As we prepare to finally get our first taste of Sony Ericsson’s Xperia PLAY here in the U.S., we can’t help but think back and remember Sony Ericsson’s hilarious Web-only spots starring Kristen Schaal. We laughed, we cried, and we even readdressed them in a feature covering gaming as a differentiating factor for Sony Ericsson moving forward. It has been a couple of months since the spots first ran but they’re still racking up hits on YouTube, and we’re happy to report that BGR has managed to obtain a blooper reel containing outtakes from the filming of these promo spots. As funny as Schaal was in the videos, we’re sure there are hours of hilarious outtakes hidden away in a studio somewhere. While we do our best to hunt down all the footage, hit the break for a quick compilation of outtakes from the Schaal promos. More →
According to data released by The Nielson Company in March, Sony Ericsson’s share of the U.S. smartphone market is barely a blip on the radar. Apple and RIM combine to own more than half the market, HTC is coming up behind them with 19%, Motorola holds 11%, Samsung has a 7% share and Sony Ericsson sits somewhere in the “Other” category, grouped among an undefined number of nameless manufacturers that combine to share roughly 3% of the smartphone market in the U.S. But Sony Ericsson smartphones are preparing to invade American soil, and the company’s assault just started with a boob-stab.
Read on for our full feature including an exclusive interview with the creative team behind Sony Ericsson’s Xperia PLAY ads. More →
Activision made the official announcement today and Guitar Hero fans will not be disappointed. The fourth entry into the Guitar Hero franchise is slated for a Fall 2008 release and it’s packed full of virtual goodness that is sure to appease even the most discriminating couch rocker. New features, check. Let’s start out with an available full drum kit including pedals and cymbals. Punching buttons on a plastic guitar is one thing but seeing how people fair with the new full drum set is going to be fantastic. There’s also a new microphone and Music Studio mode that allows players to “compose, record, edit and share their own rock and roll anthems.” Good lord. Eight-player “Battle of the Bands” mode sounds pretty intense as well; up to eight players can gather online and compete for the the virtual title. High school audience sold separately. The soon-to-be smash will be issued on Xbox 360, Playstation 2 and 3 as well as Wii. Ready ready people, it’s going to be getting pretty nutty.
[Via Electric Pig]