Project Ara News

The Google hype machine fails again

Early Friday morning, reports broke the news that Alphabet is killing Project Ara, its attempt at a modular smartphone. I’m not crying for the loss of Ara — phones with swappable screens are inherently dumb …

Video: What if your smartwatch was modular too?

Blocks is a new project that aims to bring Project Ara-like modularity to wearable devices – specifically to smartwatches – by allowing buyers to customize their smartwatch needs to better suit their lifestyles …

Video: Here’s the first Google Ara smartphone hands-on demo

Google’s Paul Eremenko at a LAUNCH event last week performed a first hands-on demo of a Google Ara smartphone that revealed some of the interesting things about Google’s ATAP project. During a 25-minute presentation, Eremenko explained the reason Google is …