Gaming and a girl gone wild: Sony Ericsson looks to the past to define the future
Gaming and a girl gone wild: Sony Ericsson looks to the past to define the future
According to data released by The Nielson Company in March, Sony Ericsson’s share of the U.S. smartphone market is barely a blip on the radar. Apple and RIM combine to own more than half the market, HTC is coming up behind them with 19%, Motorola holds 11%, Samsung has a 7% share and Sony Ericsson sits somewhere in the “Other” category, grouped among an undefined number of nameless manufacturers that combine to share roughly 3% of the smartphone market in the U.S. But Sony Ericsson smartphones are preparing to invade American soil, and the company’s assault just started with a boob-stab.
Read on for our full feature including an exclusive interview with the creative team behind Sony Ericsson’s Xperia PLAY ads. More →












