iPhone users may be more inclined to pay for apps than their Android-toting counterparts because apps in the Android Market are usually priced much higher, according to market research firm Canalys.The company on Thursday released the results of a survey that found Android apps to cost two and a half times more than iPhone apps on average. The top paid-for Android apps were priced “dramatically higher” than those on iOS for the iPhone. “In the US, to purchase the top 100 paid-for apps in the Android Market would cost $374.37 – an average of $3.74 per app – more than 2.5 times the cost of the top 100 paid-for iPhone apps. The top 100 iPhone apps would cost $147.00, or $1.47 on average per app,” read the company’s press release. The survey found that 82 of the top 100 paid apps in Apple’s App Store were priced at $0.99, against just 22 in the Android Market. More aggressive pricing in the Android Market, however, could encourage more consumers to make their first app purchases, the firm claims. Read on for Canalys’s press release.
Developers looking to attack mobile app segments where they might have the best chance of scoring big with smartphone users would be well served to take notice of Nielsen’s latest findings. The market research firm on Wednesday published some findings from its Mobile Insights and Mobile Apps Playbook reports for the second quarter of 2011, and “Games” was once again the most popular app category. In the second quarter, 64% of app downloaders — smartphone users surveyed who had downloaded an app within the past 30 days — reported having downloaded at least one game over the past 30 days, just ahead of weather apps at 60% and social networking apps at 56%. What’s more, a whopping 93% of app downloaders are willing to pay for the games they play. IPhone owners seem to be the most avid gamers according to Nielsen’s data; iPhone gamers play games for about 14.7 hours on average each month, nearly twice as long as the average mobile gamer last quarter. Nielsen also found that consumers with iPhones, Windows Phones or Android phones were likely to have downloaded the games they play, while BlackBerry users and feature phone users typically played pre-loaded games. Hit the break for additional charts highlighting Nielsen’s findings. More →
WebOS devices have long since extended their reach beyond the cozy confines of United States, but unfortunately paid apps have yet to be made available as they are in the US. This could all change in one week’s time, however, as Palm has notified developers that they will be able to sell apps through the App Catalog in Canada, the UK, Ireland, Germany, Mexico and Spain starting on the 31st of March. If all goes according to plan, a large number of paid apps will be available on day one simply because Palm has made it easy for developers to get in on the international market: resubmit the app, check off where you want it to be sold and relax while the app is rushed through the approval process. More →
Google finally jumped over whatever hurdles were holding it back from offering paid apps in the Canadian Android Market, as all of a sudden, they just started showing up on some Canadian devices. Sadly, however, it seems the love is not being evenly distributed as the majority of the Bell and TELUS customers we spoke to have not yet had paid apps show up on their end. Nonetheless, we have verified with customers of both Rogers and Fido that they have been able to purchase paid apps using carrier locked and unlocked devices meaning that the long overdue roll out has finally gotten underway.
Bell and TELUS: What’s the dealio?
The Apple App Store, unsurprisingly and without much fanfare, passed the 150,000 application milestone this week. The world’s largest mobile application store, which contains over 27,000 books and over 28,000 games, has generated well over 3 billion downloads since its inception in July of 2008. Back in December 2008, when O’Reilly examined the App Store landscape, they calculated that 22% of the then 10,000 applications were provided free by developers. Today, according to analytics company Distimo, the App Store’s 150,000 app catalog has a ratio of 75% paid applications to 25% free applications; compare that with the second largest app store, Android Market, which has a ratio of 60% paid to 40% free. At the January 27th iPad announcement, Steve Jobs told the media that the App Store contained around 140,000 applications; Apple approved around 10,000 additional applications in the 16 days after that announcement. More →