Global smartphone penetration approaches 10%

By on December 13, 2011 at 6:10 PM.

Global smartphone penetration approaches 10%

It may seem like everyone around you owns a smartphone but that’s hardly the case on a global scale. Global smartphone penetration is just now nearing 10%, according to new research published by TomiAhonen ConsultingThe firm compiled information from Netsize Guide, Informa, Google and Ipsos to grab a snapshot of smartphone penetration in 42 major countries covering 72% of global mobile phone subscriptions. Singapore has the largest recorded feature phone to smartphone migration rate (54%) followed by Canada (39%), Hong Kong (35%), Sweden (35%), Spain (35%) and the United States (35%). Singapore has the largest smartphone user base per capita, too, with a 90% penetration followed by Hong Kong (61%), Sweden (52%), Australia (47%) and Spain (46%). The United States ranked 16th with a 35% penetration rate per capita. The U.S. results are not on a par with figured recently released by Nielsen that suggests smartphone penetration in the United States is 43%. TomiAhonen Consulting also found that the average smartphone user replaces his or her smartphone every 11.5 months. Nokia has a 26% marketshare globally, followed by Apple (17%), RIM (14%), Samsung (12%) and HTC (10%), the report said. More →

No Comments

Tablet takeover: Pew study shows how tablets are changing consumer behavior [infographic]

By on October 25, 2011 at 12:30 PM.

Tablet takeover: Pew study shows how tablets are changing consumer behavior [infographic]

Tablet adoption is exploding in the United States and a new study conducted by Pew Research Center shows that 11% of consumers in the U.S. now own tablets just 18 months after Apple redefined the category in March of 2010. According to Pew’s survey of 1,159 tablet owners in the U.S., 77% of them use their tablets daily — about 90 minutes per day on average — and 53% of tablet owners use their slates to read news each day. 67% of owners in the U.S. use their tablets for general web browsing, and other popular activities include sending and receiving email (54%), social networking (39%), gaming (30%), reading books (17%) and watching movies and videos (13%). A massive infographic highlighting key findings from Pew’s study follows below. More →

33 Comments

Android grabs 53% of global smartphone market share; iOS 50% of application revenues

By on May 19, 2011 at 6:01 AM.

Android grabs 53% of global smartphone market share; iOS 50% of application revenues

A new report published by Millennial Media paints a picture of the global smartphone landscape in April of 2011. The company found that Android continued its domination in pure market share, holding a 53% of impressions on the company’s network. Apple’s iOS came in second with 28% and RIM’s BlackBerry OS came in third with 16%; Symbian, Windows, and “other” totalled under 4% of impressions. While Google continues to maim and destroy in terms of handset numbers, Apple continues to hold the crown when it comes to application revenues. “Revenue generated from applications on the iOS platform grew 6% month-over-month and represented 50% of the Application Platform Mix on our network, ranked by revenue, in April,” reads the report. Android is in a close second with 39% of app revenues and RIM ranked third with 9%. What are users downloading? The report states that games, mobile social networking, and music/entertainment applications are the top application categories. Millennial Media sees over 142 million unique mobile impressions on its network each month from over 5,500 different devices. More →

42 Comments

WHERE helps us track DROID infestation, sales numbers

By on November 13, 2009 at 3:39 PM.

WHERE helps us track DROID infestation, sales numbers

Doird Where

The folks over at uLocate, makers of the popular GPS-centric WHERE application, have come through with some stats in order to help us better track the DROID as it leaves store shelves…and there’s a map for that. Oh irony. When you download WHERE from the Android market, uLocate (like any good developer) can tell: what model of Android phone you are using and where, roughly, you are geographically located. The DROID after its opening weekend was estimated to have sold close to 110,000 handsets (Bloomberg), and according to uLocate, 10% of  those devices had downloaded WHERE (this number was based on 11,000 new WHERE DROID activations). Not bad. As of today, uLocate has tracked 21,000 new DROID activations, and is projecting that number to increase to 25,000 by tomorrow. What does this mean? WHERE typically has a 25% penetration rate on all Android handsets sold worldwide, and a 10% penetration rate on new Android devices during the first month of their release. If the 10% number holds true, which we are told historically it does, then there have been somewhere around 250,000 DROID units sold and in use since last Friday the 6th. That wouldn’t include any units that haven’t ended up in customers hands from telesales, or other sales channels. Again, this is just using past and present data from uLocate, but it should be realtively accurate if their download ratio stays the same. So where is the DROID dropping like it’s hot? New York currently has 12% of all DROIDs, LA has 6%, and DC has a respectable 5%. Check out the site for more info and other top cities. More →

83 Comments