Google Project Ara Killed

The Google hype machine fails again

By on September 3, 2016 at 12:00 PM.

The Google hype machine fails again

Early Friday morning, reports broke the news that Alphabet is killing Project Ara, its attempt at a modular smartphone. I’m not crying for the loss of Ara — phones with swappable screens are inherently dumb — but there’s only so many times Google and Alphabet can hype up the future, before unceremoniously kicking it to the curb.

The way Alphabet develops products is really to blame. The company ignores the kind of secrecy that traditional tech companies (Apple in particular) have made part of the corporate culture, and instead chooses to develop publicly. It’s a good move to make people excited about your company — remember when we all thought Google Glass was the bomb? — but I’m not sure it’s sustainable in the long run.

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Project Ara Failure

Google mercifully axes Project Ara, the company’s ambitious modular smartphone initiative

By on September 2, 2016 at 7:45 AM.

Google mercifully axes Project Ara, the company’s ambitious modular smartphone initiative

Project Ara, Google’s ambitious initiative to develop a modular smartphone, has officially — and perhaps predictably — been suspended. According to Reuters, Google no longer plans to release a modular smartphone itself but remains open to working with hardware partners in order to bring the technology to market.

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Project Ara

Google is making an innovative modular phone, and you can buy it next year

By on May 20, 2016 at 2:51 PM.

Google is making an innovative modular phone, and you can buy it next year

Initially a Motorola project that was ultimately unveiled at Google I/O 2014, Project Ara has been an intriguing project that has been on our radar for years now. For those unfamiliar, Project Ara is an ambitious program designed to create an entire hardware ecosystem for smartphone modules. So in contrast to the iPhone where the entire device is sealed shut, the Project Ara smartphone would enable users to swap out various components (battery, speaker, camera etc.) as they desire.

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PuzzlePhone Modular Phone Indiegogo

Meet PuzzlePhone, the modular smartphone that’s going to be a smash hit on IndieGoGo

By on October 26, 2015 at 11:39 PM.

Meet PuzzlePhone, the modular smartphone that’s going to be a smash hit on IndieGoGo

Modular smartphones, the kind you can customize and upgrade in the future, have yet to take off. Google’s Project Ara is one such example as it hasn’t yet become available to Android fans who’d like to take phone customization to the next level. But Google’s project is not the only one, and a similar device is nearing the crowdfunding stage. More →

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Puzzlephone Puzzlecluster Modules Computer

What could happen to smartphone modules when they die

By on January 26, 2015 at 9:45 PM.

What could happen to smartphone modules when they die

Google’s Project Ara isn’t the only modular smartphone concept out there, though Google is closer than anyone else to actually selling such devices. Puzzlephone is one such other device, though the team behind it has a different approach than Google when it comes to modules. More →

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Project Ara Spiral 2 Specs and Release Date

Spiral 2 is the first modular smartphone you’ll be able to buy

By on January 15, 2015 at 6:50 AM.

Spiral 2 is the first modular smartphone you’ll be able to buy

Google on Wednesday unveiled more details about its modular smartphone plans at the Project Ara Developers Conference, announcing the first such handset that interested fans are going to be able to buy. Set to debut in Puerto Rico later this year, where Google will conduct its first market test, the first Project Ara phone will not be the high-end Android handset you may have been fantasizing about. But that’s not necessarily a bad thing, considering that Project Ara is a modular smartphone, which you should be able to turn into a flagship-like handset in no time, assuming certain modules will become immediately available for purchase. More →

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Google Project Ara Photos

Check out these new photos of Google’s crazy experimental smartphone

By on January 14, 2015 at 4:20 PM.

Check out these new photos of Google’s crazy experimental smartphone

Google kicked off a big developer’s conference on Wednesday for Project Ara, its experimental smartphone project that could allow for the creation of fully modular phones. Droid Life notes that as part of its opening keynote on Wednesday, Google “unveiled a massive gallery of the updated Ara skeleton with modules and other customizations to show the potential as we get closer to availability.” Below you’ll find a few of these new pictures showing off Google’s crazy experimental smartphone. More →

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Project Ara Specs: Tegra K1 and Marvell

Google’s crazy Project Ara phone might be more powerful than you think

By on December 23, 2014 at 5:15 PM.

Google’s crazy Project Ara phone might be more powerful than you think

Project Ara, Google’s modular smartphone project, will finally be available next year to any buyers who are excited about the prospect of being able to upgrade their smartphones’ hardware by themselves. And even better, it looks like the first Project Ara smartphones might be quite powerful. More →

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Puzzlephone vs. Project Ara: Modular Smartphone

Project Ara won’t be the only modular smartphone next year

By on December 2, 2014 at 7:45 AM.

Project Ara won’t be the only modular smartphone next year

Google’s Project Ara modular smartphone is already a hotly anticipated device for next year — at least by those smartphone users who’d like to be able to take smartphone customization to a whole new level — but the device won’t be the only handset with such abilities. More →

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Project Ara Prototype Video

This is the latest prototype of Google’s incredible Project Ara modular phone

By on October 29, 2014 at 5:11 PM.

This is the latest prototype of Google’s incredible Project Ara modular phone

There are few projects in the smartphone industry with as much potential as Google’s modular smartphone, Project Ara. Just last week, Google announced a dedicated store for the phone where developers will be able to sell their modules directly to consumers without having to go through any third-party retailers. It’ll be at least a few months before you can start hot-swapping the modules yourself, but the folks at Phonebloks got a chance to check out the latest prototype at NK Labs, and there’s video evidence to prove it. More →

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Google Project Ara Modules Store

Google’s amazing Project Ara phone getting its own store for expansion modules

By on October 23, 2014 at 4:24 PM.

Google’s amazing Project Ara phone getting its own store for expansion modules

Google’s modular smartphone isn’t just an interesting concept anymore, as Google is very interested in offering such devices to users next year. Project Ara phones will let users build whatever smartphone they desire — provided they have access to the appropriate modules — and Google will create a special, Google Play Store-like storefront where modules developers will be able to sell their creations. More →

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Project Ara Modular Smartphone

This is the most exciting power of Google’s awesome modular phone

By on September 30, 2014 at 6:00 PM.

This is the most exciting power of Google’s awesome modular phone

Google’s modular smartphone launch is on schedule, PhoneBlocks says, with the first fully functional models supposed to hit in early 2015 after being shown at the second Ara developer conference in December. The Project Ara phones will offer some exciting features, as Ara project director Paul Eremenko explained in a recent talk. More →

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Project Ara Development Boards Release Date

Here’s how to get one of Google’s awesome modular smartphones this month

By on July 15, 2014 at 9:05 AM.

Here’s how to get one of Google’s awesome modular smartphones this month

Google’s Project Ara modular smartphone is no longer just a neat idea for the distant future. The company really wants to start selling modular handsets next year, and in order for module developers to be able to come up with their own interesting smartphone additions until then, Google is preparing to ship Project Ara development boards to interested parties. More →

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