Remember what we said about T-Mobile’s Project Dark this morning? Well, as is the typical BGR fashion, our word essentially turned into gold as one of our T-Mobile connects just hit us up with a ton of Project Dark documents. While we’re still waiting on information when it comes to handsets and the rapid expansion of its AWS 3G network, Project Dark does indeed included unlimited services, although things like data and texts look as if they come in the form of add-ons. The Even More and Even More Plus plans we talked about are also real. Even More does require a 2-year contract commitment which allows for handset subsidies, whereas Even More Plus plans does not require a contract and does not include subsidies. However, that’s where the new FlexPay system comes into play, and boy is this going to be big. Customers will be able to walk away with the handset of their dreams and pay for it in monthly installments just like they would for that big leather couch they can’t really afford but really, really want. Goodies are after the jump.
Oh Project Dark, you are a curious one. We here at BGR think we know what you’re all about, but it’s pretty hard to feel totally confident without some proof in the form of documents. Thankfully a leaked picture of some T-Mobile advertising which looks to be a part of Project Dark has emerged, and seems to more or less confirm what we’ve been saying for nearly a week. Right off the bat we noticed the tagline of “coverage you need, price you want and the handset you crave.” Gee, you think that could refer to a rapid 21Mbps HSPA roll-out, a $50 unlimited plan and handsets like the Behold II, Bold 9700, CLIQ and N900? We certainly do, but we’re more interested in something else. We’ve always thought that Project Dark had a single unlimited plan, but the mention of an “Even More” and “Even More Plus” rate plan has us a bit confused. Sure, it makes sense and all to have a few different unlimited plans that offer up different things, but just what is it that the Plus plan includes? We haven’t a clue to be completely honest (although we are working on it), but perhaps — and this is nothing but us thinking aloud — it could include some sort of long distance package that is meant to compete with AT&T’s GoPhone. Regardless, all will be solved soon (we’re hearing either this Sunday or the next), but for now we must tip our hats for T-Mobile for actually being able to keep its employees mouths shut. Bravo.
There’s a lot of buzz surrounding T-Mobile secret project, “Project Dark” or “Project Black” as others have referred to it. One of our connects hit us up to clarify what it exactly is (they called it Project Dark).
So, what is it exactly? Other sites have speculated that it’s not a new phone or promotion, but our connects briefing has given us a pretty clear understanding. First off, it is tied somewhat to handsets. Project Dark contains the launch of the T-Mobile BlackBerry 9700 as well as T-Mobile’s upcoming Android handsets like the Motorola CLIQ and Samsung Behold II. It also contains a very, very rapid expansion of T-Mobile’s 3G network, and we don’t mean UMTS. We’re talking 21Mbps HSPA, the same as what just launched in the Philadelphia market. We’ll keep digging but this is what we’ve got for you for now.
UPDATE: A few minutes after we first posted this story, a new T-Mobile connect came out of nowhere and sent us in quite a lot of new information. We have to caution that this information is not substantiated, but we feel that we owe it to our readers to share. Here it goes…
Project Dark is a pretty big thing for T-Mobile. Not only will employees be wearing new threads consisting of a black top and grey pants while they sell the BlackBerry Bold 9700 and two Nokia Nseries devices (the N900 and something else), but they’ll also be pushing something pretty amazing — a $50 all you can eat plan that includes voice, SMS, MMS and data. Apparently this plan will be called “Everything Unlimited” and is meant to represent T-Mobile’s new strategy which will essentially see it try and poach subs from various low-cost carriers. We’ve also been told that T-Mobile will be adopting a very Walmart slogan of “More for Less.” Okay, we’ve done our part, now what do you people think about this?