Google Glass Ray-Ban Alliance

Can Ray-Ban’s manufacturer make Google Glass hip?

By on March 25, 2014 at 1:50 PM.

Can Ray-Ban’s manufacturer make Google Glass hip?

Google Glass has been mercilessly mocked as clunky and nerdy, despite attempts to associate the pricey device with fashion shows and trendy magazine pieces. A new alliance with Luxottica aims to inject some glamor into the eyeware line. Luxottica is known for its Ray-Ban and Oakley lines of glasses, but also produces Versace, Miu Miu, Chanel and Vogue products. The current $1,500 price of Google Glass places it automatically in the luxury category – but it’s not clear whether the target group of wealthy geeks necessarily has much overlap with the Alain Mikli crowd.

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