Propelled by in-app purchases, mobile gaming revenue to hit $16 billion in 2016
Propelled by in-app purchases, mobile gaming revenue to hit $16 billion in 2016
Revenue from mobile gaming is expected to reach $16 billion in 2016, ABI Research said in a report released last week. ABI expects the growth, which is a big jump from the current $5 billion in revenue expected this year, to come from in-game purchases. “An ever-larger share of mobile gaming revenue is coming from virtual goods and other purchases that take place within the game,” ABI Research senior analyst Aapo Markkanen said. “These in-app payments will account for about one-third of the 2011 revenue base, but by the end of 2016 their share will increase to almost half of the total. Also, the in-game advertising revenue will increase considerably, as more and more advertisers take advantage of mobile games’ mass-media potential.” Games such as Zynga’s Farmville and Capcom’s Smurf Village are examples of titles that rely heavily on in-game sales to produce revenue. Markkanen also said that having good game content is a much better business approach to the mobile gaming market than relying on luck, and he used Rovio’s hit game Angry Birds as an example of that. Read on for the full press release from ABI Research. More →







