the deal with Hewlett-Packard and the plan to add a new search toolbar to its future machines. Now, the partnership with Sun stipulates that users who download the Java platform will also be prompted with an option to download the MSN Toolbar for direct web searches using Microsoft’s engine. Yusuf Mehdi, SVP of Online Audience Business at Microsoft, said, “This deal will expose Live Search to millions more Internet users and drive increased volume for our search advertisers.” Things are getting intense for the continued fight for search engine market share as Microsoft had to aggressively outbid several other would-be Sun suitors for this deal. With Google holding 63% of the search engine market and Microsoft at 8.3%, it’s pretty clear that Microsoft has a long road ahead of it.

Read

13 Comments

Microsoft targets Google’s Achilles Heel in the online search war

By on September 1, 2008 at 3:03 PM.

Microsoft targets Google’s Achilles Heel in the online search war

Rather than take Google head on in the search wars which given Google’s dominance is probably an impossible feat, Microsoft is honing in on Google’s weaknesses instead. This strategy is apparent in its latest acquisition announced Sunday in which Microsoft purchased Greenfield Online, owner of Europe’s largest shopping price comparison website ciao.com, for a cool $486 million. Ciao.com provides online product price comparisons and user submitted reviews. Users are encouraged to write reviews by paying them a small amount for each positive comment received. That’s cool. Microsoft intends to expand this program by offering a cash back program for all users who purchase products through the site, not just US users who have been demoing this new feature for the past few months. Even cooler. Active in seven European countries, it receives 19.6 million unique visitors per month in Europe. Though hardly the purchase to finally propel Microsoft over Google, it may help Microsoft increase its market share, especially in Europe where it garners a pitiful 2%.

Read

No Comments