The total number of published applications in Google’s Android Market climbed past the half-million mark in September. According to data from mobile app market intelligence firm research2guidance, the Android Market surpassed 500,000 published apps last month, but over 37% of submissions have been removed over time for a variety of reasons. Apple’s App Store has had over 600,000 successful submissions to date according to the firm, while 24% of apps have been removed. “Although Apple regularly cleans up its store from inappropriate or outdated content, its active application share still exceeds that of Android,” research2guidance noted in a press release. “It is likely that the more rigid application submission requirements prevent developers from publishing multiple trial or low quality applications whereas publishers in the Android Market place a lot of market testing, trials, demo and malware content.” Research2guidance’s full press release follows below. More →
Apple’s iOS App Store is the world’s most popular on-device mobile app portal by leaps and bounds, but that doesn’t necessarily make it the best opportunity for developers according to Berlin, Germany-based market research firm research2guidance. Apple has a wide lead over competitors in terms of overall downloads and the number of applications in its App Store, but individual apps seemingly have a greater chance of success in rival offerings from Nokia, Microsoft and RIM. ”The ‘average app’ has a better chance to generate downloads on ‘non-hyped’ platforms,” the firm said in a press release on Wednesday. In the second quarter of 2011, the average application in Nokia’s Ovi Store generated 160% more daily downloads than the average iOS app in Apple’s App Store. Individual apps were downloaded from Microsoft’s Windows Marketplace 80% more often each day than from the App Store on average, and apps in RIM’s BlackBerry App World generated 43% more daily downloads than Apple’s offering. Software titles in Google’s Android Market were downloaded 5% less often each day compared to the iOS App Store, and Apple had HP’s webOS App Catalog beat by 95% last quarter. Research2guidance’s full press release follows below along with a chart outlining the firm’s second-quarter data.