For those of you that have been sitting at home, pining away for a shiny new Xbox-branded console to replace your ailing 360, you might want to consider taking up a new hobby. Robbie Bach, president of MS’ entertainment division, revealed that the company has decided to focus its efforts on continuing development of the existing generation console for the foreseeable future. According to the company, research has proven that fewer gamers are in the market to upgrade their existing system these days, likely due at least in part to the ailing economy. As such, the company is planning on concentrating its efforts of exploiting the Xbox 360 to its full potential, with plans for new features and further game development. This isn’t terribly surprising, but it’s still a bit disappointing given the relative ago of the Xbox 360, which went into production in 2005…almost 4 years ago. Now that Microsoft has shown its cards, what new features would you most like to see the company work on integrating into the 360?
In the past few days, the Internet has been set ablaze by news of the iPhone’s success, AT&T’s suffering profits because of it, and all the Apple gloaters doin’ they thang. Well, in other news, a particular executive over at Microsoft is taking a cue from Steve Ballmer and is acting all unimpressed after having had a bottle full of Haterade. Robbie Bach, who runs the Entertainment & Devices division of MS, which includes all WinMo devices, says that this sort of thing was to be expected. “Apple had a big launch of a new product, and they launched at scale in a lot of new countries with a lot of new [wireless] operators. This quarter, RIMM is having its big launch, and at some point we’ll have our big launch. We’ll have to see where things normalize,” says Bach. That statement is more or less true, but way to steal Apple’s thunder and be a buzzkill, Robbie! Again, like Ballmer, Bach says that the iPhone is great and all, but WinMo is on far more devices and far more diverse and apparently people prefer having an army of mundane options over one revolutionary device (yeah, we said that, bring it on). Will Apple continue its momentum? What Bach is forgetting is this success hit not just at any time, but during major global economic problems. People are bitchin’ about gas prices but are still buying the iPhone in droves. Think about it. How many people have you seen who couldn’t afford a ham sandwich rockin’ iPhone 3Gs? Exactly.