On Monday Nokia announced that it’s killing off the Ovi brand. Beginning in July and August, the Finnish firm will rebrand its Ovi products under the “Nokia services” moniker, and the transition will continue into next year. “By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for our partners and consumers alike,” executive vice president and chief marketing officer, Jerri DeVard, said. Nokia confirmed it has “no planned disruption” to the roadmaps of its Ovi products, but that new customers will begin to see the branding change on devices shipping later this year. The firm will also rebrand some applications through future software updates. More →
Nokia has replaced its famous Nokia Sans font with a new “Nokia Pure” typeface as part of its effort to re-brand itself. Nokia said on its blog that the “the letters [of the new font] flow into each other somewhat, creating the impression of forward movement.” The new typeface will be used throughout the user interface — in areas such as the user menu and dial pad — on future Nokia phones, although Nokia hasn’t provided official shots of it in use, just renders. It’s also unclear if Nokia will carry the new font over to its Windows Phone 7 devices, although we assume that it will. Nokia says to keep an eye out for the new typeface in its branding campaigns on billboards and on new devices in 2011. More →
Looks like AT&T may be overhauling the data plans for its non-smartphone lineup. AT&T is reportedly ditching the name “MEdia Net” and rebranding all of its data packages with the brilliantly simplistic term “Data”. Accompanying the name change is a price drop, at least on AT&T’s unlimited messaging and data plan. The current MEdia Max Unlimited plan will become “Messaging and Data Unlimited” and will see a $5 price drop from $35 to $30. Family Talk and Business Talk customers who already have unlimited messaging can add on unlimited data for an additional $10 per month per line. Sounds a bit like Verizon Wireless’ Connect plan, with which AT&T is admittedly trying to compete. It is nice change to see some good old-fashioned competition driving prices down for consumers.
As we reported yesterday, Canada’s Fido has undergone a serious re-branding effort (with a fugly logo to boot) to position itself as a low-cost, no system access/hidden fees alternative to the big name carriers in the Canadian wireless marketplace. Offering plans for a little as $15 a month and most phones going for $0 on a 2-year deal, Fido hopes to prove to be a huge hit with cost-conscious consumers. The most popular plan from the new Fido could very well be Full Fido, which offers 2,000 per-second minutes and unlimited texting for $40 a month. In case you were starting to worry, yes, Fido is still carrying the iPhone 3G and it might even be a good idea to sign with them over Rogers as you’ll save yourself $6.95 a month by not having to pay the bogus and dreaded System Access Fee.
Your response, Koodo, Solo Mobile and Virgin Mobile?