Canalys: Android apps are too expensive
Canalys: Android apps are too expensive
iPhone users may be more inclined to pay for apps than their Android-toting counterparts because apps in the Android Market are usually priced much higher, according to market research firm Canalys.The company on Thursday released the results of a survey that found Android apps to cost two and a half times more than iPhone apps on average. The top paid-for Android apps were priced “dramatically higher” than those on iOS for the iPhone. “In the US, to purchase the top 100 paid-for apps in the Android Market would cost $374.37 – an average of $3.74 per app – more than 2.5 times the cost of the top 100 paid-for iPhone apps. The top 100 iPhone apps would cost $147.00, or $1.47 on average per app,” read the company’s press release. The survey found that 82 of the top 100 paid apps in Apple’s App Store were priced at $0.99, against just 22 in the Android Market. More aggressive pricing in the Android Market, however, could encourage more consumers to make their first app purchases, the firm claims. Read on for Canalys’s press release.




