Nintendo cuts 3DS sales forecast, will report first annual loss

By on January 26, 2012 at 7:25 PM.

Nintendo cuts 3DS sales forecast, will report first annual loss

Nintendo recently published a note in which it said it will report an annual operating loss of 45 billion yen ($575 million) for the December quarter. Analysts had expected the Japan-based gaming giant to report a 4.2 billion yen loss, Reuters said Thursday. The company now expects to ship 10 million Wii consoles, instead of the original 12 million projected, and 14 million units of its portable 3DS gaming consoles, down from 16 million units. “We had higher expectations for the year-end season, but failed to meet them,” President Satoru Iwata said while speaking to press in Osaka, Japan. Three analysts speaking to Reuters all agreed that Nintendo needs to rethink its strategy and understand that consoles could be a thing of the past. “Their time of growth [from console systems] is over, and, while I don’t think the company will cease to exist, if they don’t move into new categories, they will no doubt lose the great scale they’ve amassed,” Mitsushige Akino, chief fund manager at Ichiyoshi Investment Management in Tokyo, told Reuters. Satoru Iwata has previously said that creating games for Apple’s iOS mobile platform is “absolutely not under consideration.” More →

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iOS games ‘absolutely not under consideration’ says Nintendo boss

By on September 14, 2011 at 7:30 PM.

iOS games ‘absolutely not under consideration’ says Nintendo boss

Nintendo’s president Satoru Iwata recently reiterated that Nintendo will not develop games for Apple’s iPad, iPod and iPhone, despite recent pressure from investors to jump on the iOS bandwagon. “This is absolutely not under consideration,” Iwata told the Japanese news outlet Nikkei following the company’s recent 3DS press conference. “If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It’s the duty of management to make use of those strengths. It’s probably the correct decision in the sense that the moment we started to release games on smartphones we’d make profits. However, I believe my responsibility is not to short term profits, but to Nintendo’s mid and long term competitive strength.” Several analysts have argued that Nintendo will continue to struggle against mobile gaming platforms that offer a larger selection of free or $0.99 games. Nintendo recently dropped the price of the 3DS to $169.99, which helped increase sales, but the system is still expected to miss sales targets for the year. According to AdriaSang, which translated the Nikkei article, Iwata believes Nintendo’s current business model works and he expects that to be reflected during the holiday shopping season. More →

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Investors pressure Nintendo to jump on iPhone bandwagon

By on August 11, 2011 at 9:10 PM.

Investors pressure Nintendo to jump on iPhone bandwagon

At least one investor is calling on Nintendo to begin developing titles for Apple’s iOS platform, a move away from the company’s standard practice of developing for its own portable gaming consoles. “Smartphones are the new battlefield for the gaming industry,” Stats Investment Management Co. fund manager Masamitsu Ohki said. “Nintendo should try to either buy its way into this platform or develop something totally new.” Despite Ohki’s push and recent rumors that Nintendo would create a Pokémon title for Android and iOS, Nintendo’s president Satoru Iwata has said his company will not develop games for mobile platforms. Nintendo’s latest portable gaming system, the 3DS, was met with lukewarm reviews when it launched in the United States and the company has attributed a lack of attractive games to its relatively poor sales performance. The Japanese gaming company recently dropped the price to $169.99, nearly $100 cheaper than its debut price point, to attract new consumers. It also announced a new 3DS “Ambassador Program” that will provide 20 free games to anyone who purchases a device and signs into the Nintendo eStore by the end of the day on August 11th. More →

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Nintendo president: 3DS sales weaker than expected

By on April 27, 2011 at 5:59 AM.

Nintendo president: 3DS sales weaker than expected

Speaking during an investor briefing on Tuesday, Nintendo’s president Satoru Iwata said that sales of his firms new 3DS portable gaming system failed to meet expectations. “Sales of the 3DS have been weaker than expected since the second week of launch in the US and Europe,” Iwata said while discussing the device’s launches in Europe, the United States, and in Japan. Nintendo had expected to sell 4 million units last quarter, but sales fell short at 3.61 million units. Iwata said that he hopes sales will increase as much as 40% during the next year, AFP reported. We reviewed the 3DS earlier this month and argue that the gaming system doesn’t offer enough features to justify its $250 price point. More →

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Nintendo CEO says 3DS will have new anti-piracy measures, 2D switch

By on May 11, 2010 at 3:07 AM.

Nintendo CEO says 3DS will have new anti-piracy measures, 2D switch

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Speaking to the Associated Press on Friday, Nintendo CEO Satoru Iwata revealed that his company’s upcoming Nintendo 3DS will in fact gamers the choice of playing titles in both 3D and 2D. Exactly how one would switch from 3D to 2D and vise versa is unclear, but Iwata mentioned one of the primary reasons for the ability to remove the extra dimension is for the health of children’s eyesight. Also revealed by Iwata was the fact Nintendo is going to introduce a new set of anti-piracy measures with the 3DS. Unfortunately with this one, Iwata would not comment further saying he did not want to give pirates any clues about how the measures will work. Said Iwata on the piracy of video games: “We fear a kind of thinking is become widespread that paying for software is meaningless. We have a strong sense of crisis about this problem.” The Nintendo 3DS is scheduled to make its debut at E3 this June and go on sale in Q1 2011. More →

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