Apple, Google and Amazon all have TV products that smarten up any TV, transforming it into a portal to numerous digital content sources. Roku is no stranger to attacking the living room in such a manner, but the company also has a different kind of product in mind for customers, smart television sets that come preloaded with Roku programming.
At CES 2016, Roku is launching new smart TV models, which isn’t surprising considering that it did the same thing in previous years. However, this time Roku is betting big on 4K UHD TVs that should offer users an even better overall viewing experience. More →