Sony unveiled on Thursday its third generation Reader Digital Book. The new Sony Reader, model PRS-700, will join the Reader lineup as the new “premium” model alongside the current Sony PRS-505 Reader. Some nice enhancements are in store for those of you prefer books in a digital format. The PRS-700 adds a bit of texture to the casing while still maintaining the same “paperbook-size” dimensions and light 10oz weight of the current Reader. The biggest enhancement to the new Reader is the incorporation of a 6″ electronic ink touchscreen. Yes, the Sony finally gets a touchscreen. Search, note taking with a virtual keyboard, and highlighting with a stylus are also now available in this newest model. You can even tap to zoom and turn pages with the swipe of a finger. Love it! If the touchscreen isn’t enough to make you want to go out and buy one then maybe a built-in LED book light, expanded memory to store 350 books and five font sizes for your reading pleasure will. All this and you still get 7,500 pages of continuous reading on a single battery charge. Awesome! The new Reader will be available in November for $400.