Talk about great reads. Muxtape founder Justin Ouellette finally let the cat out of the bag today and published a lengthy report of his recent trials and tribulations. For outsiders looking in, reading about dealings with the unmitigated disaster that is the music industry is like a guilty pleasure. Rage seems to build with each passing paragraph and one can’t help but think, “are they really this stupid?” Ouellette’s recount of his experiences in recent history fits the mold perfectly. The behind the scenes plan for Muxtape was anything but ill-intentioned; Ouelette had some pretty big ideas and spent a great deal of time reaching out to labels in an effort to move music consumption forward in a very symbiotic manner. In fact in the midst of an extended series of meetings with major labels that seemed to be progressing, albeit slowly, the RIAA struck without warning and dropped an axe that would force Muxtape to go offline. It registered a complaint with Amazon Web Services, Muxtape’s host, that required Muxtape to dump a launrdy list of content within one business day or risk having his data deleted and servers shut down. The rest, as they say, is history.
Ouelette has plans to relaunch as a service geared exclusively toward bands:
The new Muxtape will allow bands to upload their own music and offer an embeddable player that works anywhere on the web, in addition to the original muxtape format. Bands will be able to assemble an attractive profile with simple modules that enable optional functionality such as a calendar, photos, comments, downloads and sales, or anything else they need.
This is a far cry from the original Muxtape model and it will likely have a much more difficult climb in terms of being widely adopted. Here at BGR, we’ll certainly be keeping an eye out for the relaunch and we wish Ouellette all the success in the world. As for the RIAA and music industry in general, it is becoming increasingly difficult to support any means of music distribution that puts money in their pockets. The dilemma of course is in order to financially support the bands you enjoy, you are also feeding the hand that bites. Talk about a catch 22. Whatever, music industry. Keep doing things your way because it seems to really be working out well for you. We’re sure people will be lining up in droves to buy music on microSD cards. You know, just like how we all went running out to get their hands on Ringles. That went over really well.
Do yourself a favor and hit the read link.