Just a few days ago, reports began to surface that HTC was working on building a new tablet powered by NVIDIA’s brand new quad-core Tegra 3 processor. It’s no surprise — a number of tablet makers use NVIDIA’s dual-core Tegra 2 chip and it’s only natural for those companies to progress to the newer, faster chip. Now, specs and an image of a purported HTC tablet code-named “Quattro” have been published by Pocketnow. The device is said to pack a 10.1-inch display with a 1280 x 768-pixel resolution, 1GB of RAM, Bluetooth 4.0 and 16GB of storage. Like a number of HTC’s most recent high-end smartphones, the Quattro could sport Beats Audio support, too. Other features include a 2-megapixel rear-facing camera (a suspiciously low resolution) that is capable of recording 720p HD video and a 1.3-forward facing video camera for video chats. Wi-Fi and Wi-Fi/3G models of the tablet will reportedly ship next year. More →
Steve Jobs and Eric Schmidt might have been able to put their differences aside yesterday as they enjoyed a cup of coffee, but the ol’ rivalry might soon be kicked up a notch Emeril Lagasse-style as there is now talk Apple is going to unveil its very own mobile advertising service on April 7th. Reportedly to be known as iAd (*face palm*), the service is thought to be built on top of Quattro Wireless, the mobile advertising company Apple snapped up in January. Not much else is known at present, although it is believed Apple might not be able to take full advantage of proximity-based advertising thanks to a patent recently awarded to Google. And as for Google, as much as it might loathe the idea of Apple making inroads to advertising, there could be a silver lining. Actual competition in mobile advertising could convince the federal government to allow Google’s acquisition of AdMob, held up as the government lawyers mill over whether or not to proceed with an anti-trust lawsuit, to finally proceed.
It looks like Apple is getting ready to take on Google in the mobile ad space as the latter had recently purchased AdMob for $750 million. Quattro Wireless, a direct competitor of AdMob, will be picked up by Apple for a cool $275 million according to BoomTown. The company has already raised approximately $30 million in venture capital funding since starting in 2006 and has worked with big names like the NFL, CBS and Univision. Quattro Wireless has also had a presence on mobile web and in-app ads on the iPhone and Android as well. It will be very interesting to see how mobile ads change in the future and where Apple plans to go with Quattro. So far, neither Apple or Quattro Wireless have confirmed or commented on the buyout but the rumor says the announcement will come very soon even possibly this morning.
UPDATE: It’s confirmed. Check out the confirmation email after the bounce. More →