Who says men don’t ask for directions? Maps is top Android app for men, Facebook for women

By on September 13, 2011 at 7:00 AM.

Who says men don’t ask for directions? Maps is top Android app for men, Facebook for women

Market research firm Nielsen on Tuesday revealed the 20 most popular Android applications in the United States. Using data obtained from metered device usage as opposed to observations from surveys as most similar data is collected, Nielsen studied Android owners’ app usage over the past month. The result is a ranking of the platform’s top-20 applications by active reach, or the percentage of Android device owners who used each app within the past 30 days. Google’s Android Market topped the charts overall as well as among men and women alike, with a reach of nearly 91%. Google Maps was the second most popular app overall with a reach of 74.6%, and the app was No. 2 behind the Android Market for men with 77.1%. Gmail was third among men (75.5%), Google Search was fourth (72.4%) and Facebook rounded out the top-5 (66.9%). Among women, Facebook (81%) was second behind the Android Market, followed by Gmail (73.4%), Google Maps (71.9%) and Google Search (71.3%). More →

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Apple takes top spot in sixth consecutive J.D. Power customer satisfaction survey

By on September 8, 2011 at 3:40 PM.

Apple takes top spot in sixth consecutive J.D. Power customer satisfaction survey

J.D. Power and Associates released its 2011 U.S. Wireless Handset Customer Satisfaction Study, Volume 2 on Thursday, and Apple took the top spot among smartphone manufacturers for the sixth consecutive time. The iPhone maker had a score of 838 on a 1,000-point scale and was trailed by HTC, which had a score of 801. Samsung was ranked highest in the traditional handset category with a score of 718 and was followed closely by LG (717), Sanyo (716), and Sony Ericsson (709). The survey also found that customers with 4G-capable devices were more satisfied than those with 3G phones. Satisfaction among 4G phone users averaged out at a score of 819 versus 786 for 3G device users. Read on for more. More →

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