Earlier this week, PayPal joined a long line of companies that sought to mock, belittle or bash Apple in marketing messages in an effort to promote competitive offerings. Focusing on the recent “Nudegate” scandal in which hundreds of nude photos and videos of celebrities were leaked as a result of iCloud breaches, Paypal posted a promotional note suggesting that because iCloud was hacked using brute force attacks, Apple’s new mobile payment service Apple Pay is not secure.
It remains to be seen if PayPal’s efforts will yield any gains, but history is not on the company’s side. So far all we’re seeing is backlash, and the latest shots at PayPal were fired by a former executive. More →