Intel: Acer, ASUS and Lenovo to launch sub-$1,000 Ultrabooks in Q4

By on August 12, 2011 at 10:00 PM.

Intel: Acer, ASUS and Lenovo to launch sub-$1,000 Ultrabooks in Q4

Acer, ASUS and Lenovo will launch Intel-powered “Ultrabooks” priced below $1,000 during the fourth quarter of this year, Intel’s executive vice president Sean Maloney said during an event in Taipei. Several of Intel’s other partners aren’t as sure they will be able to hit that price target. DigiTimes said the bill of materials to build an 11.6-inch Ultrabook exceeds $700, which doesn’t leave a lot of room for profits. However, Intel did recently announced that it will invest $300 million in its Ultrabook initiative during the next three to four years, which could be used to offer manufacturers a subsidy per unit for marketing efforts. That, in turn, might help Intel’s partners keep their devices priced below $1,000. Intel hopes its new Ultrabooks will grab a 40% share of the notebook market by the end of 2012. More →

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Intel discusses new ‘Ultrabook’ notebooks, Atom roadmap

By on May 31, 2011 at 7:53 PM.

Intel discusses new ‘Ultrabook’ notebooks, Atom roadmap

During the Computex trade show in Taiwan on Tuesday, Intel’s executive vice president Sean Maloney discussed a new category of laptop computers called “Ultrabooks” that Intel says will dominate 40% of the consumer market by the end of next year. Ultrabooks will blend the performance of today’s laptops with a tablet-like experience in a thin and light product, and the first such product is ASUS’ brand new UX21 laptop, which is due out by the 2011 holiday season. Initially, Ultrabooks will be powered by Intel’s latest Core processors, but they will also be powered by the firm’s new 22nm Ivy Bridge processor by the first half of next year. By 2013, Ultrabooks will be powered by Intel’s next generation “Haswell” processors. Maloney also said that its Atom processor family will “outpace Moore’s law” and that Intel will accelerate the processor from 32nm through 22nm to 14nm in just three years. The move will allow for more powerful and more battery-efficient Atom processors for tablets, netbooks, and smartphones. The firm also said that Android and MeeGo tablets running its Medfield processor will hit the market during the first half of 2012, and that Medfield will enable sub-9mm designs and products that weigh under 1.5 pounds. Hit the jump for Intel’s full press release. More →

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